National Hat Day is this Sunday, and Old Spice has teamed up with celebrity groomer Benjamin Thigpen to get you more “sexy time” with the ladies in spite of your affinity for hats.

As the manliest grooming brand on the planet, Old Spice is excited to introduce the latest addition to its Hair Care and Styling product line. Old Spice Swagger Gel gives guys high hold and moderate shine for hair that doesn’t try too hard.

Thigpen has worked with the heads of Marc Jacobs, Bruce Willis, Nate Berkus, Francisco Costa, Nick Swisher, Josh Duhamel and Tony Hale, so he can definitely help you with that crusty piece of lettuce atop your dome piece.

“As a grooming expert, I’m so excited to team up with Old Spice to help introduce new Swagger Gel that’s designed for guys looking for high hold and a moderate shine. Let’s face it, guys want hair that looks like it’s not trying too hard, and Old Spice Swagger Gel does just that. Simply rub a nickel size amount on your fingertips and work into your hair for that ultimate rockstar look,” Thigpen said.

More and more guys are wearing hats – particularly during winter – and these tips are relevant for any time of the year, especially if they’re looking for easy ways to combat dreaded “hat hair.”

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