Mazda invited us to join them in Frankfurt as they unveiled the new CX-5 Crossover SUV at the Frankfurt Motor Show. The crossover market is exploding, and this new vehicle gives Mazda with a strong entry in the small crossover segment. The CX-5 is a completely new vehicle for Mazda from the technology to the design language. Mazda CEO and President Takashi Yamanouchi proudly introduced the new vehicle at the auto show along with Chief Designer Masashi Nakayama and Program Manager Hideaki Tanaka.
As you can see from the photos above, the styling on this all-new crossover is sporty and aggressive. CX-5 becomes the first production model to feature Mazda‘s new design theme, “KODO – Soul of Motion.” Chief Designer Masashi Nakayama explained: “With the CX-5, our focus was on expressing a strong sense of vitality and agility. We looked at videos of cheetahs; their agile footwork and how they use their entire body as a spring to accelerate rapidly and change the direction instantly. They emanate great energy throughout their entire body. Inspired by their efficient yet beautiful movements, we aimed to push the SUV appearance to new levels with KODO design language.” The prominent front and rear fenders and sculptured body sides give the CX-5 a distinctive look, and we’ll start seeing the new front grille and face of the vehicle showing up on other Mazda cars.
The CX-5 will be introduced progressively to global markets beginning early next year. This is the first Mazda developed completely around its new SKYACTIV TECHNOLOGY, which includes all-new gas and diesel engines, manual and automatic transmissions, body and chassis. North American president and CEO Jim O’Sullivan explained to us that the CX-5 was truly a clean-sheet design from the ground up using this new technology, and all of these elements will start appearing in other Mazda models in years to come. This approach on the CX-5 also allowed Mazda the opportunity to achieve significant weight savings as well which will have a significant impact on gas mileage.
With this particular vehicle, Program Manager Hideaki Tanaka explained: “We aimed to develop a vehicle with a long-term appeal that would delight owners and make them proud for years to come. I think that these were the most important values we had to embody in the CX-5. We wanted to deliver the best of all worlds in order to suit the various lifestyles and life stages of our customers, and satisfy their high expectations over the long term. Specifically, we focused on providing pleasure through the CX-5’s appearance, its precise handling, its insightful functionality, and its long-term appeal. By aiming to achieve the ideal in each area, we pursued the innovation of driving pleasure.”
The company clearly nailed the styling on this one and it should appeal to single buyers along with consumers with small families. The interior room and functionality was impressive. I’m anxious to drive the CX-5 once it’s ready for production as Mazda consistently delivers on vehicles that are fun to drive.
Tags: 2011 Frankfurt Motor Show, car design, car shows, compact crossover, crossover, crossover SUV, Frankfurt Auto Show, Frankfurt Motor Show, Hideaki Tanaka, Jim O'Sullivan, Kate Hudson, Masashi Nakayama, Mazda, Mazda CX-5, motor shows, Takashi Yamanouchi