Blog Zones
Blog Topics More Blog Zones

Engagement Party: The Story Behind the Google+ Stats

I was sitting at home the other night, catching up on the latest episode of “Parks and Recreation” with my girlfriend when the above Galaxy Nexus commercial ran in the pre-run slot. In case you aren’t the video-watching type, the ad starts with the words “It’s your social network, all mixed together. With Galaxy Nexus by Samsung, now you can organize your contacts by circles, like you do in real life.” Despite the fact that I’m an avid nerd and have written about Google+ on several occasions, I’m still not clear on whether the phone allows you to organize your existing social network or if the commercial is just trying to hype Google+. In fact, Google+ is only mentioned as a sidenote to Verizon’s 4G LTE network. Why the ambiguity? Because Google+ isn’t a selling point.

A few days after I saw that commercial — which has been airing since December — Google announced that it now has 90 million unique users worldwide. That number far surpasses most of the third-party estimates for the service (comScore had Google+ just over 66 million users in November) so a lot of people are throwing around words like “impressive,” “amazing,” and “astounding growth.” To me, it is none of these things. Let’s face it, Google+ had a ton of hype leading up to launch. It is, after all, a Google product. Unlike Buzz and Wave, Google’s failed social projects, Google+ had a clear and consistent purpose. Let’s also not forget that one of the most discussed topics in the tech industry today is who will take down Facebook. Everyone is waiting for Goliath to fall and Google+ was the first serious contender. With all of those things in mind, I think 90 million is a pretty reasonable turnout.

But frankly, even 90 million doesn’t matter, because 90 million is just the number of unique users signed up for Google+. Those 90 million people are not on Google+ every day. I would guess a fair number of them have only been on Google+ once, and they haven’t gone back. The numbers I really want to see are about the world’s engagement with Google+, that is, how many people are using the service on a regular basis? Larry Page might be “super excited” about 90 million, but he’s less than thrilled to share real engagement numbers. The best he could say was, “I have some amazing data to share there for the first time: +users are very engaged with our products — over 60% of them engage daily, and over 80% weekly.”

As with the Verizon ad I mentioned, it’s the wording here that counts. There is really no reason for Page to tag “our products” on the end of his engagement statement unless that was exactly what he meant. Google+ users are using other Google products at the 60 percent daily, 80 percent weekly margins. Of course, he won’t confirm that, and neither will anyone else at Google. But why word things the way he did? If +users were actually engaged with the service at the levels Page is talking about, he’d be a good bit more than “super excited” to share the news. Those would be some impressive numbers, and I would happily agree that Google+ is showing “astounding growth.” Those numbers would, by percentage, be higher than engagement at Facebook.

Shortly after Page’s “super excited” announcement, Google altered its sign-up process to include forced entry into Google+. Want a Gmail account? You now have a Google+ account, too. I hardly need to say that this is indicative of disingenuous assessment of user engagement. With the new integration of social into Google’s search, it’s no wonder engagement — with other Google products — looks so good. Google has also made opting-out of the social project more complicated than it has been in the past. It looks like I can delete my Google+ profile and all of the associated features or I can keep it. No middle ground, and it’s worth noting that I can’t do this opting out until I’ve already opted-in.

The strangest part of all of this to me is that this seems very unlike Google. I have always loved Google for its open policy on the kinds of things I’m sharing and not sharing, participating and not participating in. As with any web service, usage implies a certain level of acquiescence with data sharing, but at least I felt like I had some options for limiting the extent to which that data was being shared. These recent developments around Google+ leave me with a super foul taste in my mouth, Larry, and it’s not one I’m likely to forget any time soon.

SOPA blackouts just might kill the bill

This past Wednesday, the world went dark. Quiet. Well, part of it anyway. If you’re reading this article I’m going to assume you visited at least one of the 115,000 websites that had made alterations to their frontpages in a “blackout” protest against the Stop Online Piracy Act. For Wikipedia, it meant displaying a mostly black page with the Wikipedia logo and an explanation of the ramifications of the bill. While some sites went for similar service-outages, others made small changes to raise awareness. Google simply put a big black box over the logo on its homepage. Participation hit every corner of the web, from content aggregators like Reddit to the porn networks. It seemed like everyone was opposed to the bill, even if just for a day. I thought it must be a fluke.

