UGG Australia launches first-ever mobile pop-up

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On Friday, January 31st and Saturday, February 1st, UGG Australia will launch its first mobile pop-up shop in New York City in front of Penn Station.

Dubbed the UGG Warming Truck, the igloo-themed truck will have a giant pair of UGG earmuffs attached to the top of the vehicle. UGG will be handing out free hot chocolate to passersby and also selling UGG Australia’s coveted cold weather accessories (hats, scarves, mittens, gloves) for men, women and kids to keep everyone warm during the lead up to the Big Game. The UGG Warming Truck will be located in front of Penn Station (7th Avenue between West 30th and 32nd Streets) on Friday, January 31st from 8am to 5pm and Saturday, February 1st from 9am to 6pm.

Along with the UGG Warming Truck, the four UGG Australia stores around New York City will run individual in-store contests for consumers to win a pair of tickets to the Big Game on February 2nd. Consumers can enter to win by visiting an UGG Australia store during business hours to fill out a contest entry (one entry per person, winner must be 18 or older, no purchase necessary) from January 23rd to January 31st. Four winners for the four pairs of tickets will be randomly selected from the valid entries and will be notified on Saturday, February 1st by 9am ET to claim their tickets. Official rules can be found here.

  

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Terry Bradshaw talks Pepsi Halftime, the Super Bowl and the “Immaculate Reception”

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40 years ago this month, fifth-year NFL quarterback Terry Bradshaw came of age. The former #1 overall draft pick in 1970 had struggled in his first five regular seasons, averaging just 1,504 passing yards per season, while throwing 48 touchdowns and 81 interceptions.

But in the 1974 playoffs, something clicked. In wins over the Buffalo Bills, the Oakland Raiders, and finally, in the Super Bowl IX against the Minnesota Vikings, Bradshaw played the best football of his career, steadying himself long enough to let a powerful running game and legendary “Steel Curtain” defense dictate the tempo of games and slowly bleed out opponents.

In 1975, Bradshaw set a career high in passing yards, posted a 2-to-1 touchdown to interception ratio, was named to the Pro Bowl and guided the Steelers to a victory in Super Bowl X. Over the next four years, the Steelers won two more Super Bowls (XIII and XIV) because of Bradshaw and a ferocious defense, not in spite of him.

The evolution of Bradshaw as a quarterback can be neatly surmised via a casual glance at his statistics in each of the four Super Bowls which he participated in and won. From throwing just 14 passes for 96 yards and one touchdown in his first Super Bowl, to throwing 21 for 309 and two touchdowns and winning the MVP Award in his fourth, Bradshaw rebuilt himself and completely changed the trajectory of his career.

After a brutal first five years as a professional quarterback, Bradshaw was named NFL MVP in 1978 and was the first quarterback to win three, and then four Super Bowls, collecting two Super Bowl MVP awards in the process on his way to Canton, Ohio and a spot in the NFL Hall of Fame.

We spoke to Terry about his progression as a quarterback, the Super Bowl and the Steelers dynasty of the 1970s.

Read the rest of this entry »

  

Gearing up for the Super Bowl matchup

Now that all of the drama about the weather is subsiding a bit, the betting frenzy around the Super Bowl can focus more on the teams and the game. The video above gives some perspective on how Las Vegas handles the biggest betting event of the year and how professional betters deal with the game. The key is grinding it out over time.

THis of course has nothing to do with how casual betters will approach the game, where it’s much more about fun. Of course there are plenty of serious and smart sports betters on this game, and many of them will be reaserching everything about the matchups and checking out Top Betting Reviews on where to handle their action. They probably won’t mess around with the crazy prop bets.

As for the game, this matchup offers plenty for betters to ponder. With the weather looking mild, it appears that Seattle will have to rely on their own abilities to stop Peyton Manning and Denver’s high octane offense. But we’ve seen that happen in Super Bowls before, with high scoring passing teams like Tom Brady’s Patriots and Jim Kelly’s Bills. The Patriots were pummeled with a real pass rush. The Bills seemed to be addicted to the pass and wouldn’t let their running game get going.

This time we have Seattle’s excellent secondary which seems to smother wide receivers. The key is whether they can do this to the Broncos. The problem is that Peyton Manning understands how to exploit what a defense is doing, and here he has two weeks to prepare.

Of course, we also have the Seattle offense to consider. Can they run on the Broncos? If not, can Russell Wilson win this game for them? Wilson is the wild car here. He’s not nearly as good as some analysts suggest, but he’s capable of making a big play with his legs and his arm.

Still, while a close game is probably in the cards, it will be interesting to see how Seattle responds if Denver jumps to a quick lead.

  

What’s a Doberhuahua?

Check out this funny commercial from Audi that you’ll be seeing during the Big Game on the importance of not compromising.

  

Big Game Training: Rob’s Mental Workout

After a funny buildup with comedian Rob Riggle we now know the meaning of #nearlydouble. If you didn’t catch Ford’s epic spot featuring John Franco during the big game you can view it here:

  

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