Nissan Rogue and Amazon team up for #GiantLocker

For Nissan, “Innovation that excites” is not just a tag line; they really, truly, categorically mean it. From their cars to their brand experiences, Nissan innovation is about bringing excitement to your everyday. One way they do this is by creating communications that spill from the printed page, or viewers’ screens, into the real world. Like teaming with Amazon to showcase a car on its website and bringing the experience to them in a way that captures people’s interest and imagination.

Last year, when they needed a big introduction for the Versa Note, they placed it on Amazon.com and changed the way consumers could shop for a car. And when a photo of them delivering one Versa Note in a giant Amazon box was posted to reddit, the story spread around the world to 38 countries across five continents, all asking the question, “What’s in the box?”

This spring, when they put the all-new Nissan Rogue on Amazon.com, they knew that they had to not only innovate once again, but also get people wondering how they would capture their interest and imaginations this time. So they teamed up with Amazon once again to create a giant Amazon locker, one large enough to hold a Nissan Rogue!

That’s why today, they’ve put this giant locker in the heart of San Francisco. As people pass by and tweet, comment, or post photos about the locker using the hashtag #GiantLocker, they’ll earn a code to open one of the doors on the locker to win one of a variety of prizes. One lucky participant will get the surprise of a lifetime when his/her code opens the giant door, and they win a new Nissan Rogue.

You can follow the giant locker on Facebook, and by searching the hashtag #GiantLocker on Twitter and Instagram.

  

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Custom-fit covers protect Chevy and Cadillac vehicles

A unique auto and design-related story just crossed our desk, and we wanted to share it with our Bullz-Eye readers. In a collaboration with CoverCar, a unit of Italy-based Confezioni Andrea S.r.l., Chevrolet, Cadillac and GMC recently collaborated to create handmade, custom-fit fabric covers to replace the plastic wrap common to vehicle shipping. Already stylish cars and trucks like the Corvette Stingray, ELR electrified luxury coupe, the new Silverado and Sierra HD pickup trucks leave assembly plants in handmade covers that fit like the finest tailored suits. Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make a high-quality fashion statement.

The custom and handmade process behind the “suit” for your vehicle is interesting, and the Italian dude in the video is pumped about these tailor-made covers. The first GM application was for export of the 2013 Chevrolet Volt and Opel Ampera, followed by the 2014 Corvette Stingray, which ships each copy of the 2014 North American Car of the Year in one of the covers regardless of its final destination. Some Corvette owners keep the single-use covers as souvenirs.

Estimates are that approximately 100,000 vehicles will use the custom-fit car covers. In addition to using the covers on Corvettes and ELRs for domestic delivery, the export-bound full-size pickups and utilities, the Chevrolet Malibu and Volt and Opel Ampera extended-range electric vehicles. The wardrobe of custom-fitted vehicle covers will also be an option for GM facilities to use around the world over time.

  

The Light from the TV Shows: A Chat with Adam F. Goldberg (‘The Goldbergs’)

If you grew up the ’80s and haven’t watched ABC’s The Goldbergs, then you’re missing out on one of the funniest new comedies of the season…and if you didn’t grow up in the ’80s, you’re still missing out on one of the funniest new comedies of the season, because most of the stories are about growing up and dealing with your family, two things which are absolutely not decade-specific. Tonight’s episode is definitely going to be a treat for those folks in the former category, though, because it’s basically one big homage to The Goonies. I had a chance to chat with the show’s creator, Adam J. Goldberg, who’s basically taken his own life and turned it into a sitcom, and there’s little question that this episode is a career milestone for him. Having now seen it, I’d agree…although I hadn’t seen it when I originally hopped on the phone to talk to him.

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Bullz-Eye: While I got a link to watch the Goonies episode of The Goldbergs, I didn’t get it in time to watch it, due to another deadline I was rushing to meet. But I’m rationalizing that, since the piece is going to be written for people who won’t have seen it either, I’m still on solid ground.

Adam F. Goldberg: [Laughs.] Right, exactly! And it’s technically not even finished, anyway, because I’m still editing it! I’m just so nervous about this one. ABC loved it and wanted to send it out, but I was, like, “I don’t know…” It’s the one that… There’s just a lot of writers on my staff who, like, don’t know the movie. I showed it to them as an adult, and they were just, like, “What is this?” So when they watched it, they were just baffled. So I’m hoping that people who’ve seen the movie will be reviewing it, at least…

BE: When you’re doing a show about the ‘80s, you’ve got the opportunity to pay tribute to basically anything you experienced when you were growing up. Was The Goonies always in the back of your mind as something you wanted to do?

