Bullz-Eye returns for another round of Bud Light’s Whatever, USA


For the second year in a row, Bullz-Eye was invited to Bud Light’s Whatever, USA. Last year’s #UpForWhatever adventure took us to Crested Butte, Colorado, where they painted the town blue, literally. It was a weekend of epic proportions, and we couldn’t wait to see how this year’s event would compare.

For Whatever, USA 2.0, Bud Light took over the quiet town of Avalon on Catalina Island, California, throwing a two-day rager for some 1,000-plus contest winners from all across the United States who earned their invitations by proving that they were Up For Whatever.

Day One started painfully early, with a 7am flight from Philadelphia to Los Angeles. Despite the fact that we had 10 other winners on the flight, it was pretty chill at first, as most of us were still half asleep at this point. But once we arrived in LAX and hopped on the party bus that would take us to our ferry in San Pedro, it was a whole other story! The Bud Light started flowing almost immediately, and everyone was amped up for whatever the weekend had in store for them.


After getting checked in at the port, we boarded the ferry that would take us to Catalina Island, our home for the weekend. Once we got there, we dropped off our bags at the hotel, changed into our swim trunks, and immediately headed off to a pool party they were hosting, where there was plenty of food, Bud Light and a bevy of gorgeous bikini-clad women. Yes, suddenly that early wake-up call didn’t seem so bad anymore.

The festivities officially began Friday evening, with a crazy color-themed welcome parade and performances by Elliphant and T-Pain. People were having a blast, and the energy was contagious. Later that night, we went down the beach for a DJ show featuring Diplo and Jack Novak. It was pretty awesome, with a 42-foot LED dragon, electro hula hoopers, light shows and more. Eventually, we had to call it a night and get some rest for the next day’s activities.

Read the rest of this entry »


You can follow us on Twitter and Facebook for content updates. Also, sign up for our email list for weekly updates and check us out on Google+ as well.

Burning nitro with Patron Funny Car driver Alexis DeJoria


To some people, Alexis DeJoria is the wife of “Moster Garage” star Jesse James. To others, she is the daughter of Jean-Paul DeJoria, billionaire businessman and co-founder of Paul Mitchell hair products and the Patron Spirits Company. But on the NHRA Mello Yello circuit, Alexis DeJoria is one of the best Funny Car drivers on the tour.

We spent two days with Alexis and her team from Kalitta Motorsports at the Kansas Nationals at Heartland Park in Topeka, and inadvertently found ourselves in the middle of the most exciting weekend in the history of the sport.

The day before we arrived, during the second day of qualifying, DeJoria ran the best run of her career, an Elapsed Time (ET) of 3.994.

During the weekend, there were a total of 15 three-second runs. There were 19 three-second runs in the entire 2014 season.

In this video, Alexis talks about how her car accelerates faster than anything on earth (yes, even a fighter jet), how she got into racing, and her career-defining victory in the 2014 NHRA U.S. Nationals, it’s 60th anniversary, a feat akin to winning the Super Bowl.

While ET (the time it takes the car to get from the starting line to finish line) determines qualifying order, it is not as important on race day.

On race days, the car that crosses the finish line first wins, regardless of ET. So the quicker car might not be the winning car, because that driver may have left the starting line slower.


For any driver, a time in the low fours is considered a successful run. But in Kansas on this weekend, the perfect storm of weather conditions and high performance vehicles combined for the most sub-four runs in one weekend, ever.

So what does that even mean? Each run, or “pass” is 1,000 feet. Going a thousand feet in under four seconds means the cars are travelling at speeds in the 300-315 MPH range. Alexis’ car goes from a complete standstill to 100 MPH in less than one second.

Read the rest of this entry »


A Sorento Adventure: NBA Playoffs, headbands and bank shots


Kia offered us the opportunity to see two NBA playoff games between the Cleveland Cavaliers and the Chicago Bulls, with the road trip from Cleveland to Chicago in the all-new 2016 Kia Sorento sandwiched in between. Naturally we said yes and needless to say it was quite an adventure! (Read more about our impressions of the Kia Sorento here).

