A-B InBev releases iLoveBeer iPhone app for free

A-B InBev is straddling the fence in the current beer market. Anheuser-Busch has long been the dominant American brewer in the domestic market, but when it joined the InBev group, the Budweisers were suddenly in the same family with traditionally highbrow beers like Leffe, Stella Artois, and Boddingtons. Even though your average beer geek will start wailing and gnashing his teeth at the mere mention of Anheuser-Busch or any of its products, most of America still drinks domestic, lager-style beer.

In order to help its customers branch out a bit, A-B InBev put together a free iPhone app called iLoveBeer (iTunes Link). The app is supposed to promote zythology, the study and appreciation of beer, by helping consumers find new beers to try, offering meal pairings, and providing detailed descriptions of proper pouring procedure for several of the brands. While none of these features – with the exception of the pouring instructions – are particularly detailed, I think getting these ideas into the hands of American consumers can only help improve the national beer experience. Most beer drinkers still think their decision is simply between Bud or Bud Light and MGD or Miller Lite. iLoveBeer aims to put more options in front of the consumer and to remind people that beer can provide a sophisticated dining experience that would turn up the noses of the wine snobs in our lives. Also, who’s to say that the guy who tries a Michelob Porter won’t love the style and start to branch out and try a Fuller’s London Porter or a Bell’s Expedition Stout.

Though iLoveBeer is simple, I think A-B InBev is doing both a smart thing and a good thing for the consumer market with the app. It raises awareness of the wide selection of InBev beers and encourages beer drinkers to branch out. What so evil about that?

  

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Kim Kardashian and Paris Hilton invade Oktoberfest

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Oktoberfest is one of the great parties that every guy should experience. Huge beers and drunken ladies showing off their cleavage in authentic Bavarian costumes come to mind. Oktoberfest is a two-week festival held each year in Munich during late September and early October. With six million people attending every year, it’s the world largest fair and one of the most famous events in the world.

This year, Kim Kardashian and Paris Hilton jetted out to Munich to join in the fun. Naturally, they put on the appropriate costumes to show off their assets. We collected some great photos from this year’s party, including the two celebs along with some of the local ladies as well

It’s not too late to get out there and join in the fun, so go ahead and grab your own Oktoberfest tickets.

 

  

New food/drink product roundup

It sure is nice when companies send samples of new food and drink products to review! Here are a few more we tried recently:

Unwind (TM) Low Calorie Relaxation Beverage–This is the opposite of Red Bull. In fact, it’s the polar opposite of those high caffeine drinks. Unwind contains a natural blend of melatonin, valerian root, rose hips and passion flower, and comes in Goji Grape, Pom Berry and Citrus Orange flavors. I tried them all, but not all at the same time. Let me tell you, this stuff works. I would advise that you drink it in the evening or before bed, because it relaxed me to the point of making me extremely sleepy. Not only that, this stuff, despite being low in calories, is delicious. The citrus is a tad bitter but the grape and berry flavors are awesome. Now I need to find more of it. If you’d like to, check out the Unwind website. Happy relaxing!

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Here’s a new iced tea idea for your summer BBQ

This week’s Happy Hour cocktail is for all you iced tea fans out there. Spice it up a bit by adding some SKYY Infusions, like this cool recipe we got from the kind folks at SKYY Vodka.

SKYY Summer Palmer
Kathy Casey, Kathy Casey Food Studios

1.5 oz. SKYY Infusions Citrus
0.25 oz. Triple Sec
1 oz. Sweetened Iced Tea
0.5 oz. Fresh Lemon Juice

Combine SKYY Infusions Citrus, triple sec, unsweetened iced tea, lemon juice and ice into a cocktail shaker. Shake vigorously and strain into a martini glass with sugar rim as garnish.

If you’re hosting a barbecue, it’s always fun to offer more than just beer in a cooler. Put out a drink cart with some flavored vodkas and plenty of mixers and your guests will have a great time.

  

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