Adrian Grenier, Kevin Connolly, Jeremy Piven, Jerry Ferrara, Kevin Dillon, Emmanuelle Chriqui, Haley Joel Osment, Billy Bob Thorton

Doug Ellin

It’s been four years since “Entourage” ended its incredible run on HBO, and in that time, there’s been a lot of talk about a potential big screen revival from series creator Doug Ellin, producer Mark Wahlberg and the cast. But now that it’s finally a reality, does anyone still care? That seems to be the biggest question surrounding the film, although if the success of “Sex and the City” (which had a similar hiatus between its series finale and the first movie) is any indication, the studio has absolutely nothing to worry about. And why should it? “Entourage” has a built-in fanbase that’s getting bigger every day thanks to the cultural phenomenon of TV binge-watching, and while you don’t necessarily need to be a fan of the series to enjoy the film, it definitely helps.

For those who’ve never watched a single episode of the show, “Entourage” opens with a Piers Morgan-hosted puff piece on movie star Vincent Chase (Adrian Grenier) and his friends that serves as a very basic cheat sheet on where the characters are in their lives to get you up to speed. The story itself picks up a few weeks after the series finale, with Vince freshly divorced following his impulsive (nine-day) marriage to Vanity Fair journalist Sophia and ready to get back to work. Recently retired super-agent Ari Gold (Jeremy Piven) has also returned to Hollywood after accepting a position as the new studio head at Warner Brothers, and he wants former client Vince to star in his first movie: a modern day, big-budget adaptation of “Dr. Jekyll and Mr. Hyde.” The only problem is that Vince will only agree to do it if he can also direct, something he’s never done before.

Fast-forward eight months and the film is almost finished, but Vince needs more money, despite having already gone over budget several times. But before the film’s financier, Texas billionaire Larsen McCredle (Billy Bob Thorton), will release more funds, he sends his son Travis (Haley Joel Osment) out to L.A. to watch an early cut of the film. Ari isn’t concerned because he knows the movie is great, but when Travis tries to meddle with the production for unknown reasons, Ari is pushed to the breaking point as he tries to protect Vince’s vision and his job. Meanwhile, Eric (Kevin Connolly) and Sloan (Emmanuelle Chriqui) hit another snag in their on-again-off-again relationship as the latter prepares to give birth to their child, Turtle (Jerry Ferrara) tries to woo UFC fighter Ronda Rousey, and Drama (Kevin Dillon) has his livelihood threatened just as he’s about to get his big break.

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Most Bullz-Eye readers will recognize Adrian Grenier as Vincent Chase from HBO’s “Entourage.” But there’s much more to him than that. Grenier has always been passionate about the environment and living a sustainable lifestyle, and eventually that passion led him to co-found a company dedicated to this purpose.

I recently attended Ford’s 2012 Go Further event will several hundred other bloggers, and Grenier was featured on a panel with his SHFT.com co-founder Peter Glatzer to discuss green lifestyle issues along with other experts and activists. Frankly I came away very impressed. So many activists in this area can become very preachy about the subject, and that’s particularly true with celebrities. But Grenier is much more interested in inspiring people to make their lives more sustainable, and that’s the mission of SHFT.com according to their website:

SHFT is a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Our mission is to convey a more sustainable approach to the way we live through video, design, art and culture.

The website covers a wide variety of topics, including architecture, art, business, conservation, design, energy, fashion, food and home & garden. They’re aiming for an audience looking for innovative ways to change the way they live their lives in order to better take care of our planet.

One effort is called “The Big SHFT” which involves a partnership with Ford Motor Company.

The night before, we heard from Bill Ford who recounted his own commitment to these issues and he candidly discussed how the powers that be at Ford looked at him like he was an alien when he brought up these issues years ago. But he wouldn’t give up, and now Ford has become a leader in this area.

Among the presentations at the Go Further event involved some of the innovations coming out of Ford’s research labs that are changing the materials that go into their cars. One example is Ford’s use of soybean-based foam in seat cushions, backs and head restraints that saves about 5 million pounds of petroleum annually. The next step according to the researchers is making these foams biodegradable.

Ford is also focusing on recycled materials like plastic bottles, denim and old tires. They also working on other initiatives, like retired US currency of all things. With its strong, tensile characteristics, they are looking into shredding these old greenbacks for use in the manufacture of plastic parts like trays and bins. Currently retired currency is simply burned.

The possibilities are endless, as long as we put our minds to it. Ford is one of the many companies pushing for these solutions, and SHFT.com wants to inspire more companies and individuals to look for more innovations. You don’t have to be a multi-national corporation to make a difference.

Check out the SHFT.com website for more cool content in this area. You can also follow them on Facebook and Twitter. For some the green issue has become very political and polarizing, but it doesn’t have to be that way. All of us can learn more about simple changes we can make for a more sustainable lifestyle, and this bottom-up approach can have a huge impact.