Here’s the scoop: For Super Bowl weekend, Bud Light took over the beautiful Hotel Palomar in downtown Phoenix, and directly across the street in a previously vacant lot, Bud Light paved over and built the House of Whatever. You’ve seen the commercial, but what was it like?
The highlight of day one was something “off menu” from the Bud Light festivities.
While getting hassled by overly aggressive security guards at the entrance as we attempted to enter the House, a familiar voice chimed in from behind us. “Excuse me, fellas.” We turned around and it was none other than NFL Hall of Famer Warren Sapp. Little did we know, the next 48 hours were essentially the requiem of Sapp’s media career, as he was busted for assaulting two prostitutes at the very same hotel two days later. RIP, Warren.
The first-ever Bud Light House of Whatever got the party started with unique “Up For Whatever” experiences, an unpredictable party and epic concerts. Inside the House, DJs spun from the top of a beached yacht, food trucks lined the interior, and a massive social media tree served as the epicenter of a kinetic forest. Bullz-Eye was on location to partake in whatever.
Here is what it was like when the House was thrown open:
Friday’s activities included:
– An unexpected delivery from Buffalo Bills head coach Rex Ryan, who gave partygoers a pep talk and arrived with plenty of Pizza Hut pizza.
– A variety of spontaneous activities, including Super Fry, where guests could have anything edible deep-fried for them by people dressed as super heroes; Brew U, which offered a ten-minute crash course on beer-making with Bud Light brewmasters; and the ultimate Pac-Man black-light arcade.
– Guests putting on animal masks as part of a party boat-themed concert with epic performances by Kongos and Nicki Minaj.
The best thing about the House of Whatever on night one, besides endless Bud Light, Warren Sapp’s inevitable demise, and meeting Riley from the Bud Light Pac Man Super Bowl commercial, were the bottomless quesadillas.