Product Review: Old Spice Re-Fresh Body Spray


Ever since I saw the first Old Spice “Mom Song” video, I have been praying to my non-denominational Spray God every night, asking (begging) that one of the smell technicians at Old Spice reach out to me for a product review of their new Re-Fresh Body Spray. In the meantime, I used an old bottle of Fiji shower gel to feel like I was part of the movement, to show I was “down,” i.e. the way gang members have to “do dirt” to be accepted into a particular gang or sect. And it paid off.

Old Spice reached out, but just like in gang life, they wanted something from me.  Even though I killed that drifter (needlessly, as it turned out) to peg my “real-a-meter” into the red, what they really needed from me was to recruit more members who cover their members in body spray. After all, 67% of guys who use body spray aren’t using it correctly.

I blame AXE for the cavalier spray techniques that have been developed, because after those ads, you thought the only way to apply body spray was via Spray Cloud. I seriously didn’t think “too much” existed in the body spray vernacular.

If AXE isn’t to blame, perhaps it is the lesser known GED equivalent, Bod and the famous song/tagline conveyed via sex drenched female voice, “Hot bod/I want your bod.” And who could forget that dude’s ripped abdominals? Here, check ’em out:

Oh my Bod, that’s terrible.

Whoever you want to blame, it doesn’t change the fact that an Overspraying Epidemic exists thanks to the lack of proper training regarding spray techniques and men’s body sprays.

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AXE Philips Norelco Shave & Groom Kit


As more guys start paying attention to body grooming, the number of shaving gadgets in our bathrooms is starting to multiply. Now we have Axe and Norelco teaming up for a new product exclusively available at Walmart – the AXE Philips Norelco Shave & Groom Kit.

It’s basically two groomers in one as it has two heads that click on and off. First it has a traditional Norelco shaver that gives you the comfortable and close shaves you’ve come to expect from Norelco. But then that snaps off and you can replace it with skin-friendly bodygroomer head and length comb. This you can use to groom or shave different parts of your body to make the ladies happy.

The shaver is cordless and you can use it as a wet or dry shaver, so it’s very flexible. The only quibble we had is that it doesn’t come with a carrying case, but this offers a ton of value for all the features. We tried it out and it worked perfectly for all our needs.

So check this out as it can be the perfect shaving gadget for your all your needs. Remember, in today’s world grooming everywhere is expected! It also makes a great gift with Father’s Day around the corner.


Axe Launches New Interactive Game and Social Networking Hub

Last night at Manhattan’s Bowlmor Lanes / Greenwich Village Country Club, Axe previewed its new interactive global gaming experience, “AxeMan,” at a special, exclusive event shrouded in secrecy. Guests were taken by pre-paid car service to the venue near Union Square, where we were served complimentary food and drinks such as Axe’s signature drink, the “AxeMan” (basically just a good, strong Manhattan), and uniquely delicious breaded-and-fried mac & cheese bites.

We quickly learned the reason for the event’s top-secret, exclusive guest list: as we were seated with our drinks, all the event’s guests were provided with complimentary iPads on which we were given a tutorial on how to play “AxeMan.” In this case, the “axe” in question is an electric guitar played by a tough-looking bro reminiscent of Jack Black‘s “Brutal Legend” character, Eddie Riggs, but with shorter hair and nicer clothes. The game itself combines “Guitar Hero” with a first-person shooter, such as the classic “GoldenEye 007,” though its game-play is a much less complex horizontal scroll.

The object of the game is to collect curvaceous, scantily clad women (hereinafter referred to as “honeys”) to your “crew” while simultaneously defeating bad guys, just like in real life. The game’s setting is the fictional university “PWN U,” and the bad guys are frat-boys who throw either dodgeballs, beer bottles or free-weights at you as you attempt to gain honeys. You can block these by tapping them as they come toward you, and you kill the bad guys by strumming guitar notes at them from a fretboard at the bottom of the screen. The “boss” at the end of the game’s first level is the school’s mascot, a huge bull that comes to life and charges you, depleting your supply of honeys until you defeat him or die. It sounds pretty stupid, and to be honest it is, but it’s also surprisingly fun and addictive.

In addition to the “AxeMan” game, Axe has also launched “Planet Axe,” a social networking hub containing “AxeMan” and other games, where players can connect to share their high scores and talk trash. “AxeMan” also features a user-generated soundtrack of songs supplied by your own iTunes or other music player, so if you prefer to shoot bad guys to the sound of heavy metal, while your friend would rather pick up honeys to the sound of smooth jazz, everybody still wins. Watch out for the bull at the end, though – music of any kind will not likely sooth that savage beast.


Product Review: AXE SportBlast Shower Gel + Shampoo

The new 2-in-1 AXE product was very similar to my thoughts on marriage. At first, I was repulsed and completely uninterested. “How often do combinations of body wash and shampoo actually pull it off?” I thought. “That’s like the amount of guys who refer to their wife as their ‘best friend’ and actually mean it.”

Usually, 2-in-1 combos are either too gloppy due to being more body wash than shampoo, or too light because they are more shampoo than body wash. Based on past committed relationships with other body wash/shampoo combos, I was initially repulsed, just like I was about marriage.

So I went into the experience with an eye jaundiced by past experience. But if I was going to get through this review objectively, I had to put on my big boy pants and separate my past experiences from a future unknown. Once I did that, I realized that SportBlast wasn’t the problem — it was me.

The gel itself was very thick, so my initial expectation was that when it came time to either rinse it off my body or out of my hair, it was going to leave a nasty residue. Nothing is worse than taking a shower with a new soap product (Zest soap from the 1990s, I’m looking at you) and realizing after the shower is complete and you’ve moved on with your life that there is still some residue on you.

But AXE SportBlast was different. The gel was thick but it didn’t feel like it once I began applying it to my dirty, alcohol-addled body. Just like with the shampoo, the body wash rinsed off with minimal effort. My skin felt clean and there was no leftover residue.

Another thing I appreciated was the smell of the product; it was refreshing and crisp. Not only that, but the gel really felt like it exfoliated and opened up my skin. I really noticed this about an hour after showering; my skin felt open, clear and clean. The shampoo, for as thick as I feared it would be, left my hair feeling noticeably lighter and refreshed.

One more detail for all you frugal dudes; you basically recycle the shampoo from your head and that becomes your body wash, so a bottle of this stuff will last a long time. We all know you’ve been using your shampoo of choice as a body wash as well because you are broke after the divorce, but now, you can buy a product that is made for that, specifically.

While I will never get married again, I would definitely purchase and use AXE SportBlast again. If you’re as hesitant to drink the Kool-Aid regarding 2-in-1 products as I was, this will be a pleasant surprise — unlike that $10,000 invoice from your divorce attorney.

Get more info on the product here:


Anarchy from Axe

Axe has a new graphic novel coming and you can see more about it at their YouTube page. You can actually vote on how the story will develop so check it out.