It wasn’t. Millions of people signed an anti-SOPA petition that Google had put together, and that was just one petition. Several sites held similar petitions and email drives, all of which reported hugely successful numbers. Still, the biggest number on the day of the blackout was eighteen. Eighteen is the number of Senators who changed position on the bill. Changed. In some ways that’s an inspiring figure – it’s fantastic to see that activism can produce change. On the other hand, it’s more than a little disconcerting that people in office were ready to pass a bill that could have such a negative impact on the most valued aspects of the web, namely that it is free and open.

Wednesday wasn’t an all-out victory over thoughtless legislation against the internet. The day also saw the US Department of Justice seize and shut down file-sharing site Megaupload. I’m not going to claim that the site hasn’t been involved in any criminal activity — it very likely has — but as several other sites have mentioned, the indictment has a few inconsistencies. In one instance, the indictment charges that “a member of the Mega Conspiracy made a transfer of $185,000 to further an advertising campaign for Megaupload.com involved a musical recording and a video.” That seems not only within the confines of the law but daily business practice. As Ars Technica points out, “When Viacom made many of the same charges against YouTube, it didn’t go to the government and try to get Eric Schmidt or Chad Hurley arrested.”

That’s where Anonymous came in. You knew they wouldn’t stay out of this one. After Megaupload went down, the hacker collective organized DDoS attacks against just about everyone involved in the Megaupload case, including the DoJ, the MPAA, and the FBI. In short, Anonymous took a piss all over the good vibrations of the blackout, and certainly the goodwill of anyone who may have been on the fence about the whole SOPA thing. It goes without saying that Anonymous hurt the conversation just as much as the blackout may have added to it, and that’s not something lawmakers will soon forget.

This is why I think the blackout’s effort to kill SOPA could still be a “maybe.” While the bill does look like it has been pulled off life support, the Megaupload indictment and the Anonymous attack stand as two steps back after that one big step forward. I’m hoping the internet pulls through, but I’m not nearly as confident as I was Wednesday night.

HP Envy Computers

If you’re looking for a premium laptop, you should check out the HP ENVY line of personal computers. The first thing you’ll notice is these are beautiful machines as the design is truly impressive. The laptops also have aggressive styling with a brushed aluminum cover, soft-touch surfaces, and a red backlit keyboard. The metal construction gives these laptops a high-end feel you won’t find from most PC laptops.

We checked out the HP ENVY 14 Beats Edition. This notebook is built to deliver great sound with Beats Audio™. HP partnered with Dr. Dre to create a superior audio system featuring a redesigned headphone jack to reduce ground noise, a discrete amplifier for more power, a dedicated audio Island to minimize fan noise interference and a Function + B to engage Beats Audio. The difference in sound quality is noticeable with premium headphones and speakers, and the aluminum analog volume dial is a unique touch.

I liked the dark design of the ENVY 14 Beats Edition, but you can also check out the lighter aluminum color of the ENVY 15 and 17, both of which also feature more rounded edges as the design evolves.

I also liked the HP Radiance Backlit keyboard which features individual LEDs dedicated to each keycap. The keyboard also works with an advanced proximity sensor to illuminate when it detects a user approaching the notebook and deactivate after the user leaves. It’s these small details that make this machine impressive.

Other features include HP CoolSense technology, which automatically adjusts performance and internal fan settings for a noticeably cooler PC. I was impressed with the large HP ImagePad which provides precise multifinger touch navigation. You can use swiping gestures with two or four fingers for easy navigation and control.

The ENVYs are powered with the Intel® Core™ i5 processor2 with Turbo Boost Technology6. Check out the site for all the tech specs and you can find the machine that works best for your needs.

In a crowded PC world, it’s important to see manufacturers produce computers with some style and soul. The new ENVYs from HP definitely fit the bill and should be on your test list if you’re looking for something more than the standard laptops in the market today.

