App of the Week: Curiosity

Developer:
22Cans

Compatible with:
iPhone 3GS or up (optimized for iPhone 5)

iPod touch 3rd gen or up

iPad

Android Devices

Requires:
iOS 4.3

Android 2.3.3

Price:

Free

Available here (for iOS) and here (for android)

Peter Molineaux has made his career off of hyping his titles to impossible degrees. From promising you the ability to play God with all that entails, to his infamous claim in “Fable” that you could plant a seed, and live to watch it grow into a tree, he’s defined by promising lemonade and delivering lemons.

Well, maybe that is a bit harsh as his titles are always interesting, even if they are never quite what you though they would be. He’s without a doubt one of gaming’s most unique minds, and he’s just released an app that might just be his most ambitious title yet. It’s called “Curiosity” and if you haven’t heard of it in your everyday life yet, you can expect that to change soon, as it is slowly taking the mobile gaming market by storm.

“Curiosity” is a game that starts with nothing more than a black cube. Zoom into the cube and you will see that it is comprised of millions of smaller cubes which can be removed with the touch of a finger. The goal couldn’t be more simple, as you are tasked with removing every single one of those cubes on one layer by taping them, in order to do the same on the next layer, earning coins for in game purchases that will let you dig faster.

That’s it. That’s the entire point to the game. Why would anyone want to do this? Well there are two reasons really, as it’s not just you chipping away at the seemingly infinite sized cube but rather thousands all working on a cube on each server, making this a pretty significant multiplayer title. The other is the vague promise that at the center of the cube is a life changing, mind blowing secret, which will only ever be revealed to one person, and that’s whoever removes the last cube first.

The whole “world changing” secret bit reeks of classic Molineaux, and will no doubt be a resounding dud. However, “Curiosity” is slightly different than the typical Molineaux hype job, as instead of promising the journey of a life time, he’s only promising the destination of a lifetime, and leaving the journey to those who wish to discover it.

It’s a key difference that is already paying dividends in the entertainment factor of the app, as the thousands that have played so far have already started creating sayings and photos of all kinds en route to the center of the cube. The sheer size of the structure makes it easy for a large number of hidden images and messages to be found, as every angle usually yields some new surprise, even if it is just a dirty word or two. Of course, they already go along with the hidden visuals the developers have put into each layer.

Much more than the contents of the cube then, it is the community aspect that drives what is better described as a global social experiment than a game. Since the only real gameplay consists of removing a seemingly infinite amount of blocks one at a time (even if there are coin and combo incentives), the real joy comes in gaining a new layer, and exploring what players have done with the layer you are on. Every would-be-monotonous step is now instead one step closer and filled with wonder, and of course pure curiosity.

“Curiousity” is also very controversial, as many are saying it is a joke to call it a game, and consider it to be more of an elaborate prank than a form of entertainment. There’s also the issue of how many people are trying to join at once causing massive server issues, and preventing many from joining at will.

Faults aside though, “Curiosity” may represent a small step toward the future of mobile gaming, as it brings the whole world together for one common goal and lets the define how they get there. Whether you are in it for the hunt for the center, or just want to see what creative works others before you have done, I recommend trying “Curiosity” out while it’s busy setting the world on fire as it is, if nothing else, a memorable experience that may turn into something much more.

We don’t know when “Curiosity” will end, what will come of it, are what stories will be crafted along the way. For whatever the answers to those questions eventually be, it’s important to get onboard with “Curiosity” sooner than later if you want to find out, which is all the more reason for it  to be my app of the week.

  

You can follow us on Twitter and Facebook for content updates. Also, sign up for our email list for weekly updates and check us out on Google+ as well.