Bullz-Eye on location with Bud Light’s Mayor of Whatever, USA

bud-light-mayor-selfie

If you’re “Up for Whatever,” what do you do when Bud Light offers to fly you to New York City to meet the Mayor of Whatever? You ask them what time you need to be at the airport.

Last week, Bullz-Eye attended a meet and greet (and grope) with Bud Light and the Mayor of Whatever, USA. Details were sparse, candor was high and the Bud Light flowed freely like the “salmon of Capistrano.”

The Bud Light “Up for Whatever” campaign is one of the coolest marketing campaigns in recent memory. Bud Light is building a town as we speak called “Whatever, USA” at an unannounced, unknown location. Purportedly, it’s an epic town created solely for three days of unexpected fun.

The Mayor was exactly who you would think he’d be. Easy to talk to, free wheeling, and he doesn’t get all weird if you get a little handsy. If a Mayor is a reflection of the people that comprise his city, then Whatever, USA will be a straight-up bro-down.

In this video, the Mayor talks about a few mayoral things, like when he answers his “dude phone” and when he answers his “mayor phone.”

Read the rest of this entry »

  

You can follow us on Twitter and Facebook for content updates. Also, sign up for our email list for weekly updates and check us out on Google+ as well.

Guinness brings soccer to the U.S. in style, breaking records along the way

When the folks at Guinness invited us to join them in Ann Arbor, Michigan for the weekend to drink some beer and watch Manchester United and Real Madrid battle it out at The Big House, we couldn’t decline. After all, how often do you get the opportunity to see two of the biggest soccer clubs in the world compete live, let alone on U.S. soil? For most people, it’s a once in a lifetime experience, and with United absent from this year’s UEFA Champions League, the chances that fans will ever see Wayne Rooney and Cristiano Ronaldo share the stage again seems pretty unlikely.

So as the resident soccer fan on staff, I flew out to Detroit on Friday to meet up with fellow bloggers from sites like Made Man, Bleacher Report, Inside Hook and World Soccer Talk. After quickly checking into my room at the MGM Grand Hotel, I joined the rest of the group as we boarded a van headed for the home of the Michigan Wolverines to watch Manchester United and Real Madrid’s open training sessions. Both teams appeared to be relaxed but focused on the night leading up to the big game, engaging in the usual fitness drills and rounds of keep-away, while a few of the players even tried their hand at some football of the American variety by tossing the pigskin around with University of Michigan quarterback Devin Gardner.

Of course, it was all just a tease for the real festivities on Saturday, which began with miles of traffic on I-94 as tens of thousands of soccer fans flooded the college town of Ann Arbor for the big game. Thanks to some creative detouring by our driver, we arrived in plenty of time to enjoy a cold pint at the Guinness beer garden, who, as the main sponsors of the International Champions Cup, were allowed to serve alcohol inside the usually “dry” stadium, a rarity for the university and college sports in general.

Read the rest of this entry »

  

Summertime beers from Samuel Adams

Samuel Adams Rebel IPA

There’s something about a cold beer on a nice summer day. it’s one of the simple pleasures in life, and with summer in full swing hopefully you’ve had plenty of opportunities to enjoy a cold one. There’s plenty of summer left as well, so you have more time to enjoy those cookouts and other outdoor events.

We’ve been sampling a number of beers from Samuel Adams, including the Samuel Adams Summer Ale and the IPAs like the Rebel IPA pictured above. Samuel Adams has tons of beers to choose from including quite a few IPAs. I’m still partial to the Boston Lager, as they’re flagship beer is pretty flawless. As a seasonal the Summer Ale isn’t bad but it’s not my first choice, while the IPAs are excellent. The Rebel IPA features citrus and grapefruit highlights which makes it perfect as a summer beer.

Try them out and see which one you like best.

  

Are Heineken commercials real?

Here’s a pretty hilarious take from Heineken about the authenticity of their commercials.

  

Enjoy Your Holiday Spirits

shutterstock_52689085

Merry Christmas to everyone who celebrates this holiday, and Happy Holidays to everyone else. Regardless of your traditions, hopefully it involves getting together with friends, family and loved ones.

Naturally, that often involves great food and plenty of drinks. I was just out and about and lots of people were stocking up on booze and beer for their holiday parties. We’ve had a number of features recently and in past years with suggestions on cocktails, beer and wine. Bob Westal gives us weekly ideas with his Drink of the Week series helping us with both traditional and new cocktail recipes. His recent article covered several Christmas cocktails that you might consider for tonight and tomorrow.

Several years ago Mike Barkacs offered up his top 5 holiday beers which should give you some ideas on how to stock your refrigerator, and naturally you can check out all of our beer reviews.

Then check out our wine reviews as well for ideas on what to serve with your holiday meal.

Finally, check out our Booze Gift Guide for last-minute ideas on bottles you can bring to a party or add to your own stock for this week and next.

Please be safe and enjoy the holidays!

  

Related Posts