SOPA inspires widespread web activism

Censored

I’ve been hesitating to write about SOPA for a few reasons, but mainly for the fact that there are a number of far more knowledgeable individuals writing about the topic. I knew I had something though when web users started targeting companies that support the SOPA bill. The most recent wave of companies to renounce their SOPA ties include Sony, Nintendo, and Electronic Arts. The movement didn’t start there, though. It started on Reddit as a force against GoDaddy, the popular domain name registrar. The social content site didn’t stop there, though. They’re also going after legislators who favor the bill, like Wisconsin representative Paul Ryan.

We’ve seen focused activism from the internet before, but never quite on this scale. In just a couple of days GoDaddy lost more than 40,000 domains and, although hard statistics are tough to nail down, something to the tune of $500,000. That’s not exactly small money. Then again, roughly the same number of people registered new domains in the same time frame, so it’s difficult to say just how much of an effect the movement will have on the domain registrar.

It is having an impact on the SOPA bill and the bill’s supporters, though, as evidenced by the aforementioned media companies’ stance change and the impact on Paul Ryan’s campaign. That’s not to say web activism is without its flaws. In another recent news story, Redditors rallied against Ocean Marketing’s Paul Christoforo, who horribly mismanaged one customer relationship over email. Unfortuntely the company that hired Christoforo for marketing was caught in the crossfire and took a lot of negative press on Amazon and other review sites.

I find this type of mistargeted web activism just as disconcerting as I find the SOPA activism heartening. SOPA is a terrible idea, supported for the most part by people who don’t understand the way the internet works today. But so much of the experience on sites like Reddit revolves around feeling like a part of the collective “we” that people often get caught up in the movement without considering where the gun is being pointed.

Lamar Smith

I do, however, find it difficult to hold activist groups to such a high standard without doing the same with the politicians crafting this legislation. Lamar Smith, who wrote the SOPA bill, said the following about Reddit:

“It’s a vocal minority. Because they’re strident doesn’t mean they’re either legitimate or large in number. One, they need to read the language. Show me the language. There’s nothing they can point to that does what they say it does do. I think their fears are unfounded.” A simple look at the GoDaddy numbers could show anyone just how legitimate a force sites like Reddit can be, to say nothing of the fact that Smith clearly doesn’t understand how vague language in a bill like SOPA can affect its interpretation down the road.

Microsoft dropping CES – part of Steve Jobs’ legacy?

Steve Ballmer.

Earlier this morning, Microsoft made waves by announcing that it would be pulling out of the Consumer Electronics Show. The announcement was made by Frank Shaw, Microsoft’s head of communications, on the company blog. CEA, the organization that runs CES, claims the opposite, that they chose to give Microsoft the boot. In any case, this is a pretty serious blow to the trade show, and it points to the growing sentiment that trade shows have lost their relevance. As I’m sure some of you remember, Apple did essentially the same thing when it backed out of MacWorld in 2008.

Really, it doesn’t much matter who dropped whom; the end result is the same. CES just took a huge hit, and it’s a hit the CEA should have seen coming. For my part, I’m willing to bet Microsoft backed out. As the company stated, their product releases haven’t lined up with CES keynotes, which is certainly true. There was this other company that held its own keynotes for major product releases, where it would show off finalized versions of products that were ready to ship the same day. You know, that company with the second largest market cap in the world. I’m sure you know who I’m talking about.

Also, as the CEA, why kick Microsoft off the keynote? Who will take their place? Remember, this is the CES. This isn’t a developer’s conference. There won’t be major web properties making keynotes for CES. So who fills Microsoft’s space? More importantly, who forks over the cash to do so knowing the CEA may give them the boot next year? No one. That’s who.

If anything, Microsoft is trying to take control of its hype cycle, in exactly the same way Steve Jobs took control of Apple’s. There is one key difference – the products. Microsoft hasn’t gotten into the hardware game, which makes a product keynote much duller than the Apple counterpart. So much of Apple’s product launch success is tied into showing off a complete product. Microsoft can’t do that, at least not without the help of manufacturers, and manufacturer issues remain a huge source of complaint against Microsoft products. Still, I think moving to Microsoft-sponsored events gives the company a chance to more closely connect with its own fanbase, which Microsoft could really use.

The idea that the CEA would kick Microsoft just makes no sense. Trade shows have been losing traction for years. The last thing the CES needs is a disappearing act from one of the biggest draws for the show.

Music gadgets for gift ideas

We’ve talked about gadget gifts and stocking stuffers, and here we have two items that are great for the tech-savvy people on your list who like to create music.

