Everybody loves Snoop Dogg…or if they don’t love him, they at least know who he is. (Seriously, how many other rappers have such instant name recognition?) As such, it should be no surprise that the folks at LANDY Cognac should want to get into bed with Snoop, so that he might assist them in promoting that which has been called “The New Generation of Cognac.”

“The partnership between LANDY and Snoop Dogg creates the perfect platform to launch LANDY’S affordable luxury product,” says Stephen Lewin, Senior Vice President, General Manager of the Spirits Division at W.J. Deutsch Spirits, LLC. “Snoop Dogg epitomizes confidence, innovation and is known to be the life of the party, making him the ideal choice to partner with LANDY Cognac – a brand that mirrors these characteristics. Snoop leads the hip, fashionable and smooth lifestyle that LANDY Cognac represents, and is sure to resonate with the strong urban following that LANDY is rapidly growing.”

Can I get an “aw, yeeeeeeeahhhhhhh“?

Mr. Dogg – who, we are led to understand, was already known to indulge in the beverage prior to striking this deal – will appear at select LANDY events and promotions, and will feature LANDY Cognac at numerous after-parties. We can only hope that he is able to find time in this busy schedule to chat with Bullz-Eye (rest assured that we have made our request), but in the meantime, you’ll want to see the photo that LANDY has released to promote the news of their new collaborator. Normally, we’d put this right out in the open, but we think you’ll agree it’s worth making the jump.

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