On location at Bud Light #HouseOfWhatever for Super Bowl XLIX

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Here’s the scoop: For Super Bowl weekend, Bud Light took over the beautiful Hotel Palomar in downtown Phoenix, and directly across the street in a previously vacant lot, Bud Light paved over and built the House of Whatever. You’ve seen the commercial, but what was it like?

Day One

The highlight of day one was something “off menu” from the Bud Light festivities.

While getting hassled by overly aggressive security guards at the entrance as we attempted to enter the House, a familiar voice chimed in from behind us. “Excuse me, fellas.” We turned around and it was none other than NFL Hall of Famer Warren Sapp. Little did we know, the next 48 hours were essentially the requiem of Sapp’s media career, as he was busted for assaulting two prostitutes at the very same hotel two days later. RIP, Warren.

The first-ever Bud Light House of Whatever got the party started with unique “Up For Whatever” experiences, an unpredictable party and epic concerts. Inside the House, DJs spun from the top of a beached yacht, food trucks lined the interior, and a massive social media tree served as the epicenter of a kinetic forest. Bullz-Eye was on location to partake in whatever. 

Here is what it was like when the House was thrown open:

Friday’s activities included:

– An unexpected delivery from Buffalo Bills head coach Rex Ryan, who gave partygoers a pep talk and arrived with plenty of Pizza Hut pizza.
– A variety of spontaneous activities, including Super Fry, where guests could have anything edible deep-fried for them by people dressed as super heroes; Brew U, which offered a ten-minute crash course on beer-making with Bud Light brewmasters; and the ultimate Pac-Man black-light arcade.
– Guests putting on animal masks as part of a party boat-themed concert with epic performances by Kongos and Nicki Minaj.

The best thing about the House of Whatever on night one, besides endless Bud Light, Warren Sapp’s inevitable demise, and meeting Riley from the Bud Light Pac Man Super Bowl commercial, were the bottomless quesadillas.

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Enter contest to attend Bud Light’s House of Whatever Super Bowl XLIX party

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Unlike most Super Bowl parties in Arizona, you can’t buy tickets to Bud Light House of Whatever. Instead, you have to prove yourself!

The Bud Light House of Whatever is a three-day event featuring unforgettable parties, amazing concerts and unique activities, much like this summer’s epic Whatever, USA that we were fortunate to attend.

Check out the awesome schedule of events:

Day One

The festivities begin on Friday, January 30th. Bud Light’s House of Whatever main event is much more than a concert anchored by A-list talent; it’s a musical story full of “Up for Whatever” moments that is sure bring out the animal in all of us. In true “Up for Whatever” fashion, the full theme and artist line-up will not be pre-announced.

Day Two

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By day, Bud Light House of Whatever will offer continuous “Up for Whatever” activations, concerts and unexpected celebrity interactions. By night, for the main event, Bud Light House of Whatever becomes a house of house music with performances from some of the world’s most popular EDM DJs, including Steve Aoki. Additional performers and special guests will remain a surprise to those who are “Up for Whatever.”

Day Three

Experience the ultimate Bud Light House of Whatever tailgate and concert. After the show, stay and watch the Super Bowl on the big screen in unique (and extremely comfortable) stadium seating that only Bud Light House of Whatever can provide.

So, how can you attend? As seen on Bud Light’s Instagram, Bud Light is inviting beer drinkers 21+ who are “Up for Whatever” to audition for the chance to take part in the experience.

Now through Monday, January 19, create a 15-second video demonstrating how you would live out a phrase presented on a Bud Light “Up For Whatever” bottle. Post it on Instagram and tag it @BudLight and #UpForWhatever for the chance to be invited to Bud Light House of Whatever for an incredible weekend featuring three days of parties, concerts and unique activities.

  

Bullz-Eye heads to Whatever, USA with Bud Light

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When I received my invitation to Whatever, USA, the first thought that went through my mind was, “How many children will be conceived as a result of this Bud Light promotion?” And then, “Would there be some inherent shame in that?”

I can tell you with absolute certainty that if you’re reading this 20 years from now, Google searching your true lineage, there is NOTHING you have to be embarrassed about. Bud Light wanted to create the ultimate party weekend and they absolutely nailed it.

At one point during the three days I spent in Whatever, USA, my body composition was roughly 87% Bud Light. But it wasn’t just the endless, literally endless, supply of Bud Light, or the fact that Bud Light was being foisted upon you at every turn, that made Whatever, USA so great. It was the onslaught of once-in-a-lifetime events piled on top of each other, sandwiched between meeting great people from all over the world with one common denominator: being #UpForWhatever.