AG: Yes. From the minute I sold the show, and I think even… [Hesitates.] I don’t remember if it was in my original pitch document, because I didn’t want to alienate anybody with something that could potentially be so insane to do. But I’m a collector of the props. You know, I have an original doubloon, and fans have made replicas that I have of the various copper bones and all this stuff. I’ve seen the movie a billion times. I mean, honestly, it’s the movie that… It’s the reason I’m a writer. I know that when Peter Jackson made King Kong, that was his movie as a kid, and this is mine. So if I’m doing a show about the ‘80s, of course I’m going to pay tribute to it. And there’s a character that’s me, and since it was such a big part of my life growing up…

My siblings just tortured me about it being the dumbest movie ever, ‘cause they were teenagers. They didn’t get it, so they always made fun of me for watching it and called the movie stupid to torture me. So that’s how the episode began. And, you know, I even did something on my last show, Breaking In, which was that Goonies 2 was coming out, and they had a mission to protect the movie. So it’s always something. I pitched the musical to Richard Donner. I went in initially to pitch him Goonies 2, which he quickly said he wasn’t that into. [Laughs.] So I flipped over to the musical. So it’s, like, my dream job. I keep revisiting it in different ways. It’s my thing. My jam.

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Crown Royal YHNH program kicks off this weekend!

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Bullz-Eye participated in the Capture the Crown fun-filled weekend at the Crown Royal Brickyard 400 last year, and what
made that experience so special was honoring a true hero and their family. And now, you get a chance to nominate this year’s hero, which the race will be named after in 2014.

As the cars roll into Phoenix this weekend at the NASCAR Sprint Cup Series Race, the search for the namesake of the 2014 Brickyard 400 will officially launch, with the help of Packages From Home. The local non-profit organization, dedicated to sending care packages to active-duty troops stationed overseas, has teamed up with Crown Royal to kick off the brand’s “Your Hero’s Name Here” program, which honors a deserving American hero by re-naming the July NASCAR race at Indianapolis Motor Speedway in his or her honor.

Packages From Home and Crown Royal will treat a group of local heroes from Luke Air Force Base to a VIP experience at this weekend’s NASCAR race. In addition to sending 20 military members to the race, two individuals are being recognized as the inaugural program nominees and will have the chance to have the legendary Indianapolis race named in their honor.

Consumers 21+ can visit CrownRoyalHeroes.com to nominate their own heroes for a chance to win naming rights to the race. Nominations will be accepted through April 13th, with finalists being announced at the end of April.

  

The Light from the TV Shows: A Chat with Pam Grier (TV One’s ‘Unsung Hollywood’)

Fans of TV One’s documentary program Unsung, which shines the spotlight on performers whose mainstream profiles aren’t as substantial as they perhaps out to be, will be pleased to learn that the network is branching out with the series, expanding its coverage beyond the world of music and into the field of acting. Tonight marks the premiere episode of Unsung Hollywood, which kicks off with a look at the life and career of Pam Grier, and Bullz-Eye was fortunate enough to be able to sit down with Grier and discuss the episode and how it came about while also chatting a bit about her career…but without giving away too much about the program, of course.

Pam Grier as Kit Photo: Max Vadukal/Showtime Photo ID: LW3_21D-05

Bullz-Eye: How did you find your way to Unsung Hollywood? Did they pitch you on the idea?

Pam Grier: I had turned them down several times, because I wasn’t interested, but then I saw one of their episodes. My mom was so enthralled by one of the shows they had done on musicians – they did an excellent job – and she said, “I didn’t know that!” And, of course, no one knows what inspired the music and the tenacity of people to get their music played and all that except for the musicians. So we talked, and they said what they were going to do, and I said, “Okay, but you know it’s very difficult to get photographs.” Because as I learned from doing my book (Foxy: My Life in Three Acts), you have to have the rights if someone owns the photographs, and if someone else is in it, you have to get the rights from those people.

I said, “I don’t know if I can do that, because you’re going to get maybe five pictures, because a lot of people do not want to participate.” So I said, “I don’t want to marginalize it, but I can only give you so much, and I don’t know when I can do it.” But they kind of gave me an outline, and I said, “Oh, I think we can do this…so I just have to find the time!” And I did. And I think they did an excellent job.

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