This week Saturday Night Live is celebrating the end of its’ 37th season on air (yes, you read that right) by pulling out the usual bags of tricks. That includes rock god Mick Jagger taking on hosting duties, while Arcade Fire and the Foo Fighters provide the marquee music interludes (plus there will be comedy sketches…at least I think they still do those).
But while the cast and crew will mostly be sticking to the traditional SNL formula for success, they are throwing one new variable into the mix for this monumental occasion. That comes in the form of a partnership with the Facebook app Color.
Some of you may remember Color as the app that allowed you to share your photos and short (about 30 seconds) live video clips with a network of your closest friends. More likely though, you remember the story of how the program managed to raise $41 million dollars for its launch, only to fade into obscurity sometimes after that. It’s not that the program didn’t work; it just didn’t manage to catch on in the ever growing app market.
But now, thanks to a new partnership with Verizon, Color is looking to make a big comeback. Not only will Verizon start making the app standard on all new Android phones, but Color has also beefed up its’ own services, particularly in the video area which now has a better broadcast quality, sound with your live feed (for Verizon customers), and the ability to notify your friends immediately for live broadcast.
To celebrate (and most importantly, to promote), Color will be teaming with SNL to have the actors, crew, and guests take backstage footage of the evening, and fill in the breaks and commercials with exclusive footage that will be broadcast to anyone who friends Verizon on Facebook.
Color certainly seems more focused this time around. It’s no wonder either considering the recent $1 billion Instagram acquisition by Facebook, and how Facebook itself is preparing for the richest public offering anyone has ever seen. But if you’re looking for the new Color’s greatest motivation…that may actually be Twitter. It’s a smart move to try to set up a service that could be similar to Twitter, but uses video instead since that would seem to be the logical progression of the medium.
If you’re interested in the footage,you just have to like Verizon on Facebook, and download the Color for Facebook app on your mobile device. While Verizon customers are the only ones that get sound with the feed, anyone can sign up for it.
It’s easy to see that the team behind Color believes in their product, and their dedication to getting their name out there shows that. If the SNL show is a success, it’s easy to imagine the public imagination taking hold of this app and making something unique out of it.
And , maybe Mick will even sing “Start Me Up” for them.
Hey, it worked for Windows.