During the 1991 NBA Slam Dunk contest, Boston Celtics guard Dee Brown stole the show with a variety of dunks, most notably his no-look slam dunk to seal his victory. But even more notable than his dunks were the shoes he was wearing: Reebok Pumps.
At the most critical moments during the contest, prior to almost every dunk, Brown bent over and pumped up his shoes via the “Pump” feature on the tongue of his Reebok’s.
Check out Dee Brown pumping his shoes at 12:28:
For Reebok, it was a moment akin to Nike’s good fortune of Bo Jackson hitting a homerun during the 1989 Major League Baseball All-Star Game and the launch of the first TV ad for the “Bo Knows” campaign for his new cross-training shoes in the ensuing commercial.
Nobody had ever seen the Pump, but almost immediately, everybody had to have them.
Last weekend’s Sprite Slam Dunk Contest marked the 25th anniversary of Brown’s win and the launch of the iconic shoe. And as a part of Reebok’s new line of 2015 watches, Reebok is paying homage to its history with the Pump watch.
Reebok is bringing back the uber-successful Blast basketball shoe from the 90s, mainly worn by the great point guard Nick Van Exel, aka Nick the Quick. The Blast has reached celebrity status with its reverse contrast and OG style, and now history is about to repeat itself, because the best of the 90s is back.
We tested a pair to be sure that the 90s were as good as everyone remembers them, and these kicks stand the test of time, guaranteed to give all Bullz-Eye ballers out there both the style and lift they’re looking for when on or off the court. The Blast features Hexalite cushioning and a supportive cut, allowing players to explode to the hoop without worrying about rolling an ankle, while the stark contrast of the black and white with a touch of red really pops.
On Friday, August 29, 2014, limited pairs of the Blast (white/red/excellent red) will be available in adult sizing for $119.99 at retailers including Finish Line, Champs, Eastbay, Jimmy Jazz, Footaction, Villa and Reebok.com.
Reebok has been impressive lately with a slew of new offering for both the casual athlete (myself) and the more serious athletes out there. This summer, Reebok is unveiling a brand new running shoe called the ZJET. Like the way the jet engine blast is created by moving air from high to low pressure compartments, the ZJET enhances your running by moving trapped air in an underfoot current for maximum cushioning. Paired with extreme flexibility and Nanoweb upper construction for stability, the ZJET is the ultimate in maximum cushioning, providing unsurpassed comfort and quickness so you can jet up and down the open road. Some of the standout features include:
– Max Cushioning Speed Channels: Pressure changes created by your unique foot strike forces air from heel to toe, providing cushioning where you need it and resulting in a soft and responsive underfoot feel.
– Serious flexibility: Multiple flex grooves allow the foot to bend freely adding additional comfort and freedom of movement.
– Nanoweb uppers: Keeps your feet locked in, supported and centered on the platform.
We also appreciated the seamless upper that is super lightweight and provides a smooth and irritation-free fit.
Recently, we tested a pair of the new Reebox ZJETs and were impressed with the fresh look, crazy comfort and solid footing that they provide. The MSRP is $129.99, and you can check them out now at www.reebok.com.
PHILADELPHIA, PA - FEBRUARY 28: NBA player Allen Iverson reveals The Reebok Classic "Banner Question" at Mitchell & Ness on February 28, 2014 in Philadelphia, Pennsylvania. (Photo by Lisa Lake/Getty Images for Reebok)
How good was A.I. in his prime? Love him or hate him, Allen Iverson provided once-in-a-lifetime moments and that is a call for celebration. And once-in-a-lifetime athletes call for recognition.
Reebok Classic congratulates Allen Iverson on a memorable career that has earned him respect and recognition among the greats. Allen Iverson’s legacy will now live on high above the court where he first made his NBA debut in 1996 wearing the iconic Question Mid.
In honor of Allen Iverson’s jersey retirement, Reebok Classic memorializes a legendary athlete with an unforgettable iteration of the Question Mid. No detail was overlooked in creating a ceremonial version of this classic silhouette, from the custom sock liner to the jersey fabric upper.
Only 1996 numbered pairs of the Banner Question will be released on March 14th at select retailers nationwide for $160. Official retailers will be announced during the Sixers retirement ceremony on March 1st, so stay tuned on where to grab a pair.
Allen Iverson said, “Words cannot express what it means to have the 76ers organization retire my jersey. And to have Reebok make the Banner Question that’s symbolic of this event makes it even more special. The Sixers and Reebok are two partners that have always had my back and for that I’m forever grateful.”
Who’s the best big man in the game? It’s a classic debate that brings stories of old school legends to the new school generation. In Reebok Classic’s latest Retro Shop episode, one particular barber has a pretty strong opinion about it, and will post up against anyone to prove it.
This hilarious video contains some amazing cameos and even better kicks. Can you spot the upcoming Shaq Attaq colorway set for release on 2/14?
Stay tuned to find out who’s up next in the Reebok Retro Shop.