Sometimes, you just have to “bro” for it and let the chips fall where they may. It’s in that spirit that “Chicago P.D.” star Jesse Lee Soffer has teamed up with Harley-Davidson to create a series of pop-up motorcycle shares to give people a chance to check out the new stripped-down, agile Roadster firsthand.
In this video, we spoke with Soffer, aka Mighty Bro Young, about how many hot babes he has picked up on his Harley, playing “Call of Duty” with his bros, and his secret to scoring a date with non-Presidential daughter Sophia Bush.
For less than $7 a day, you can own a new Harley-Davidson Roadster motorcycle, which features a minimalist retro design and modern nimble performance made for urban environments.
Harley’s pop-up motorcycle shares are in Milwaukee, Los Angeles and Portland until May 20th. Everyone else can experience a Roadster at their local dealership. Visit www.h-d.com/roadster for details.
The last three years have been a product blitz from the evolutionary norm of Harley-Davidson. The new RUSHMORE line of touring motorcycles, the Livewire electric motorcycle and the Street 500/750 have barnstormed the industry. However, 2016 sees a return to evolving key models of the product line to keep existing customers happy with some simple but significant improvements.
For 2016, every step of the Harley line, from entry-level to the highest end, received tweaks. We went to Portland to experience all the changes made throughout the line.
The Sportster and Street 500/750 are absolutely critical to Harley-Davidson’s success. Both are entries into the brand, expanding the brand in overseas markets and responsible for bringing new customers into the fold. Key changes were made to improve refinement and riding quality, but very little revolutionary changes were implemented.
The Sportster Forty-Eight, a stalwart of their Dark Custom Line, and Iron 883 both received new, more comfortable seats, revised paint and cast wheels. The Forty-Eight also received 49mm front forks.
These changes made them markedly more friendly to ride on the pockmarked roads of Portlandia. When the going gets twisty, the lowered rotating mass of the wheels has a minimal but appreciated improvement in turn-in, and the seat makes bouncing around a bit more comfortable. Still the same Sportster, now with a bit more comfort and value added.
The Street 500 and 750 have crushed it in international markets and had reasonable success in the States, but to fire it up, Harley instituted changes heard from both existing and prospective customers, namely aesthetic changes to bring it more in line with the rest of the family. This means more metal trim, rerouted wires and an overall cleaner routing scheme to decrease the frump. We didn’t have a chance to ride this one, so a verdict will have to wait.
If I talk to one of my buddies on the phone and he says he’s recovering from the weekend, I know it’s because he got hammered. But when Carey Hart says it, it could be due to a life threatening injury.
“It was my 40th birthday. So it was kinda life threatening,” said Hart about recently hitting the big 4-0 and the ensuing party. “We had a big one. There was probably about 20 of us and we did a 150-mile motorcycle ride that ended at this cool little motel bar where my wife threw me a big party.”
Hart is rebuilding a H-D 2015 Road Glide Custom using 90 percent Harley-Davidson P&A. The build is in preparation for a ride from Nashville, TN to the 75th Annual Sturgis Motorcycle Rally (Aug. 3-9), where he’ll showcase his creation as the 2015 Grand Marshall of the Sturgis Mayor’s Ride.
How did you get hooked up with Harley Davidson?
I got my first Harley when I was in my early 20s, and its always been a passion project of mine. Not only do I like riding them, but I like working on them. And just the whole culture of it. I’ve been to most of the rallys – Laughlin, Daytona, Sturgis – it’s just something I’m really into. I’m kind of in the twilight of my riding career, and I’ve come to the point in my life where I want to do more on the two-wheel bagger side. Harley sent me this bike and I did my version of a build on it. And I’m pretty happy with how it came out.
At what point in your career did you accept getting hurt as part of your job and not having any fear of it?
As an amateur. By the time you make it to the pro level in motocross or where you’re at the level where you are doing contests, you’ve already had a good share of injuries. Very, very few riders make it to the pro level without a few major injuries along the way. It’s part of the job – it’s not about if, it’s when.
Honda Powersports is really interested in your butt. Well, to be more specific, Honda wants to know what your butt is sitting on, which is why they’ve put together a new campaign urging people to get off their butts and start riding its latest models, the Honda CBR300R and CB300F. Both bikes are designed to be enjoyed by novices and experienced riders alike, and start at just $3,999. Learn more on Honda’s official site, and then head over to their Learn to Ride page for step-by-step help on how to start living life to the gluteus maximus.