Here’s some background: From roughly 204,000 video submissions, 1,000 #UpForWhatever winners were selected, given 48 hours to grab a friend, pack their bags and leave for Whatever, USA. In store for them were three days and two nights of activities, epic adventures and unexpected performances at Whatever, USA.

On the surface, you would think that bringing 2,000-plus strangers into a remote location and feeding them Bud Light products exclusively for three days couldn’t help but end badly. But it was the exact opposite. It was like everyone was cut from the same #UpForWhatever cloth.

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The Light from the TV Shows: Speaking of Summer Series

Once upon a time, the summer was the designated dumping ground for all of the crap that the networks had lying around that they didn’t deem good enough to put on during the regular season, but now…well, actually, there’s still a bit of that going on, but viewers are also starting to get some unexpectedly strong material as well. I’ve been bombarded with screeners over the past few weeks, so many that I haven’t been able to keep up with them all, but I’ve managed to pull together a list of 10 shows that I have seen and found at least worth giving a try, if only for one episode to see if the first taste is enough to keep you coming back for more.

 

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Wizards vs. Aliens

(The Hub)

As a rule, any series which features Russell T. Davies, the man who finally succeeded in selling “Doctor Who” to Americans, as part of its creative team is a series that’s at least worth giving a shot, even if it is on The Hub. In fact, let’s back up a second: The Hub actually has a quite a lot of fun programming for the hipper young-adult set, so no one should be dismissing the network out of hand as being merely a channel for kids. Plus, hello, the show’s called “Wizards vs. Aliens.” How is that not going to be awesome? Granted, it’s still intended for a younger demographic, a la Davie’s “Who” spin-off, “The Sarah Jane Adventures,” so you shouldn’t go in expecting “Torchwood” levels of darkness, but if you go in with the right mindset, you’ll find it’s a lot of fun for the whole family.

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The Light from the TV Shows: Take a trip to “Graceland,” USA’s surprisingly dark new drama

If you read last week’s column about “The Glades,” where I talked about my trip to Miami a few months back and followed it with a Q&A with the cast members, you may also recall that I actually visited the set of two series on that expedition. The other, “Graceland,” makes its long awaited debut on the USA Network this evening, and in this case, calling it “long-awaited” isn’t just a case of blowing smoke.

GracelandAd

I actually had an opportunity to screen the pilot back in January—actually, it might even have been December, come to think of it—in advance of attending the winter TCA press tour, and I was surprised at how dark the tone of the show was. I mean, don’t get me wrong, this is still USA, not HBO, so it’s not like the second coming of “The Wire” or anything, but it’s definitely not full of the same kind of quick and witty banter that’s become a hallmark of the network’s series…in a good way.

Here’s how the network describes “Graceland,” in case you’re starting to get curious:

Inspired by true events, USA’s new one-hour drama, “Graceland,” is about the adrenaline-fueled world of a diverse group of undercover agents whose lies are their lives.

“Graceland” is a place where nothing is what it seems and everyone has a secret. From the outside, this idyllic beachfront property is inhabited by a group of young roommates. Inside, a vastly different world is exposed: one that sustains itself through a complex web of lies. “Graceland” delves into the lives of an elusive group of undercover agents from the Federal Bureau of Investigations (FBI), Drug Enforcement Agency (DEA) and Immigration and Customs Enforcement (ICE), who live and operate under one roof. When forced to give up any shred of normalcy and the question of trust is a matter of life or death, the house becomes their sanctuary, their “Graceland.”

Graduating at the top of his class, FBI rookie, Mike Warren anticipates a traditional DC desk job when he’s unexpectedly shipped to “Graceland.”  Immediately thrown into his first undercover assignment, he relies heavily on the guidance of legendary FBI agent and mentor Paul Briggs.  Briggs is an unusually Zen senior agent who notoriously hates the rule book and will go to any length to protect “Graceland” from the outside world. The ensemble cast features strong-willed FBI agent Catherine “Charlie” DeMarco, quick-tempered Customs agent Dale Jakes, intuitive and merciless DEA Agent Paige Arkin, and fun-loving prankster FBI agent Joe “Johnny” Tuturro.

Are you interested enough to watch a trailer for the show? I’m betting you are, but I’ll you what I’m gonna do: I’m just gonna embed a trailer right below this paragraph, and either you’ll watch it or you won’t. But it ain’t gonna cost you nothing to click on it, so…

Ha. I knew you couldn’t resist.

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