GuitarConnect Pro

This cool device from Griffin Technology (pictured above) is designed to work with any instrument that has a ¼ inch jack (including guitars, bass guitars, electric violins, keyboards, etc.), GuitarConnect Pro was created to turn iPad or iPhone into a compact performance or practice rig. A built-in gain control wheel allows the user to adjust the strength of the instrument’s input signal. Users gain a high-quality, all-digital connection from guitars and other instruments directly into GarageBand and other audio apps. It’s a simple yet very powerful device and music lovers will really appreciate it. And, it fits nicely into a holiday stocking!

Korg nanoKEY2

Here we switch to keyboards, which is a very popular way to create music. The nanoKEY2 is built with 25 keys and allows full control of pitch. It’s one of the devices in the NanoSERIES2 which are all compatible with GarageBand. Imagine how much fun music-lovers can have playing around with this device.

Even if someone hasn’t tried to create their own music in the past, devices like these two above offer an easy way to get started. They spur the creative process, and for that reason alone they make great gifts.

Toshiba Canvio 3.0 External Hard Drive

In today’s world, you always have a need for more storage, and as we start to organize photos and videos in digital format, we need ways to back up and protect our data.

Toshiba has introduced a new series of Canvio 3.0 hard drives that meet these needs. They offer blazing-fast transfer speeds and pre-loaded backup software, and they are cloud-backup capable. The units offer a variety of storage capacity and we tested the one terabyte model.

One of the main characteristics of these devices is the ability to sync with the cloud. The Canvio 3.0 is pre-loaded with Windows™-based NTI® BackupNow EZ™ software that provides step-by-step and fully-customizable backup capabilities to the cloud and to the drive. Users create a cloud account with NTI® BackupNow EZ™ where they can backup specific folders, certain file types, and conduct a complete system backup to the Canvio 3.0. The backup software also scans the user’s system and files and recommends which files to backup to cloud-based or on-device storage.

The Canvio family now includes the support of USB 3.0, enabling Canvio users to take advantage of the faster data transfer speed of USB 3.0-enabled devices. We were impressed with the speed when we tested it out.

Some advanced features include complete password protection with up to 256-bit data encryption to prevent unauthorized access to data and an on-screen Drive Space Alert monitor that sends an alert when storage space is running low. The internal Shock Sensor and Ramp Loading Technology protect the drive during daily movement from a pocket, desk, bag, or beyond so you can feel comfortable carrying this around. It’s amazing how small these devices have become and how much you can store in a portable device.

The design of the unit is very slick and sturdy with rounded rectangular form factor and sleek high gloss finish. It’s also easy to grip it on the sides. It’s available in black, white, silver, red, green, and blue3.

This makes a great gift for anyone on your list, both techies who will appreciate the advanced features and others who need a simple way to protect their photos and home videos.

Check out our Holiday Gift Guide for more gift ideas.

More Gadget Stocking Stuffers

Stocking stuffers have come a long way since candy canes and decks of playing cards. Kids today love gadgets and electronics so there’s a whole new set of possible gifts. Small gadgets and gadget accessories offer great gift ideas in today’s world and we’ve got some more to go with the stocking stuffers highlighted in our Holiday Gift Guide.

Dual USB Charger

The first one is small and simple but very useful. We’re always on the go, and now everyone in the family or in the car has their own gadgets. With more people needing a charge, it’s great to have a charger that can accommodate more than one device.

Bracketron offers a Dual USB Charger (pictured above) which allows you to charge or power two devices at the same time in any vehicle. The Dual USB Charger is available now for $24.95 at Bracketron.com and is available at consumer electronics retailers. It includes both high and low-current USB outputs, perfect for quickly and safely charging your tablet and handheld mobile device simultaneously while you’re on the road. Of course, you need to be careful while driving! The pocket-sized device is compatible with iPad, iPhone/iPod, MP3 players, satellite radios, GPS units, smartphones and more. It definitely fits into a stocking and it’s perfect for people on the go (and that includes kids!).

