Bullz-Eye returns for another round of Bud Light’s Whatever, USA


For the second year in a row, Bullz-Eye was invited to Bud Light’s Whatever, USA. Last year’s #UpForWhatever adventure took us to Crested Butte, Colorado, where they painted the town blue, literally. It was a weekend of epic proportions, and we couldn’t wait to see how this year’s event would compare.

For Whatever, USA 2.0, Bud Light took over the quiet town of Avalon on Catalina Island, California, throwing a two-day rager for some 1,000-plus contest winners from all across the United States who earned their invitations by proving that they were Up For Whatever.

Day One started painfully early, with a 7am flight from Philadelphia to Los Angeles. Despite the fact that we had 10 other winners on the flight, it was pretty chill at first, as most of us were still half asleep at this point. But once we arrived in LAX and hopped on the party bus that would take us to our ferry in San Pedro, it was a whole other story! The Bud Light started flowing almost immediately, and everyone was amped up for whatever the weekend had in store for them.


After getting checked in at the port, we boarded the ferry that would take us to Catalina Island, our home for the weekend. Once we got there, we dropped off our bags at the hotel, changed into our swim trunks, and immediately headed off to a pool party they were hosting, where there was plenty of food, Bud Light and a bevy of gorgeous bikini-clad women. Yes, suddenly that early wake-up call didn’t seem so bad anymore.

The festivities officially began Friday evening, with a crazy color-themed welcome parade and performances by Elliphant and T-Pain. People were having a blast, and the energy was contagious. Later that night, we went down the beach for a DJ show featuring Diplo and Jack Novak. It was pretty awesome, with a 42-foot LED dragon, electro hula hoopers, light shows and more. Eventually, we had to call it a night and get some rest for the next day’s activities.

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Bullz-Eye heads to Whatever, USA with Bud Light


When I received my invitation to Whatever, USA, the first thought that went through my mind was, “How many children will be conceived as a result of this Bud Light promotion?” And then, “Would there be some inherent shame in that?”

I can tell you with absolute certainty that if you’re reading this 20 years from now, Google searching your true lineage, there is NOTHING you have to be embarrassed about. Bud Light wanted to create the ultimate party weekend and they absolutely nailed it.

At one point during the three days I spent in Whatever, USA, my body composition was roughly 87% Bud Light. But it wasn’t just the endless, literally endless, supply of Bud Light, or the fact that Bud Light was being foisted upon you at every turn, that made Whatever, USA so great. It was the onslaught of once-in-a-lifetime events piled on top of each other, sandwiched between meeting great people from all over the world with one common denominator: being #UpForWhatever.

Here’s some background: From roughly 204,000 video submissions, 1,000 #UpForWhatever winners were selected, given 48 hours to grab a friend, pack their bags and leave for Whatever, USA. In store for them were three days and two nights of activities, epic adventures and unexpected performances at Whatever, USA.

On the surface, you would think that bringing 2,000-plus strangers into a remote location and feeding them Bud Light products exclusively for three days couldn’t help but end badly. But it was the exact opposite. It was like everyone was cut from the same #UpForWhatever cloth.

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Friday Video – Juggalowest common denominator

This is by nature a fun column, designed to get people pumped up for whatever weekend festivities they may have planned. Sometimes, though, something comes up that is just begging for some kind of commentary. This is one of those times.

This weekend (starting yesterday, actually), deep in the heart of southern Illinois, the twelfth (!) annual Gathering of the Juggalos is taking place. Now, we’ve seen the word ‘Juggalo’ pop up here and there in the news cycle – usually near the word ‘Gallagher’ – but we were quick to dismiss it because Juggalos are fans of the Detroit hip-hop group Insane Clown Posse, who hit their commercial peak in the late ’90s and were perhaps best known for a feud with fellow Motowner Eminem. Are there really enough of these Juggalos to merit their own festival?

One of our friends set us straight. He said, “You have to see this video. Wow. Just…wow.” The song: “Miracles,” by Insane Clown Posse, currently sporting just under 7.8 million hits on YouTube.

Now, the back story to this song is that the two guys in the band (we will not bother mentioning them by name, because it just doesn’t matter) liked the wide-eyed wonder with which they viewed the world as kids, and resented finding out that there is a logical, scientific explanation for everything. Fine, we’ll buy that, but they weren’t content to write a song about these small wonders of the world that says, “Look at this stuff. Isn’t it cool?” No, instead they turned it into an anti-intellectual battle cry. We won’t break the song down line by line, but here are some of our favorite lines:

“Water, fire, air and dirt / Fucking magnets, how do they work?”
“I fed a fish to a pelican at Frisco Bay / He tried to eat my cell phone, he ran away”
“Fucking rainbows after it rains…”
“Magic everywhere in this bitch…”
“And I don’t want to talk to a scientist / Y’all motherfuckers lying, and getting me pissed”

So, to summarize, pelicans eating your cell phone is a miracle, as are fucking magnets and fucking rainbows. Scientists, however, are filthy, filthy liars. Got it. Enjoy your life of aggressive ignorance, guys.

So, back to “SNL.” They’ve been running fake ads for Under Underground Records for two years now, and until we saw the three minute-trailer for this year’s Juggalos gathering, we didn’t get the joke. Then at once, it all came together. Bad voiceovers, blond girl with pigtails, ridiculous graphics, check, check, checkmate. They even lampooned “Miracles,” which, to be fair, wasn’t terribly difficult. What the fuck is a clock?

Ass Dan, you will be missed. But not for the reasons you might think.

The lineup of bands playing this year’s event is frankly shocking. It’s mostly old school hip hop guys and other assorted clowns (namely, Charlie Sheen and Flavor Flav), but they also got George Clinton and Ice Cube, who I’m sure got an earful from his agent before signing on. “I’m going to have a hard time spinning this to Disney, Ice.” The one that stood out to us, though, was Lil Jon, since we never miss an opportunity to share this hilariously obscene mash-up of Lil Jon with the Icelandic kids show “LazyTown.” You’ll never look at cake the same way again. Booooo, muthafucka!

Lil Jon – Cooking by the Book