Famke Janssen made both her film and television debuts in 1992, but it wasn’t until a few years later, when she became a Bond girl by the unforgettable name of Xenia Onatopp in “GoldenEye,” that everything started to come up roses for her. In the intervening years, Janssen has made multiple films, most notably starring as Jean Gray in the “X-Men” franchise, but 2013 marks her inaugural foray into a full-time TV series gig…and by “TV series,” what I really mean is a Netflix series. “Hemlock Grove,” produced by Eli Roth, kicks off its first season on Friday, April 19, but Bullz-Eye was fortunate enough to chat with Janssen way back in January, at the Television Critics Association press tour, about her new series as well as a few of her past films.

Bullz-Eye: “Hemlock Grove” marks the first time you’ve ever taken on a series-regular role for television. Did you have any trepidation about taking that kind of a plunge for a show that’s being delivered to viewers in a non-traditional manner, or was that part of what drew you to it?

Famke Janssen: Trepidation about that element? No. Doing a series, period? Yes. [Laughs.] But to me, I think the fact that it was for Netflix and not your traditional network or cable show was one of the deciding factors—or certainly an added bonus, anyway—because it felt like we were kind of in the wild west, with new territory to explore. It wasn’t this whole weight of a specific way of working that we had to carry through in some way. So with that, I was hoping that there would be less control coming from above, and not so much like a big studio standing there with a whip, making you feel like you’re more of a puppet than anything else. Also, the whole 13-episode part was attractive as well, because I’m designed my life in such a way now that I’m trying to go back and forth between writing and directing and acting, and signing up for something that would’ve taken an entire year, as a network show would’ve…I hadn’t considered that at all, just because I don’t have the time for it. I don’t want to tie myself down. So in that regard, it was a perfect set-up, because I can make money and then I can pursue my passion of writing and directing in my free time.

BE: So what can you tell us about Olivia Godfrey without divulging anything too spoiler-y?

FJ: Olivia’s still mysterious even to me, and I’ve lived with her now for 13 hours onscreen, not to mention many more hours shooting the series, of course. She’s married into this Godfrey family, a family with a lot of money, but she comes from a lot of money as well…or she seems to, anyway. But whether she does come from a lot of money or where she really comes from or what her deal really is, nobody really knows, and maybe nobody will ever find out. [Laughs.] She’s highly manipulative. She loves her children, but she’s also somebody who just has an agenda most of the time. And she’s in love with her husband’s brother, and…there are all sorts of integral relationships with bizarre things going on within this small town as well as with these family members. [Shrugs.] It feels like “Twin Peaks” to me. That’s what it felt like. That’s the reason why I really liked it: because it is, in a good way, nonsensical. It’s not linear. You’re not gonna…not everything is going to be explained. There are going to be a lot of mysteries surrounding it all. Nothing is going to be wrapped up with a neat bow.

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Netflix responded quickly to the backlash surrounding their recent announcement to split their traditional DVD subscription business from their streaming business by reversing their previous decision. The announcement to create “Quickster” as a new service that would handle DVD subscriptions going forward was a PR disaster for Netflix, partly because it was handled poorly and seemed to come out of nowhere. Customers were blindsided, and this followed very unpopular price increases.

Here’s the email that Netflix sent out to subscribers:

Dear ____________,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team

Many analysts and tech experts actually liked the move, since the streaming and DVD businesses are so different. Yet the stock has lost more than half of its value since July of this year.

While the whole episode, including today’s reversal, seems like a case of bad management decisions, it also highlights the difficulty companies are facing with the constantly changing landscape surrounding content delivery. With new tablets, smart phones and consoles, consumer behavior evolves rapidly, and business models can see significant success followed by the threat of obsolescence. Netflix helped put the final nail in the video store business, and now streaming is shaking up the DVD by mail model. The brain trust at Netflix can’t seem to stick with a strategy, but it’s hardly surprising given the uncertainty out there.

Meanwhile consumers have tons of options, and the next few years should offer a dizzying number of new options. For many of us, that’s part of the fun.