Toddy Smart Cloth

With so many gadgets offering touch screens, our screens easily get dirty and smudged. To clean them properly it’s handy to have something specifically designed to do the job. The Toddy Smart Cloth is a carefully handcrafted microfiber cloth provides effective, scratch-free cleaning for your iDevices, screens, camera lenses and more, and it features an antimicrobial coating. It’s offered in a bunch of cool designs, so you can pick one that fits the person on your list. One side of the cloth is made to clean, while the other has the design and makes it easy to hold and swipe the device. Check out their website to pick out a cool design.

Luna Voyager II

Finally we have a clock radio for the Apple generation. Everyone appreciates a cool clock radio for their room, and now you can wake up to your favorite music by hooking up your iPhone, iPod or iPad to this device from XtremeMac. The Luna Voyager II is an easy to use alarm clock that delivers 4 watts of power and dual speakers for superior stereo sound. Setting the clock is simple with the auto time set feature, simply dock the desired Apple device and the time is set automatically. Users can choose to set alarms directly from the Apple device with the free Luna Voyager App or manually on the dock itself. Dual independent alarm settings allow two users to wake to iPod, FM radio or chime. Additionally, the Luna Voyager II features a battery backup to ensure users will never miss an alarm. It’s great for kids and adults alike.

Enjoy the final week of shopping!

Wireless Dual-Band Travel Router

Wireless access to the Internet has become a priority for both personal use and business use. But when you’re traveling, Internet access often requires a cable Ethernet hookup, which means you can only get access through the one hooked up PC. This makes it impossible to get online with other gadgets like iPads or other PCs used by friends or coworkers unless the devices have 3G capability.

These problems can be solved by the Wireless Dual-Band Travel Router from Belkin. Hook this device up using the cable hookup, and then all your PCs and other gadgets can use this personal hotspot to get online. So basically you pay for one online hookup and get to use multiple devices. It’s pretty small so it’s easy to pack, it comes with a handy carrying case and has high dual-band performance.

With the holidays around the corner, this device could be a great stocking stuffer for the personal on your list who loves gadgets and loves to travel. Check out our Holiday Gift Guide for more gift ideas.

Is the Facebook Phone a Microsoft-grade error?

Facebook logo.

With all the buzz about Carrier IQ, most of the tech world’s attention has already turned away from “Buffy,” the rumored-and-all-but-confirmed Facebook phone. The shift is appropriate. Frankly, the Facebook phone is a mistake, and if Facebook really has been working on the project for two years, a colossal mistake. A Windows Phone grade mistake.

Don’t try to tell me Windows Phone was a success, either. Despite the recent upturn in market share, WP7 is still in dire straits. Some estimates put WP7 market share lower than Symbian. Yeah, that’s Nokia’s old OS. With the new deal between the two companies that will obviously shift, but Nokia hardware doesn’t have a shot in hell of saving Windows Phone. The operating system is already on some really nice hardware and it still won’t sell.

Here’s the rub, at least for Microsoft. Windows Phone 7 is a great OS. I mean that. It’s solid. It’s pretty. It’s fresh, certainly when compared to the increasingly homogeneous Android and iOS platforms. It still isn’t doing well. Microsoft may have spent as much as 500 million dollars marketing Windows Phone 7, to say nothing of the massive development overhead. It still isn’t doing well. Why is Facebook so ready to make the same mistake?

The easy answer: Apple and Google. Those two companies have a stranglehold on mobile computing. Facebook is on both platforms, but my guess is that Facebook is worried about one of those companies making a play that could push Facebook out. The Galaxy Nexus is shaping up to be a beautiful phone, a phone that Google is planning for serious Google+ integration. But Google+ is dead. A nursing home at best. Is Facebook really worried about that?

It also seems reasonable to wonder if Facebook branding will really sell a phone, and to whom? Unless Facebook can pull an Apple-style keynote that warrants the existence of the phone, I don’t see the appeal. Apple has sexy mobile locked down. Android has the nerd factor. Both of those brands carry weight across demographics. Where does Facebook play? The tween market? Yuck.

As long as Facebook remains easily accessible on every Android and iOS handset, a phone with deep Facebook integration won’t really have a market. Not anything significant, anyway. Not enough to offset the cash Facebook has dumped into big names and a severely protracted development cycle. Not by a long shot.

Related Posts

/bullz-eye.com/templates_universal/footer/