Car Review: 2014 Nissan Versa Note SV

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The Nissan Versa has been on a sales bonanza, delivering big sales for their company, and with the all-new 2014 Versa Note, things can only get better. The second-generation hatchback went on sale at Nissan’s U.S. dealers in June 2013 and gives notice that in an era of changing consumer needs and expectations, Versa clearly want to be a leader of the entry-level pack. After spending a week driving this hip compact, we also found some pleasant surprises in the Versa.

EXTERIOR

The new sleek exterior of the 2014 Nissan Versa Note SV really elevates this car into new heights regarding design and appeal. The Versa Note’s sculpted modern styling accomplishes things like providing enhanced aerodynamics to help improve fuel economy and make it stand out from the crowd of entry-level competitors. Its dramatic shape and proportions provide an energetic look that reflects the active lives of its target buyers. Attention to aerodynamic detail helps the Versa Note achieve a coefficient of drag of 0.298 (CVT-equipped models) – a nine percent decrease over the 2012 Versa hatchback’s 0.31 Cd. The large front spoiler combines with a “kick up” roof shape and low aero-drag floor structure (including front and rear tire deflectors, rear suspension beam mounted flush with floor and fuel tank deflectors) to direct airflow over, under and around the body.

CVT-equipped Versa Note models include Nissan’s first-ever Active Grille Shutter, which limits the amount of air entering the engine compartment, reducing drag force by 0.01. The Active Grille Shutter is generally closed at speeds above 20 miles per hour. The iconic front grille and large multi-reflector headlights are paired with Note’s “boomerang” rear taillights, which are similar to those found on the Nissan 370Z and Nissan JUKE. The special “vented” taillight design includes special outlets and lip to help guide air away from the body for reduced air turbulence and improved rear lamp visibility in bad weather. Fog lights and heated sideview mirrors are also available. The Versa Note’s dynamic design also takes full advantage of Nissan’s global “V” platform. It features a long, 102.4-inch wheelbase that helps maximize interior roominess, while the six-inch shorter front and rear overhangs than the previous Versa hatchback help provide a sporty stance and parking maneuverability.

INTERIOR

This is where the biggest surprise hit us with much more room than expected; the rear seating alone blew us away with crazy leg room. The roomy five-passenger Versa Note interior provides a spacious total interior volume of 112.9 cubic feet and ample cargo space of 18.8 cubic feet. Cargo area liftover height has been reduced by 1.7 inches (over previous generation Versa hatchback) for easier loading and unloading of heavy or bulky objects. Also leading the conversation is Note’s front headroom of 40.8 inches and rear legroom of 38.3 inches – which is nearly 3.7 inches longer than the nearest competitor (38.3 inches versus 34.6 inches) – making the Versa Note both kid-friendly and adult comfortable.

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Nissan Rogue and Amazon team up for #GiantLocker

For Nissan, “Innovation that excites” is not just a tag line; they really, truly, categorically mean it. From their cars to their brand experiences, Nissan innovation is about bringing excitement to your everyday. One way they do this is by creating communications that spill from the printed page, or viewers’ screens, into the real world. Like teaming with Amazon to showcase a car on its website and bringing the experience to them in a way that captures people’s interest and imagination.

Last year, when they needed a big introduction for the Versa Note, they placed it on Amazon.com and changed the way consumers could shop for a car. And when a photo of them delivering one Versa Note in a giant Amazon box was posted to reddit, the story spread around the world to 38 countries across five continents, all asking the question, “What’s in the box?”

This spring, when they put the all-new Nissan Rogue on Amazon.com, they knew that they had to not only innovate once again, but also get people wondering how they would capture their interest and imaginations this time. So they teamed up with Amazon once again to create a giant Amazon locker, one large enough to hold a Nissan Rogue!

That’s why today, they’ve put this giant locker in the heart of San Francisco. As people pass by and tweet, comment, or post photos about the locker using the hashtag #GiantLocker, they’ll earn a code to open one of the doors on the locker to win one of a variety of prizes. One lucky participant will get the surprise of a lifetime when his/her code opens the giant door, and they win a new Nissan Rogue.

You can follow the giant locker on Facebook, and by searching the hashtag #GiantLocker on Twitter and Instagram.

  

15 Cars to look for at Chicago Auto Show

The Chicago Auto Show is the largest auto show for consumers, even if most manufacturers don’t use it to unveil their most important new cars and concepts. Still, it’s located in the massive and beautifully designed McCormick Place in downtown Chicago and it has many of the new cars you’ll want to see.

I spent Thursday and Friday walking the show with other members of the media before the show opens to the public today, and a number of cars caught my eye. I’ve listed a number of them below though it’s by no means an exhaustive list of the show’s highlights. Most were not introduced at this show, but you’ll want to look for these cars and see them up close.

2015 Ford Mustang

The 50th Anniversary Mustang was completely redesigned for 2015 and was introduced at the Detroit Auto Show. This was my first opportunity to see it up close, and I have to admit I liked it more after seeing it in person. I’m still not thrilled with the dramatic change with the styling of the front headlights, but they do fit the new design. The more dramatic fastback is easier to appreciate when you see this car in person, and overall it’s an impressive design. Ford only has one at this show so make sure to look for it. You can see more photos of the Mustang from the show here along with official photos here.

2015 Ford Mustang at Chicago Auto Show 1

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Nissan unveils Frontier Diesel Runner at Chicago Auto Show

We were on hand with Nissan today at the 2014 Chicago Auto Show as the company debuted the Frontier Diesel Runner Powered by Cummins at a press conference featuring Fred Diaz, senior vice president of Sales & Marketing. Nissan recently announced a partnership with Cummins Inc. to provide a 5.0-liter turbo diesel V8 in the next-generation Titan full-size pickup, which will arrive in calendar year 2015. The Frontier Diesel Runner is being presented as a “technical study” to guage the reaction of consumers and the market to a Nissan mid-size pickup with a diesel engin. The feedback Nissan receives will help the company plot a potential future direction for the Frontier.

As you can see from the photos and the short video below, Nissan put together a unqie and eye-catching design for this vehicle. The color scheme includes a custom “Arrest Me Red” and Matte Silver paint treatment and a transparent acrylic hood insert that provides as a window to the engine bay, where all powertrain-related elements continue the red theme. It also features an aerodynamic full-bed tonneau cover and tailgate spoiler. The 16-inch wheels, borrowed from a Frontier PRO-4X, were also treated with special two-tone paint, with red and black in the rear wheels and sliver and black in the front. The silver and red exterior design carries over into the interior of the Frontier Diesel Runner with red accents throughout and carbon-trimmed seats and panels. I love the overall design of this truck.

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Open the Briefcase

We drove the all-new Nissan Rogue recently and came away impressed, though we didn’t have quite the wild ride you’ll see on this video. Watch it to the end and then “open the briefcase” to see what’s next! If you like contests you’ll want to check it out.

  

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