It all got started in Cleveland will some amazing floor seats just behind the Cavs bench. Right away we had a buzz-worthy story as Lebron was introduced wearing his signature headband which he had discarded earlier this season. But after a game one thrashing at the hands of the Bulls, Lebron felt the need to go back to the headband to revive his game, which seemed silly in many ways until the game started and the Cavs jumped out to an early lead.

As a Cavs fan the entire experience was pretty amazing. It started as I checked in to the Hyatt located in the historic Arcade in downtown Cleveland.


Read the rest of this entry »


Riding shotgun with Speed Stick driver Cole Whitt and Playboy’s April Rose at Talladega


Confidence opens doors that nothing else can. But confidence can also be misplaced. How do you know if the shirt you’re wearing is completely ridiculous until you actually wear it outside the house? Thanks to Speed Stick, at least I had confidence in my underarm scent.

But confidence was definitely not lacking for driver Cole Whitt. Even though Front Row Motorsports is at a distinct disadvantage, operating on one-eighth the budget of its competitors and Whitt’s highest previous finishing position this season a modest 22nd, Whitt was ready.

A Top 20 finish at Talladega would’ve meant a lot, as Cole explains in our interview below, shot immediately before the race. But Whitt was able to #DefyTheDoubt and lead the entire field with under 40 laps remaining en route to his best performance this season. Speed Stick is all about giving you confidence for the moment you shut down the naysayers, as Whitt did finishing a career-best 13th in the race.

I got a little excited during my interview, and it isn’t completely my fault – there’s so much energy at a NASCAR race, it permeates the grounds and is as real as the guy with the Dale Jr. shirt on next to you.

There is no other major sport that allows fans’ access the way NASCAR does. No one is too big or too important. The mix of American pride and Bible Belt-bred Christianity adds two additional layers that don’t exist north of the Mason-Dixon.

That ethos permeates the grounds and is exemplified in a myriad of ways, from the ease in dealing with on-site officials, to the random mix of cool people you meet while watching the race, to the drivers themselves.

Read the rest of this entry »


On location at Bud Light #HouseOfWhatever for Super Bowl XLIX


Here’s the scoop: For Super Bowl weekend, Bud Light took over the beautiful Hotel Palomar in downtown Phoenix, and directly across the street in a previously vacant lot, Bud Light paved over and built the House of Whatever. You’ve seen the commercial, but what was it like?

Day One

The highlight of day one was something “off menu” from the Bud Light festivities.

While getting hassled by overly aggressive security guards at the entrance as we attempted to enter the House, a familiar voice chimed in from behind us. “Excuse me, fellas.” We turned around and it was none other than NFL Hall of Famer Warren Sapp. Little did we know, the next 48 hours were essentially the requiem of Sapp’s media career, as he was busted for assaulting two prostitutes at the very same hotel two days later. RIP, Warren.

The first-ever Bud Light House of Whatever got the party started with unique “Up For Whatever” experiences, an unpredictable party and epic concerts. Inside the House, DJs spun from the top of a beached yacht, food trucks lined the interior, and a massive social media tree served as the epicenter of a kinetic forest. Bullz-Eye was on location to partake in whatever. 

Here is what it was like when the House was thrown open:

Friday’s activities included:

– An unexpected delivery from Buffalo Bills head coach Rex Ryan, who gave partygoers a pep talk and arrived with plenty of Pizza Hut pizza.
– A variety of spontaneous activities, including Super Fry, where guests could have anything edible deep-fried for them by people dressed as super heroes; Brew U, which offered a ten-minute crash course on beer-making with Bud Light brewmasters; and the ultimate Pac-Man black-light arcade.
– Guests putting on animal masks as part of a party boat-themed concert with epic performances by Kongos and Nicki Minaj.

The best thing about the House of Whatever on night one, besides endless Bud Light, Warren Sapp’s inevitable demise, and meeting Riley from the Bud Light Pac Man Super Bowl commercial, were the bottomless quesadillas.

Read the rest of this entry »


Related Posts