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Our weekend with Crown Royal culminated with us heading over to the Indianapolis Motor Speedway for the 2012 NASCAR Brickyard 400 sponsored by Crown Royal and Big Machine Records. Our group arrived at the track around 8 AM so we could enjoy and appreciate the full day of festivities. We were fortunate to have the Crown Royal suite as our home base as we took in so much of what the grounds of this world class track had to offer. There were plenty of bands and exhibits, including Sunny Sweeny, Greg Bates and the Mavericks. A few of the pre race happenings that I really enjoyed were meeting and listening to country star and Big Machine recording artist Justin Moore perform at the Brickfest stage near the speedway, and then, before the race, our media passes allowed Bullz-Eye to get right in the front of a stage on the track to see another Big Machine Records group, The Band Perry, perform and they were incredible. I felt like the entertainment level was sky high before the race even began! We knew this was going to be an experience from the info provided by Crown Royal, but until race day, it was hard to comprehend.
As race time approached, the weather warmed up to about 86 degrees and the 125,000 in attendance were ready for some racing. After the Band Perry concert ended, we headed back up to the Crown Royal seating where the ESPN team, including former UNC star and Cleveland cavalier Brad Daugherty, were filing their pre-race analysis. This race will mark the sixth time Crown Royal has awarded race naming rights to an adult fan. This year, the program focused on all of the unsung heroes who make a difference in their communities, from firefighters and police officers, to first responders and local volunteers. Five heroes were chosen as finalists and adult fans visited the Crown Royal Facebook page to cast their votes for the person they felt was most deserving of the honor. Fireman Curtiss Shave was the winner this year and we had the opportunity to get to spend some time with Curtiss, and in our opinion, Crown Royal made a great choice. The official race title that was used throughout the national television broadcast and incorporated into race memorabilia, as well as the race winner’s trophy, was the Crown Royal Presents the Curtiss Shaver 400 at the Brickyard powered by Big MachineRecords.com. Various events and celebrations took place leading up to and throughout race weekend to honor Shaver, during which Crown Royal consistently reminded everyone to please drink responsibly. Race time!
The race was televised on ESPN, so millions watched as Jimmie Johnson took control early and cruised his way to victory. Jimmie secured the trophy in Victory Lane after the race, but not before I had a chance to take a picture with that hardware! Jimmie wasn’t the only winner on Sunday, as Crown Royal and Big Machine Records donated thousands of dollars to charities such as Operation Patriot and Honoring Heroes. This was my first time attending a NASCAR race and I can truly understand the passion of their fans and admire their love of country and celebrating a sport that keeps getting better.
When we were invited to join the folks at Crown Royal to be their guest at the 2012 NASCAR Crown Royal Brickyard 400, we knew it was going to be an incredible experience. Our first day at the track today was very enlightening, as we ate a hardy breakfast at the Crown Royal motorcoach, took a spin on the famous track in an Indy pace car starting from the south pit, enjoyed the fan experience with music and games, checked out the Indianapolis Motor Speedway Museum, and saw the pre-race spectacle from behind the scenes.
For anyone who hasn’t been to an IMS or a NASCAR race, I can tell you first-hand that television does this sport little justice, as there is an energy at the track that is obviously invigorating, and today was just the qualifying race. Can’t wait until tomorrow for a full day of NASCAR while enjoying some Crown Royal with my friends from other digital / social media outlets and taking it all in. Stay tuned for more!
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For the sixth consecutive season, Crown Royal is honoring someone with a Cup Series race named after him or her. The five finalists for this year’s Crown Royal presents the “Your Hero’s Name Here” 400 at the Brickyard at Indianapolis Motor Speedway were recently announced and this year’s winner is Fire Lieutenant and EMT from Troy, Ala. Curtiss Shaver. Bullz-Eye will be flying out to Indianapolis to meet Curtiss and check out the 2012 NASCAR Crown Royal Curtiss Shaver 400 on July 29th.
When local firefighters saved Troy native Curtiss Shaver’s life during a tragic farming accident, Shaver knew he’d found his calling. Though the accident claimed the lower part of his left leg, Shaver persevered and began a lifelong career as a firefighter and certified EMT with the goal of giving back to his community. In a special event today at Troy Fire Station No. 1, a ceremonial Yard of Bricks was revealed to recognize Shaver as winner of Crown Royal’s “Your Hero’s Name Here” program. The national contest renames the NASCAR Sprint Cup Series race at Indianapolis Motor Speedway (IMS) on July 29th after a deserving American hero.
In an effort to bring a little piece of the famed track (more commonly known as The Brickyard) to Troy, Alabama, Crown Royal orchestrated a special ceremony that resulted in the laying of a replica “Yard of Bricks” in Troy’s downtown area. The final engraved brick bearing the race logo was personally laid by Shaver, culminating the ceremony. “I’m a huge NASCAR fan, so having my name as a race title is absolutely unbelievable” said Shaver. “I’m honored that I was nominated for this incredible contest and humbled that so many people voted for my story. I’m looking forward to representing emergency personnel everywhere who risk their lives for others on a daily basis.” Crown Royal’s Facebook page was where most of the action took place, and they were obviously very excited when Curtiss was chosen as this year’s American Hero. “Crown Royal could not be happier to announce Curtiss Shaver as our ‘Your Hero’s Name Here’ winner,” said Yvonne Briese, VP Marketing, Diageo North American whisky. “His story of perseverance and determination inspired everyone in the Crown Royal family and we are proud to honor him with the ultimate race experience.”
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