Product Review: Bud Light’s Bud-E Fridge


The most difficult part of ushering the new Bud-E Fridge into my life was fitting it into my car. Once that was sorted, the smoothness took hold. The Bud-E Fridge will gently force your life to conform around your love of Bud Light.

This month, Bud Light launched the ultimate in smart technology innovation: the Bud-E Fridge. It’s a first-of-its-kind home smart refrigerator that enables you to view real-time information from your fridge via your phone, no matter where you are.

Developed from the ground up by Bud Light, the Bud-E Fridge provides you with real time updates – including the number of Bud Lights in your fridge, temperature and even when your favorite sports teams’ games are approaching – to make sure you never run out of Bud Light.

The interesting thing about the Bud-E fridge is the way people reacted to it. Without alerting house guests of its presence, I ushered them into my living room quietly to gauge their natural, organic reactions, and every single person smiled and laughed immediately when they saw it. Half of them asked for a Bud Light, which I happily served.


The coolest physical feature of the fridge is the LED readout on the outside front of the door, which displays the exact number of Bud Lights you have in your fridge (seven at time of publication) at that exact moment in time. Go ahead, help yourself to a BL, and let the door close. Notice anything? The Bud-E fridge LED readout subtracts from your overall total and makes a sad sort of “wah-wah” sound as the number decreases.

The coolest non-physical feature is the Bud-E app. From your smartphone, numerous features are available. You can see exactly how many Bud Lights are in your fridge to plan a potentially necessary trip to the store, and the Bud-E Alarm sends a push notification that lets you know when someone is getting into your fridge and reducing your precious stock of ice cold beer.

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Bullz-Eye on location with Bud Light’s Mayor of Whatever, USA


If you’re “Up for Whatever,” what do you do when Bud Light offers to fly you to New York City to meet the Mayor of Whatever? You ask them what time you need to be at the airport.

Last week, Bullz-Eye attended a meet and greet (and grope) with Bud Light and the Mayor of Whatever, USA. Details were sparse, candor was high and the Bud Light flowed freely like the “salmon of Capistrano.”

The Bud Light “Up for Whatever” campaign is one of the coolest marketing campaigns in recent memory. Bud Light is building a town as we speak called “Whatever, USA” at an unannounced, unknown location. Purportedly, it’s an epic town created solely for three days of unexpected fun.

The Mayor was exactly who you would think he’d be. Easy to talk to, free wheeling, and he doesn’t get all weird if you get a little handsy. If a Mayor is a reflection of the people that comprise his city, then Whatever, USA will be a straight-up bro-down.

In this video, the Mayor talks about a few mayoral things, like when he answers his “dude phone” and when he answers his “mayor phone.”

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Are Heineken commercials real?

Here’s a pretty hilarious take from Heineken about the authenticity of their commercials.


2013 Holiday Gift Guide: Booze

Walk into any liquor store and you’ll see hundreds of options. You can zero in on someone’s favorite drink when picking a gift, or you can get creative and choose something they wouldn’t buy for themselves. Also, remember that you don’t want to come to a party empty-handed, so get in the habit of at least bringing a bottle.

And for more gift ideas, check out the other categories in our Holiday Gift Guide.

Craft Beer Club

If you have a beer lover on your list, you can give him or her the gift that keeps on giving. The Craft Beer Club discovers exceptional craft brews from around the country and delivers them each month direct to you or your gift recipient. Every selection is produced by small-production, independent brewers who use only traditional brewing ingredients and time-honored brewing methods. In addition to traditional bottled beers, they also embrace the hundreds of small craft brewers around the country that offer their hand-crafted beers in cans. It’s a great way to enjoy craft beers and it’s ideal for the holiday season.

Laphroaig 10 Year Old Islay Single Malt Scotch Whisky

If dad, your buddy, your tomboyish gal pal or anyone else on your holiday list loves a very good bottle of Scotch, then consider this rather dandy, unusually enjoyable single malt. Outstanding on the rocks, with a splash of water or soda, or neat for you purists, the Laphroaig 10 Year Old is also more mixable than you might assume; on the other hand, it’s good enough that many will consider even the finest cocktail made with it a crime against nature. The website tells us that it’s got traces of salt and seaweed along with the usual peat and smoke flavors, but we don’t completely agree. It’s definitely got smoke – indeed, you might get hungry for barbecue after you take a good whiff and, yeah, that’s some salt in there, but that’s not all. Every good Scotch has its share of several indescribable tastes and smells of nature. We haven’t been to Scotland, but we wouldn’t be one bit surprised to find ourselves tasting the essence of this concoction in the clear cool air of the highlands. Cheaper than super-duper premium single malts but nearly double what you’ll likely pay for Chivas Regal, this is an outstanding gift for a true blue Scotch enthusiast.

Brugal 1888 Dominican Rum

If you’re in search of a bottle for the man or woman who’s drunk everything, Brugal 1888 is something genuinely new under the sun and it’s completely remarkable. An aged Dominican rum that thinks it’s a premium Scotch or Bourbon, it has the tantalizing, woody and astringent flavor you might get in very a high-end single malt, plus a hint of something that somehow reminds us of our dad’s old fake-leather chair. (That’s a good thing, believe it or not.) At the exact same time, it has a boldly sugary undertone that goes well beyond what you’re likely to find in the sweetest bourbon. We tasted more than a hint of maple syrup or maybe turbinado. Regardless, it’s delicious and probably not like anything you’ve had before. You can drink this on the rocks, with a bit of water, or neat. You can also put on your mixologist hat and go to town as this is a flexible beverage that won’t be out of place in an Old Fashioned, especially if you use real maple syrup in place of the usual sugar or simple syrup. High priced for rum but worth every gosh darn penny, this is one boozy gift that won’t be forgotten.

Cabo Diablo

This is the best new spirit we’ve tried in a long time. Cabo Wabo is known now just as much for its excellent tequilas as it is for its founder Sammy Hagar, and this new Cabo Diablo should attract many more fans. Cabo Diablo features a delicious coffee flavor and tastes amazing when you drink it straight. It’s sweet, but not too sweet, and it’s not think and syrupy like some liqueurs. So it’s a fantastic sipping drink that men and women should both enjoy. But better yet, it’s a tequila, so it’s also a great way to get a party going, as tequila makes everyone a little nuts at times. It is made with 100% blue agave Cabo Wabo Silver tequila, then kicks in notes of fresh roasted coffee, vanilla and chocolate for a striking combination. It’s excellent served chilled or on the rocks. With the holidays around the corner, this makes for a great gift for men and women, and it’s a great bottle to bring to a gathering to get the party started!

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Beck’s selects 6 artists to create unique labels

Each year, Beck’s selects six artists from a variety of disciplines to design original creative work to live on Beck’s beer labels. Check out the video below and you’ll see the various artists and see how they came up with their innovative designs. You can see how they’re dedicated to supporting up-and-coming artistic talent.

All of the artists we very cool, while the TM Sisters really jumped out with their interactive digital designs. They’re based in Miami where we spend a lot of time, and the creative elements of that city, including the music scene, permeates their art and creations. They’re a Miami sibling duo working in digital video performance, collages, VJing, fashion pieces and video games, and they created an art label that depicts an epic pose of a flying woman shooting beams from her hands.

The other artists include:

Actor and Grammy award winning musician Kid Cudi
Fashion designer and entrepreneur Marc Eckō
Artist and musician Willis Earl Beal
Multi-medium artists The Date Farmers
Photographer William Hundley

Check out the video below and then look out for the bottles.

This article is sponsored by Beck’s


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