Bullz-Eye heads to Whatever, USA with Bud Light
When I received my invitation to Whatever, USA, the first thought that went through my mind was, “How many children will be conceived as a result of this Bud Light promotion?” And then, “Would there be some inherent shame in that?”
I can tell you with absolute certainty that if you’re reading this 20 years from now, Google searching your true lineage, there is NOTHING you have to be embarrassed about. Bud Light wanted to create the ultimate party weekend and they absolutely nailed it.
At one point during the three days I spent in Whatever, USA, my body composition was roughly 87% Bud Light. But it wasn’t just the endless, literally endless, supply of Bud Light, or the fact that Bud Light was being foisted upon you at every turn, that made Whatever, USA so great. It was the onslaught of once-in-a-lifetime events piled on top of each other, sandwiched between meeting great people from all over the world with one common denominator: being #UpForWhatever.
Here’s some background: From roughly 204,000 video submissions, 1,000 #UpForWhatever winners were selected, given 48 hours to grab a friend, pack their bags and leave for Whatever, USA. In store for them were three days and two nights of activities, epic adventures and unexpected performances at Whatever, USA.
On the surface, you would think that bringing 2,000-plus strangers into a remote location and feeding them Bud Light products exclusively for three days couldn’t help but end badly. But it was the exact opposite. It was like everyone was cut from the same #UpForWhatever cloth.
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Posted in: Beer, Interviews, Lifestyle, On Location
Tags: ?uestlove, Bud Light, Cassadee Pope, Crested Butte, DJ Jerzy, Lil Jon, USA, Vanilla Ice, Whatever, Whatever USA
Bullz-Eye on location with Bud Light’s Mayor of Whatever, USA
If you’re “Up for Whatever,” what do you do when Bud Light offers to fly you to New York City to meet the Mayor of Whatever? You ask them what time you need to be at the airport.
Last week, Bullz-Eye attended a meet and greet (and grope) with Bud Light and the Mayor of Whatever, USA. Details were sparse, candor was high and the Bud Light flowed freely like the “salmon of Capistrano.”
The Bud Light “Up for Whatever” campaign is one of the coolest marketing campaigns in recent memory. Bud Light is building a town as we speak called “Whatever, USA” at an unannounced, unknown location. Purportedly, it’s an epic town created solely for three days of unexpected fun.
The Mayor was exactly who you would think he’d be. Easy to talk to, free wheeling, and he doesn’t get all weird if you get a little handsy. If a Mayor is a reflection of the people that comprise his city, then Whatever, USA will be a straight-up bro-down.
In this video, the Mayor talks about a few mayoral things, like when he answers his “dude phone” and when he answers his “mayor phone.”
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Guinness brings soccer to the U.S. in style, breaking records along the way
When the folks at Guinness invited us to join them in Ann Arbor, Michigan for the weekend to drink some beer and watch Manchester United and Real Madrid battle it out at The Big House, we couldn’t decline. After all, how often do you get the opportunity to see two of the biggest soccer clubs in the world compete live, let alone on U.S. soil? For most people, it’s a once in a lifetime experience, and with United absent from this year’s UEFA Champions League, the chances that fans will ever see Wayne Rooney and Cristiano Ronaldo share the stage again seems pretty unlikely.
So as the resident soccer fan on staff, I flew out to Detroit on Friday to meet up with fellow bloggers from sites like Made Man, Bleacher Report, Inside Hook and World Soccer Talk. After quickly checking into my room at the MGM Grand Hotel, I joined the rest of the group as we boarded a van headed for the home of the Michigan Wolverines to watch Manchester United and Real Madrid’s open training sessions. Both teams appeared to be relaxed but focused on the night leading up to the big game, engaging in the usual fitness drills and rounds of keep-away, while a few of the players even tried their hand at some football of the American variety by tossing the pigskin around with University of Michigan quarterback Devin Gardner.
Of course, it was all just a tease for the real festivities on Saturday, which began with miles of traffic on I-94 as tens of thousands of soccer fans flooded the college town of Ann Arbor for the big game. Thanks to some creative detouring by our driver, we arrived in plenty of time to enjoy a cold pint at the Guinness beer garden, who, as the main sponsors of the International Champions Cup, were allowed to serve alcohol inside the usually “dry” stadium, a rarity for the university and college sports in general.
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Posted in: Beer, On Location, Sports
Tags: Carlo Ancelotti, Cristiano Ronaldo, GICC 2014, Guinness, Guinness Beer, Guinness International Champions Cup, Louis Van Gaal, Manchester United, Real Madrid, The Big House, University of Michigan, Wayne Rooney
Summertime beers from Samuel Adams
There’s something about a cold beer on a nice summer day. it’s one of the simple pleasures in life, and with summer in full swing hopefully you’ve had plenty of opportunities to enjoy a cold one. There’s plenty of summer left as well, so you have more time to enjoy those cookouts and other outdoor events.
We’ve been sampling a number of beers from Samuel Adams, including the Samuel Adams Summer Ale and the IPAs like the Rebel IPA pictured above. Samuel Adams has tons of beers to choose from including quite a few IPAs. I’m still partial to the Boston Lager, as they’re flagship beer is pretty flawless. As a seasonal the Summer Ale isn’t bad but it’s not my first choice, while the IPAs are excellent. The Rebel IPA features citrus and grapefruit highlights which makes it perfect as a summer beer.
Try them out and see which one you like best.
Are Heineken commercials real?
Here’s a pretty hilarious take from Heineken about the authenticity of their commercials.