Lincoln brings back the Continental

Lincoln is bringing back the iconic Continental name for its new flagship sedan for the 2017 model year. The full-size, luxury sedan will be available in the fall of 2017 in the US and China.

Lincoln’s new signature grille grabs your attention immediately as the most distinctive feature of the new Continental. It will be interesting to see how this new grille starts to impact the design of other models in the Lincoln line-up, as it’s such a departure from the more modern and stylized grille currently dominating Lincoln designs. This new grille offers a more classic and traditional look. It’s elegant and appropriate for a luxury line, and it may be representative of the design direction Lincoln needs to follow to reclaim its traditional place among the top luxury brands in the US. I’ve heard some feedback that the new look is too similar to other luxury brands like Bentley, and while that may be a fair criticism, the new front end certainly looks good on this new vehicle.

“The Continental name has long been associated with the ultimate in Lincoln beauty and luxury,” said Kumar Galhotra, president of Lincoln. “With the all-new model, we are focusing on creating more human, personally tailored experiences for our clients – providing what we call quiet luxury.”

Lincoln is stressing all of the luxury and comfort offered by the new Continental, but I’m most interested in the all-new Lincoln-exclusive 3.0-liter V6 engine with twin turbochargers that produces a projected 400 horsepower and 400 lb.-ft. of torque. We can see from the photos that the new design is worthy of the Continental name, so I’m anxious to drive the vehicle and see of the entire experience lives up to that standard as well.

  

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