In the first 15 minutes at the official after-party of the 2016 ESPYS, I shook Richard Sherman’s hand, met former Lakers’ player/coach Byron Scott and told him he got a raw deal after his recent firing, and got a selfie with former Detroit Pistons “bad boy” John Salley. The Spider’s body was made for selfies:
When the guy on the tiny Delta plane that I was sharing a seat with told me about “Cincinnati chili,” all I could think about was the notorious “Cleveland Steamer.”
I mean, how was I to know any different?
Everything I knew about Cincinnati had been mainlined into my body via two sources: “WKRP in Cincinnati” and my favorite NFL head coach of all-time, former Bengals boss Sam Wyche. And this guy looked nothing like Johnny Fever. Or Wyche.
The man’s hands were strong – too strong. And when the flight attendant stopped in our row and examined a lanyard around his neck, he nodded at her — a slow, pronounced nod that was accompanied by the universal “shhhhh” hand signal of an index finger placed tenderly over his lips while making intense eye contact with the stewardess — it became clear he was some kind of TSA officer.
Needless to say, I crossed my legs and looked the other way. But all this guy wanted to talk about was chili.
“Yeah, so you can have a two-way Cincinnati chili, a three-way, heck, even a four-way.”
Old Spice is known for weirdness, and on the tarmac in Detroit en route to the “Queen City,” the weirdness was already cranked up to one billion percent. Old Spice actually came into existence due to a four-way of sorts.
Old Spice Guy Isaiah Mustafa is more than a pretty face with a a tightly toned torso and a voice like butter. At one point, he was a actually a real dude, just like you.
After running track in high school, Mustafa decided to try football and ultimately walked-on at Arizona State University as a wide receiver. He played in the 1997 Rose Bowl and caught passes from quarterback Jake “The Snake” Plummer.
Post graduation in 1997, Mustafa played on the practice squads for the Tennessee Oilers, Oakland Raiders, Cleveland Browns, Seattle Seahawks and even played a season in NFL Europe for the Barcelona Dragons.
After football and prior to landing the “Old Spice Guy” gig, Mustafa owned and operated a restaurant in L.A., won $47,000 on game show The Weakest Link and landed acting roles for shows on NBC, ABC, USA Network and The CW.
We spoke to Isaiah just prior to the kickoff of Old Spice’s year-long partnership with Tough Mudder at Glen Helen Raceway in San Bernardino, where he and thousands of athletes took on a grueling 10-plus mile obstacle course.
We’ve partnered with Old Spice to give you a chance to win your own Hardest Working toolkit, featuring a collection of scents so powerful, so masculine, we almost didn’t want to share it with you!
Inside the box, you’ll find the entire lineup of Hardest Working Collection products (including Odor Blocker and Sweat Defense anti-perspirants, plus Dirt Destroyer body wash) to put you through the paces as you lead your legendary existence. Dig a bit deeper and you’ll also find:
• FREE entry into a 2016 Tough Mudder event to challenge the performance of the Hardest Working Collection
• An Old Spice T-shirt fit for Legendary Men
• A gift from Tough Mudder partner Merrell to keep more than your armpits dry
• An autographed photo from the product king himself, Bob Giovanni (as seen on Old Spice’s popular digital infomercials)
• Recognition of your Legendary status with a customizable trophy, as commemorated by Old Spice
Nobody beats Old Spice when it comes to weirdness, or the most powerful anti-perspirants and body washes in the world.
You loved “Mom Song.” You loved that time we interviewed Terry Crews and Isaiah Mustafa about picking up hot babes. You begged for more after Dikembe Mutombo told us how he teamed up with Old Spice to defend us from a deadly Mayan prophecy. And look – we’re still alive.
For as cool as all that was, Old Spice is back with Bob Giovanni, the self proclaimed “King of Products.” The patron saint of the new Old Spice Hardest Working Collection wants you to #smellegendary. Give this video a sniff: