A unique auto and design-related story just crossed our desk, and we wanted to share it with our Bullz-Eye readers. In a collaboration with CoverCar, a unit of Italy-based Confezioni Andrea S.r.l., Chevrolet, Cadillac and GMC recently collaborated to create handmade, custom-fit fabric covers to replace the plastic wrap common to vehicle shipping. Already stylish cars and trucks like the Corvette Stingray, ELR electrified luxury coupe, the new Silverado and Sierra HD pickup trucks leave assembly plants in handmade covers that fit like the finest tailored suits. Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make a high-quality fashion statement.
The custom and handmade process behind the “suit” for your vehicle is interesting, and the Italian dude in the video is pumped about these tailor-made covers. The first GM application was for export of the 2013 Chevrolet Volt and Opel Ampera, followed by the 2014 Corvette Stingray, which ships each copy of the 2014 North American Car of the Year in one of the covers regardless of its final destination. Some Corvette owners keep the single-use covers as souvenirs.
Estimates are that approximately 100,000 vehicles will use the custom-fit car covers. In addition to using the covers on Corvettes and ELRs for domestic delivery, the export-bound full-size pickups and utilities, the Chevrolet Malibu and Volt and Opel Ampera extended-range electric vehicles. The wardrobe of custom-fitted vehicle covers will also be an option for GM facilities to use around the world over time.