Hat hair puts a dent in your style, and Old Spice wants to help


National Hat Day is this Sunday, and Old Spice has teamed up with celebrity groomer Benjamin Thigpen to get you more “sexy time” with the ladies in spite of your affinity for hats.

As the manliest grooming brand on the planet, Old Spice is excited to introduce the latest addition to its Hair Care and Styling product line. Old Spice Swagger Gel gives guys high hold and moderate shine for hair that doesn’t try too hard.

Thigpen has worked with the heads of Marc Jacobs, Bruce Willis, Nate Berkus, Francisco Costa, Nick Swisher, Josh Duhamel and Tony Hale, so he can definitely help you with that crusty piece of lettuce atop your dome piece.

“As a grooming expert, I’m so excited to team up with Old Spice to help introduce new Swagger Gel that’s designed for guys looking for high hold and a moderate shine. Let’s face it, guys want hair that looks like it’s not trying too hard, and Old Spice Swagger Gel does just that. Simply rub a nickel size amount on your fingertips and work into your hair for that ultimate rockstar look,” Thigpen said.

More and more guys are wearing hats – particularly during winter – and these tips are relevant for any time of the year, especially if they’re looking for easy ways to combat dreaded “hat hair.”

How to Combat Hat Hair: Tips from Old Spice and Celebrity Groomer Benjamin Thigpen:

Start with Old Spice Swagger Gel: Simply apply a small amount to your fingertips and rub together before applying to the hat line.

Keep It Dry: Make sure your hair is completely dry and styled before wearing the hat. Otherwise, your hair will flatten and take the hat’s shape when wet.

Hat Indentation Quick Fix: Use your fingertips to press and start rubbing the hat line out. Think of your fingertips as an eraser!

Water Works: In a pinch and without product? Wet your hands with water and flick the excess off. Start with a small amount because you can’t unwet your hair. Remember, it’s just a quick touch up!

Hats Off to Hats: Many guys wear hats on a daily basis, and hats can also be cleverly used as a styling tool. They work great to bring down hair volume or to help keep swagger-styled hair in place from home to your destination.

As the authentic grooming brand of mansmanship, Old Spice has been helping guys navigate the seas of manhood for nearly 80 years. The Old Spice lineup of shampoos, conditioners and styling products are designed to give guys the hair and confidence they need to succeed. Guys who use Old Spice hair products just seem to do better in life.

Old Spice Shampoos and 2-in-1 Shampoo and Conditioners (SRP: $3.99-4.99, 12 oz. bottle) can be found nationwide in retailer hair care aisles.


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