Product Review: Bud Light’s Bud-E Fridge


The most difficult part of ushering the new Bud-E Fridge into my life was fitting it into my car. Once that was sorted, the smoothness took hold. The Bud-E Fridge will gently force your life to conform around your love of Bud Light.

This month, Bud Light launched the ultimate in smart technology innovation: the Bud-E Fridge. It’s a first-of-its-kind home smart refrigerator that enables you to view real-time information from your fridge via your phone, no matter where you are.

Developed from the ground up by Bud Light, the Bud-E Fridge provides you with real time updates – including the number of Bud Lights in your fridge, temperature and even when your favorite sports teams’ games are approaching – to make sure you never run out of Bud Light.

The interesting thing about the Bud-E fridge is the way people reacted to it. Without alerting house guests of its presence, I ushered them into my living room quietly to gauge their natural, organic reactions, and every single person smiled and laughed immediately when they saw it. Half of them asked for a Bud Light, which I happily served.


The coolest physical feature of the fridge is the LED readout on the outside front of the door, which displays the exact number of Bud Lights you have in your fridge (seven at time of publication) at that exact moment in time. Go ahead, help yourself to a BL, and let the door close. Notice anything? The Bud-E fridge LED readout subtracts from your overall total and makes a sad sort of “wah-wah” sound as the number decreases.

The coolest non-physical feature is the Bud-E app. From your smartphone, numerous features are available. You can see exactly how many Bud Lights are in your fridge to plan a potentially necessary trip to the store, and the Bud-E Alarm sends a push notification that lets you know when someone is getting into your fridge and reducing your precious stock of ice cold beer.

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Shakoolie for the beer lover

Most guys love beer. With that in mind, any gift involving beer will make most guys happy, and if you’re looking for a cool stocking stuffer then you have to check out the Shakoolie – the original shower beer holder. Yes, many of us like to drink an ice cold beer in the shower, so the Shakoolie provides a handy tool to hold your beer in the shower and also keep it cool. It even comes in pink as you can see above for the ladies on your list!

Everyone loves fun gifts on the holidays, so keep this one in mind. The Shakoolie is also a perfect accessory for your bachelor pad, your boat or for the bathroom in your man cave.


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