Bullz-Eye cowboys up at the Old Spice Dude Ranch
Posted by Sujeet Patel (09/19/2016 @ 10:38 am)
Our friends at Old Spice decided that the best way for us to experience Desperado, the latest scent within the Old Spice Red Zone Collection, would be to fully immerse us in the cowboy lifestyle at a dude ranch in Colorado!
Pretty crazy, right? Especially for a city slicker like myself who has never ridden horses, gone trap shooting, thrown a hatchet or done any of the other manly activities that they had in store for us. But life is all about new adventures (YOLO!), so I packed my bags and headed out West.
Our home for the week was the C Lazy U Ranch, an authentic dude ranch located about two hours outside of Denver that has been serving guests since 1919. Pulling up to the ranch, I was blown away by the endless green meadows, blue skies and the crisp Colorado air. This was going to be a memorable experience!
After getting settled in our rooms (and washing off the grime after traveling all day with a full assortment of Desperado products), we met up for the #SmellEm Hat Swap, where each of us got to pick out a cowboy hat of our very own. Once we were properly cowboy’d up, we headed off to dinner, followed by a trick rope performance from the legendary “Desperado Kid,” which was incredibly cool. We even got to try roping for ourselves, which is way harder than it looks.
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#SmellEm If You Got ‘Em! All-access at the 2016 ESPYS and after-party
Posted by Paul Eide (07/15/2016 @ 4:10 pm)
I asked Cam Newton to teach me how to dab and this was his response.
In the first 15 minutes at the official after-party of the 2016 ESPYS, I shook Richard Sherman’s hand, met former Lakers’ player/coach Byron Scott and told him he got a raw deal after his recent firing, and got a selfie with former Detroit Pistons “bad boy” John Salley. The Spider’s body was made for selfies:
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New stars shine at 2016 Gatorade Athlete of the Year Awards
Posted by Gerardo Orlando (07/13/2016 @ 11:37 am)
Jayson Tatum and Sydney McLaughlin took home the hardware last night as they were named Gatorade Male and Female Athletes of the Year for 2016. We were on hand at the L.A. Hotel in downtown Los Angeles for the festivities hosted by ESPN’s Sage Steele. This prestigious award for high school athletes has been an annual tradition since 1985 (when it was know as the Player of the Year Awards), and this was our fifth year covering this fun event. The event was attended by sports stars including Cam Newton, Karl-Anthony Towns, Todd Gurley, April Ross, Abby Wambach, Landon Donovan and Matthew Stafford.
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Posted in: On Location, Sports
Tags: Abby Wambach, April Ross, Cam Newton, Gatorade, Gatorade High School Athlete of the Year, Jayson Tatum, Karl-Anthony Towns, Landon Donovan, Matthew Stafford, Sage Steele, Todd Gurley
Of Tough Mudders and Cincinnati Chili: An Old Spice #Smellegendary Expedition
Posted by Paul Eide (06/16/2016 @ 3:53 pm)
When the guy on the tiny Delta plane that I was sharing a seat with told me about “Cincinnati chili,” all I could think about was the notorious “Cleveland Steamer.”
I mean, how was I to know any different?
Everything I knew about Cincinnati had been mainlined into my body via two sources: “WKRP in Cincinnati” and my favorite NFL head coach of all-time, former Bengals boss Sam Wyche. And this guy looked nothing like Johnny Fever. Or Wyche.
The man’s hands were strong – too strong. And when the flight attendant stopped in our row and examined a lanyard around his neck, he nodded at her — a slow, pronounced nod that was accompanied by the universal “shhhhh” hand signal of an index finger placed tenderly over his lips while making intense eye contact with the stewardess — it became clear he was some kind of TSA officer.
Needless to say, I crossed my legs and looked the other way. But all this guy wanted to talk about was chili.
“Yeah, so you can have a two-way Cincinnati chili, a three-way, heck, even a four-way.”
Old Spice is known for weirdness, and on the tarmac in Detroit en route to the “Queen City,” the weirdness was already cranked up to one billion percent. Old Spice actually came into existence due to a four-way of sorts.
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Behind the scenes at the 100th Indy 500: Day Four
Posted by Paul Eide (05/30/2016 @ 3:40 pm)
The culmination of our trip to the Indy 500 for the IndyCar Mobile app by Verizon was the running of the 100th race in history. Each day got us all the #InsideIndy access we could handle and Day Four did not disappoint.
400,000 of our closest friends attended the track on raceday, which featured a daylong EDM festival headlined by Skrillex on the Indianapolis Motor Speedway infield while the race was going on. Delve into the madness of Day Four below.
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