Confidence opens doors that nothing else can. But confidence can also be misplaced. How do you know if the shirt you’re wearing is completely ridiculous until you actually wear it outside the house? Thanks to Speed Stick, at least I had confidence in my underarm scent.

But confidence was definitely not lacking for driver Cole Whitt. Even though Front Row Motorsports is at a distinct disadvantage, operating on one-eighth the budget of its competitors and Whitt’s highest previous finishing position this season a modest 22nd, Whitt was ready.

A Top 20 finish at Talladega would’ve meant a lot, as Cole explains in our interview below, shot immediately before the race. But Whitt was able to #DefyTheDoubt and lead the entire field with under 40 laps remaining en route to his best performance this season. Speed Stick is all about giving you confidence for the moment you shut down the naysayers, as Whitt did finishing a career-best 13th in the race.

I got a little excited during my interview, and it isn’t completely my fault – there’s so much energy at a NASCAR race, it permeates the grounds and is as real as the guy with the Dale Jr. shirt on next to you.

There is no other major sport that allows fans’ access the way NASCAR does. No one is too big or too important. The mix of American pride and Bible Belt-bred Christianity adds two additional layers that don’t exist north of the Mason-Dixon.

That ethos permeates the grounds and is exemplified in a myriad of ways, from the ease in dealing with on-site officials, to the random mix of cool people you meet while watching the race, to the drivers themselves.

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