For as cool as all that was, Old Spice is back with Bob Giovanni, the self proclaimed “King of Products.” The patron saint of the new Old Spice Hardest Working Collection wants you to #smellegendary. Give this video a sniff:
This week, for the first time ever, Old Spice Guys Terry Crews and Isaiah Mustafa joined forces at the Redbury Hotel in Hollywood to celebrate their popular “Make A Smellmitment” campaign and the upcoming grand finale commercial, which debuts on Tuesday, Nov. 24 at 6 p.m. ET on ESPN “SportsCenter.”
We spoke to Terry and Isaiah about getting over fears of smellmitment, picking up hot babes and their journey to Old Spice pitchmen.
Bullz-Eye: Terry and Isaiah, I feel like I am in an Old Spice sandwich!
Isaiah Mustafa: Is that good or bad?
BE: We’ll see! So far, so good though. Are you guys sitting there with your shirts off right now? Because every time I see you on TV, you are both shirtless.
Isaiah: No, not this time.
Terry Crews: I am completely shirtless underneath my clothes right now!
BE: Guys, I have a confession for you – I’ve always been a little bit afraid of ‘Smellmitment.’ I can barely even say the word. Why should I re-evaluate my stance courtesy of Old Spice at this point in my life? I’ve been burned in the past.
Isaiah: Listen, you don’t want to do the same thing forever – you want to change it up every now and then. Right now, you have three different scents to choose from. It’s actually more than that, but right now we’re pushing these three. You know what you need to do? Go buy each one and switch it up. One week you do Bearglove, one week you do Timber, and the next week try Swagger and see what happens.
Terry: You have to examine the repercussions when you change it up. If good things happen, you made the right move.
Isaiah: You’re only as good as your last mistake, know what I mean? Make a smellmitment, man!
BE: I need some insight on how to score with hot babes. I know Old Spice is a key ingredient in that mixture, but from the vantage point of a couple of studs like you guys, what’s the number one thing I have to do?
Isaiah: Tell the truth.
Terry: I like to take a different approach. A lot of times, those other guys will tell you their scent will get you a bunch of girls and I ain’t gonna lie to you – if you’re not a good man, and you’re not a good person, you’re not gonna get anybody.
What you need to do is work on yourself. To be the best “you” that you can be. There is only one you. And that will attract the right woman to you. It’s not about tricking women into sleeping with me or being with me and all this stuff. It’s about being a good man, respecting women, respecting the people that are around you and treating everyone with respect. That’s the Old Spice way. That’s the difference that we do. And that comes through in the advertising. It’s an amazing company to work with.
BE: What was the journey for each of you guys to end up working for Old Spice?
Isaiah: For me, I just went to an audition. I got an email, went to the audition, and then sat back and hoped I got the job. And when it happened, I was just hoping the commercial would run a full cycle of 22 weeks. And six years later, here I am!
Terry: I remember watching “The Man Your Man Could Smell Like” and I thought it was the best commercial ever made. That’s not even hyperbole, that’s the truth. Then, I was in the middle of something and got a call about doing an Old Spice commercial. And I was like, ‘YES, those are great, I saw that!’ And they said, they were looking for a ‘Terry Crews type.’ Because they were scared to ask me, because it was so weird.
2013 was great for DeMarco Murray. After an injury-riddled second NFL season in 2012, Murray broke out with 1,471 yards from scrimmage, 10 touchdowns and was named to the Pro Bowl, where he scored the game-winning touchdown.
Thanks to a partnership with Old Spice’s new “Mandroid” robot, Murray is entering 2014 brimming with “Smelf-Confidence.”
We asked DeMarco about Old Spice, “RoboCop,” his career thus far and the upcoming Cowboys 2014 season.
Are you hanging out with the new Old Spice robot as we speak?
“No, but I wish I was; he’s my robotic friend. Later on, I get to hang out and have dinner with him. He’s still sleeping from last night.”
Well, according to these new ads, he picks up all the hot babes.
“He does! That’s the guy to be around.”
Speaking of robots, who would win in a fight between him, RoboCop and the Terminator?
“I was given the opportunity to play because a couple of guys got banged up. And I was fortunate to have the game that I had. I never thought in a million years that I’d ever have a day like that. But I knew my time would come, so I made sure I was prepared to make the next step. Once I got the opportunity, I never looked back.”
There’s a war going on that you may not even know about. We hear a lot about world events like missing Malaysian Airlines Flight 370, Syria and the Middle East. But one thing we don’t hear about is the overspraying epidemic that has afflicted over 75% of guys.
The first step is acceptance — realizing that you have an overspraying problem and then taking the necessary steps to move forward.
Mayo, Captain of the Patriots defense, is here to call out your defensive spray audible.
“There’s some rules you have to abide by. First off, it starts with a shower. You have to take a shower with your Old Spice gel. That helps gets the pores open so you can put on the Old Spice Refresh Body Spray. But the thing about Refresh is that you don’t need too much of it.”
Ever since I saw the first Old Spice “Mom Song” video, I have been praying to my non-denominational Spray God every night, asking (begging) that one of the smell technicians at Old Spice reach out to me for a product review of their new Re-Fresh Body Spray. In the meantime, I used an old bottle of Fiji shower gel to feel like I was part of the movement, to show I was “down,” i.e. the way gang members have to “do dirt” to be accepted into a particular gang or sect. And it paid off.
Old Spice reached out, but just like in gang life, they wanted something from me. Even though I killed that drifter (needlessly, as it turned out) to peg my “real-a-meter” into the red, what they really needed from me was to recruit more members who cover their members in body spray. After all, 67% of guys who use body spray aren’t using it correctly.
I blame AXE for the cavalier spray techniques that have been developed, because after those ads, you thought the only way to apply body spray was via Spray Cloud. I seriously didn’t think “too much” existed in the body spray vernacular.
If AXE isn’t to blame, perhaps it is the lesser known GED equivalent, Bod and the famous song/tagline conveyed via sex drenched female voice, “Hot bod/I want your bod.” And who could forget that dude’s ripped abdominals? Here, check ’em out:
Oh my Bod, that’s terrible.
Whoever you want to blame, it doesn’t change the fact that an Overspraying Epidemic exists thanks to the lack of proper training regarding spray techniques and men’s body sprays.