Last month, we observed, “Everybody loves Snoop Dogg…or if they don’t love him, they at least know who he is.” An approximation of the phrase could very well be said of the online game phenomenon known as Mafia Wars: even if you don’t actually play it, you’re almost certainly aware of it. (You can play the game on several mediums, but for my part, I’m well familiar with the cry of my non-playing friends who bemoan the constant barrage of Wars-related posts on Facebook.) Tonight, the man who brought gin and juice to the masses is joining forces with the latest game in the franchise, “Mafia Wars: Las Vegas,” to – for lack of a more cultured phrase – blow shit up.

Snoop Dogg will blow up a four-ton armored truck to commemorate the 10 millionth visitor to “Mafia Wars: Las Vegas”, which debuted on July 21. That’s right: it was launched less than a month ago, and it’s already hitting the 10-million-visitor mark. That’s how popular this game is. The massive explosion is taking place in the Las Vegas desert, but it’ll be streamed live via the official Mafia Wars website, so everyone can watch Snoop Dogg light it up.

A handful of people, however, will be there in person to watch the event go down…and – ahem – yours truly will be one of them.

Stay tuned to your friendly neighborhood Bullz-Eye Blog for the post-event wrap-up, wherein I’ll offer my firsthand experience of the event and, if everything goes according to plan, the details on my few minutes one on one with Mr. Dogg.

Ah, I can smell the secondhand smoke already…

Everybody loves Snoop Dogg…or if they don’t love him, they at least know who he is. (Seriously, how many other rappers have such instant name recognition?) As such, it should be no surprise that the folks at LANDY Cognac should want to get into bed with Snoop, so that he might assist them in promoting that which has been called “The New Generation of Cognac.”

“The partnership between LANDY and Snoop Dogg creates the perfect platform to launch LANDY’S affordable luxury product,” says Stephen Lewin, Senior Vice President, General Manager of the Spirits Division at W.J. Deutsch Spirits, LLC. “Snoop Dogg epitomizes confidence, innovation and is known to be the life of the party, making him the ideal choice to partner with LANDY Cognac – a brand that mirrors these characteristics. Snoop leads the hip, fashionable and smooth lifestyle that LANDY Cognac represents, and is sure to resonate with the strong urban following that LANDY is rapidly growing.”

Can I get an “aw, yeeeeeeeahhhhhhh“?

Mr. Dogg – who, we are led to understand, was already known to indulge in the beverage prior to striking this deal – will appear at select LANDY events and promotions, and will feature LANDY Cognac at numerous after-parties. We can only hope that he is able to find time in this busy schedule to chat with Bullz-Eye (rest assured that we have made our request), but in the meantime, you’ll want to see the photo that LANDY has released to promote the news of their new collaborator. Normally, we’d put this right out in the open, but we think you’ll agree it’s worth making the jump.

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