Kia recently brought us out to beautiful Aspen, Colorado to test drive the all-new 2016 Kia Optima on some stunning mountain roads. This sunny landscape with the lovely fall leaves was a perfect setting for Kia to introduce the redesigned version of the most important vehicle in the Kia lineup. The Optima has been a big hit for Kia and sales continued to increase nicely this past year. Naturally, Kia’s goal is to build on the success of this sharp yet practical mid-size sedan which has become one of the staples in a crowded segment.
The 2014 Kia Optima Hybrid EX rides on the redesigned Optima from back in 2013 and debuts a super-jump in mileage with the new hybrid version. We tested the 2014 Kia Optima Hybrid EX for a week and the range on one tank of gas in more than impressive. Simply put, Kia’s Stylish hybrid midsize sedan returns with improved aerodynamic design and technological enhancements that take this car up a few notches.
Taking a great looking car like the Optima and improving on those looks while also making it more fuel efficient is not easy. The dynamic and sporty design upgrades on the gasoline-powered 2014 Optima are retooled for the Hybrid to increase fuel efficiency. Contributing to improved aerodynamics is a series of additional vents in the Optima Hybrid’s unique front bumper, increasing airflow and reducing drag. Newly designed and more aerodynamic 17-inch alloy wheels as tested (LX and EX, respectively) reduce weight and drag, while superbly integrating with the Optima’s eye-catching new design elements.
In addition to those elements designed with fuel efficiency in mind, the 2014 Optima Hybrid also boasts a unique new front grille design, Hybrid-exclusive front LED lighting, new Hybrid fender badges and an attractive and upscale optional white leather package. The smoky blue paint was crisp and very easy to keep a clean appearance.
The roominess is noteworthy because often with sleek-looking designs, interspace can sometimes be compromised, but not in the 2014 Kia Optima Hybrid EX. The white leather package in our test model was very luxurious. Technological improvements to the gasoline-powered 2014 Optima carryover within the cabin of the Optima Hybrid, as drivers are greeted with more upscale and high-tech amenities. Activating the Optima’s push button ignition brings two displays to life: a 4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch navigation and telematics screen, featuring UVO eServices, an eight-speaker Infinity sound system, HD Radio , SiriusXM Satellite Radio and SiriusXM Traffic4. One of the interior highlights was the enormous panoramic sunroof, which brought in as much sunlight and fresh air that one could expect from anything but a convertible.
For Kia, the Optima has been somewhat of a trailblazer, as many cars on the road today seem to incorporate something from the Optima in their design cues. Since being completely redesigned in 2010, Kia’s dramatic and eye-catching Optima midsize sedan has become a sales leader for the brand and garnered a long list of awards and accolades. Optima returns to the lineup in 2013 with the same unbeatable combination of head-turning design, fun-to-drive performance, modern amenities and long list of standard safety features, in addition to strong consumer appeal and record sales. We were looking forward to a week behind the wheel of the 2013 Kia Optima SX Premium to see first-hand if all the hype was warranted.
The 2013 Kia Optima SX Premium is such a striking looking vehicle and with the snow white pearl paint that our test model was sporting, I couldn’t help but admire this flashy set of wheels. The 2013 Optima projects a refined, performance-oriented aesthetic with a sleek silhouette, aggressive stance and sculpted elements that evoke passion and communicate Kia Motors’ dedication to creating stylish and dynamic vehicles. The Optima’s aggressive face proudly features the brand’s signature tabbed grille complemented by projector headlamps, while Optima’s coupe-like profile is accentuated by a sweeping chrome arc that flows seamlessly from the A through C pillars – a distinctive design element that visually lowers the car while enhancing its proportions. Optima’s roofline connects with its pronounced shoulder line, leading to its sculpted flanks and accentuating its extended wheelbase. Boldly flared wheel arches and a raked cabin create a sedan with a graceful muscular presence. Many have tried to replicate this look, but there is only one Optima from the front to the rear.
Every 2013 Optima comes well-equipped with a generous roster of standard features, with the LX trim offering dual exhaust with chrome tips, solar glass, exterior mirror turn signal indicators, front fog lights, exterior heated mirrors, chrome accented exterior door handles and 16-inch alloy wheels fitted with 205/65R16 tires and a six-speed automatic transmission. The volume-leading EX trim offers larger 17-inch alloy wheels fitted with 215/55R17 tires. Moving to the SX, consumers will find stylish 18-inch polished alloy wheels with 225/45R18 tires, unique front and rear lower bumpers and side sills, a rear lip spoiler, aero wiper blades and HID headlights with auto leveling. Elevating to the all-new top-of-the-line Limited trim that Bullz-Eye tested brings Optima to another level of sporty refinement, adding unique and luxurious 18-inch chrome wheels, daytime running lights, red brake calipers, chrome accented side sills, chromed side mirrors and rear spoiler.
Ever since the new Kia Optima launched in 2010, the folks at Kia have continuously improved the interior cabin, and 2013 is no different. With sleek modern lines and a host of thoughtful features, the interior of the Optima exudes performance and was designed with drivers in mind. From the instrument panel that’s contoured toward the driver to create a cockpit-like feel, to the precise gauges and steering wheel-mounted paddle shifters, Optima’s interior provides the experience of a performance vehicle without sacrificing comfort or roominess. A sport-inspired Sportmatic shifter delivers crisp shifts, while an available panoramic sunroof provides an open-air feeling.