On location at Bud Light #HouseOfWhatever for Super Bowl XLIX

house-of-whatever-bud-light

Here’s the scoop: For Super Bowl weekend, Bud Light took over the beautiful Hotel Palomar in downtown Phoenix, and directly across the street in a previously vacant lot, Bud Light paved over and built the House of Whatever. You’ve seen the commercial, but what was it like?

Day One

The highlight of day one was something “off menu” from the Bud Light festivities.

While getting hassled by overly aggressive security guards at the entrance as we attempted to enter the House, a familiar voice chimed in from behind us. “Excuse me, fellas.” We turned around and it was none other than NFL Hall of Famer Warren Sapp. Little did we know, the next 48 hours were essentially the requiem of Sapp’s media career, as he was busted for assaulting two prostitutes at the very same hotel two days later. RIP, Warren.

The first-ever Bud Light House of Whatever got the party started with unique “Up For Whatever” experiences, an unpredictable party and epic concerts. Inside the House, DJs spun from the top of a beached yacht, food trucks lined the interior, and a massive social media tree served as the epicenter of a kinetic forest. Bullz-Eye was on location to partake in whatever. 

Here is what it was like when the House was thrown open:

Friday’s activities included:

– An unexpected delivery from Buffalo Bills head coach Rex Ryan, who gave partygoers a pep talk and arrived with plenty of Pizza Hut pizza.
– A variety of spontaneous activities, including Super Fry, where guests could have anything edible deep-fried for them by people dressed as super heroes; Brew U, which offered a ten-minute crash course on beer-making with Bud Light brewmasters; and the ultimate Pac-Man black-light arcade.
– Guests putting on animal masks as part of a party boat-themed concert with epic performances by Kongos and Nicki Minaj.

The best thing about the House of Whatever on night one, besides endless Bud Light, Warren Sapp’s inevitable demise, and meeting Riley from the Bud Light Pac Man Super Bowl commercial, were the bottomless quesadillas.

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A chat with Nelly at Super Bowl XLIX for Bud Light’s #HouseOfWhatever

nelly-interview-super-bowl-paul-eide

We spoke to Nelly at Bud Light’s House of Whatever in Phoenix, Arizona about his career, the (endless) rise of Taylor Swift, and how he does his best work on the toilet, while some light jazz played in the background.

Here are a few highlights.

On “Country Grammar” and the line, “Get a room in Trump Tower just to hit for three hours/kick the bitch up out the room ’cause she used the word ‘Ours'”:

“It came from real life. It was cool. But you’re talking about lines that were said in 2002. I was a young, thriving Nelly. Hopefully, when you get in this game, you build your own type of fan base and actually have fans that appreciate what you do and grow with you. It’s funny, because it’s a double-edged sword. You hear so many people say, ‘I wish you would do another album like Country Grammar.’ And I say, ‘You were in school when Country Grammar came out, right. You can’t get that feeling back. The reason Country Grammar meant something to you is because you were in school at that time. It was the buddies that were around you, the moment for you. It was your theme music to what you were going through in that life.’ You can’t make that. You don’t think Michael would love to make another Thriller? You think he wasn’t tryin‘? You can’t, because it was that moment. It was music that was unheard at that time. And you can never get all of those elements back again.”

On making new music:

“I don’t chase [past success]; I just make music. Music is creativity, it’s a career. You up, you down, you up, you down… You can’t have a career without an up and down. Nobody is consistently up. Well, probably Taylor Swift. Taylor Swift is probably the only one I see that is like, ‘Yo, she’s just gonna keep going (up), huh? Just gonna keep fuckin’ goin’.”

On when he’s the most creative:

“Songs pop up at the weirdest moments. You can be in a hotel, sittin’ in a room, being in a club, bein’ on the shitter. That’s my office. I can think, I’ve got the phone on the wall, set the laptop up on the dirty clothes hamper; I feel my freest.”

On what motivates him:

“I don’t do that anymore. When people are like, ‘Yo, what do you want to do?’ It’s not about that no more for me. Succeeding is not what drives you. I think what drives you is knowing where you don’t want to be – I know where I don’t want to be. That’s the motivation to keep going. Because as long as I keep going, I’m not gonna be there. Because to say what I want to do, I’ve accomplished so much and I’m steady going, I just don’t know, I just keep it movin’. But I know one thing that never changes; It’s where you don’t wanna be.”

On what makes Nelly, “Nelly”:

“It was everything. When you get counted out so many times, you look for a sense of, ‘Where am I going to channel and put this energy that I have to succeed?’ Some kids take it and take it the wrong way. Some kids work hard, they study, they go to school, they graduate and become something. Some kids do it through sports. But again, being a product of who you are, it can be a fuel. Sometimes, too much fuel can blow you up. But majority of that time, if you take that fuel and use it right, you can go to the moon.”

“You’re not content. If you’re content, you’ve already started the giving up process. This is a game of creativity, being competitive, it’s a ‘dog eat’ and I love it.”

  

Get some Samuel Adams Cold Snap for the Super Bowl

Samuel Adams Cold Snap

Cold Snap is the latest beer creation from Samuel Adams we tried, and the name pretty much says it all. It’s an unfiltered White Ale with a smooth wheat taste brightened up with some spring spices. There’s a subtle hint of sweet orange peel and plum along with a hint of pepper. It’s a very smooth and very refreshing drink that should go well with any Super Bowl spread this weekend.

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Will Gronk rule on Sunday?

One of the dumbest things I’ve heard in sports was said several years ago. The New England Patriots were rolling to another inevitable Super Bowl appearance as Tom Brady was carving up defenses. Then Rob Gronkowski got hurt, and people naturally wondered what impact that would have on the Patriots offense. I was stunned at the time when many so-called experts said the Patriots could easily overcome that loss and continue to dominate. Of course the opposite happened and the Patriots were on their couches for the Super Bowl.

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Players to watch in Super Bowl

There are tons of storylines in this years Super Bowl matchup between the New England Patriots and the Seattle Seahawks, and some of them actually involve players as opposed to air pressure in footballs. Plenty of attention will be on the quarterbacks of course, but there’s so much more to this game beyond Tom Brady versus Russell Wilson.

As you can see in the video above, the Richard Sherman versus Darrelle Revis debate has been out there for a while, and now their teams are matched up for the title. Sherman has been the most vocal, as he’s parlaying his obnoxious personality into endorsement gold. Sherman loves to brag and run his mouth, but he’s also an excellent player on a defense that is looking to go down in history like the No Name Defense and the Steel Curtain as defenses that could win back-to-back Super Bowls.

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