Car Review: 2014 Toyota Corolla S Premium
There were big changes in store for the dazzling 2014 Toyota Corolla, and although we knew the new design looked sweet, time behind the wheel would give us a true measure of the car. That was taken care of when we drove the Corolla for a week, and quite honestly, we hated to see the week end.
You’ll find yourself doing a double take when you first see the Corolla, because the new design is light years ahead of the past models with the new aggressive styling. The 2014 Toyota Corolla S Premium looks that good and will shake the compact car segment without a doubt. Our test model was a sharp blue crush metallic sporting 17 -nch smoked alloy wheels. The all-new Corolla makes an immediate visual impact with a more expressive, chiseled exterior design that elaborates on the “Iconic Dynamism” theme first seen on the Corolla Furia Concept that debuted at the North American International Auto Show. The new Corolla is distinguished by its tauter, more athletic proportions that ride on a longer wheelbase (+ 3.93 inches/ +100 mm compared to current model). With the wheels pushed out toward the corners, compact overhangs, and more tapered front and rear expression, the new Corolla communicates a more dynamic compact sedan form, even at a standstill. The new sedan is 3.90 inches (99 mm) longer overall and yet presents a more compact appearance than the current model thanks to a basic shape that tapers at the front and rear of the vehicle to help emphasize the wheel arches and wheels-to-the-corner stance.
The new Corolla features an expressive front fascia with sharper, more pronounced details above a large trapezoidal grill that rests beneath a thin intake inlet below the hood. The front view of the new Corolla reveals a continuation of the design themes seen in recent Toyota sedans such as Camry and Avalon, and it creates a sleeker, more assertive impression of a Toyota compact sedan with its more precisely sculpted surfaces. Among the challenges presented by the new Corolla’s original design concept was the need to execute more deeply rounder corners to achieve the desired sleeker image. The thick structure of conventional headlamps would hinder the appearance of deeply rounded corners. Sleek, compact LED lamp assemblies were adopted to reduce the corner mass and help accentuate the Corolla’s tapered, rounded-corner, front- end design theme. In addition, the low heat generated by the LED lamp enabled the use of a lighter weight PES resin lens instead of conventional glass. Corolla is the first compact sedan to offer standard equipped LED headlamps.
The impressive 2014 Toyota Corolla S Premium continued inside the cabin with a plethora of new options that enhance the overall driving experience. The new Corolla’s interior continues the “Iconic Dynamism” theme to create a stylish, highly functional and inviting interior space with a greater sense of craftsmanship in its design, use of materials and attention to detail. A horizontally oriented dash structure helps enhance the interior’s sense of spaciousness while providing a more wide-open, intuitively functional space for interface with vehicle controls. The interior offers a premium aesthetic with its use of piano-black gloss trim highlighted by metallic ornamentation and trim that conveys an upscale yet sportier image. Depending on interior color theme, blue, black or amber pinstriped accents are used in conjunction with the dash and door panel ornamentation to enhance the premium appeal of the interior. Ornamental stitching along the leading edge of the dash pad adds a sense of craftsmanship to the interior’s upscale nature. An available decorative boot with ornamental stitching surrounding the shift lever adds a sporty, premium look.
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First Drive: 2014 Toyota Corolla
The Toyota Corolla has earned a reputation for reliability over the years, making it one of the most successful vehicles in Toyota’s lineup. But the Corolla was also known for pretty conservative styling, and in today’s competitive car market Toyota listened to its customers and made it a priority to improve the exterior and interior styling. The result is a radically different front end for the all-new 2014 Corolla that sets the tone for the new model. The Corolla lineup also features sport model (the S) that has an even more aggressive look.
Just take one look at the new front end of the Corolla and your impression of the vehicle will change immediately. It’s much more expressive with a large, trapezoidal grille under the LED headlights giving the Corolla a more memorable look (see first two images above). In the S model the grille shape is flipped to set it apart from the L, LE and LE Eco models, giving consumers an interesting set of choices (see images 3 and 4 above). The S model also has beautiful 17-inch alloy wheels that help the overall look of the car. The exterior dimensions have also changed a bit from the previous model as the new Corolla is a little longer and wider and also a little shorter.
The interior of the Corolla has also been revamped with a horizontal design across the dashboard. The seats and materials have been improved and the overall driving experience was very comfortable. It’s pretty amazing how far these compact cars have come over the years. The steering wheel had a sporty feel to it and the addition of more soft touch materials made a difference in overall comfort.
I had plenty of drive time with several of the Corolla models as Toyota prepared a number of routes in the Minneapolis area on a beautiful fall day. I started with the S as I wanted to see how the sportier model would drive and I came away impressed with the acceleration and handling. I’ve mentioned many times that I prefer vehicles that offer a separate sport mode and here drivers can choose between sport and eco settings. The Corolla felt more nimble and quick in sport mode which made it fun to drive, and still performed adequately in eco mode. Toyota offers a new Continuously Variable Transmission (CVT) that it calls the CVTi-S which has been designed to give a driving experience more similar to a traditional automatic transmission with the gear changes. The transmission has the feel of seven “gears” or shift points, and in the S model drivers can use paddle shifters to manually control the shift points. The S model does not offer a more powerful engine so buyers looking for small performance cars won’t be looking at this model, but the transmission and suspension changes improve the driving experience enough for many consumers.
The LE Eco model was a very pleasant surprise as it performed well in both eco and sport modes. The Corolla offers a 1.8 liter engine that is rated at 132 horsepower, but the LE Eco has a 1.8-liter engine with Toyota’s “Valvematic” system which produces 42 miles-per-gallon on the highway and 140 horsepower. At the moment Toyota is projecting roughly 10% product mix for the LE Eco with 40% for each the S and LE, and capacity restraints will prevent that from going much higher in the short term. Still, it will be interesting to see if demand for this 42 MPG option causes the company to adjust its plans over time.
The compact car segment has seen much more aggressive and interesting designs in recent years, so the new Corolla design should help get the attention of younger buyers. Overall this is an impressive vehicle. It’s always been a big seller, but the new design should attract plenty of new buyers considering the various options in this segment.
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