Flo Rida Previews New Album at Manhattan Event Sponsored by HP

Last night at the Hotel on Rivington in Manhattan, ArjanWrites.com presented a special ARTIST #TALK session with Miami-based club rapper Flo Rida, a massively successful artist who has sold 60 million records and scored 14 hit singles, including the ubiquitous hits “Low” and “Right Round.” Arjan describes the ARTIST #TALK series as “as a listening session meets ‘Inside The Actors Studio‘,” and this is a fairly accurate way to put it. The evening began with a basic interview summing up Flo Rida’s career thus far, and then proceeded to a preview listening session for his new album “Wild Ones.”

Flo Rida began as a hype man for the legendary 2 Live Crew, who were equally loved and hated in their time for boundary-pushing songs like “Me So Horny.” Of this experience, Flo says, “I heard about the crazy things that went on, but I never took part in that. I just went out and did the shows.” This is a large part of of his persona as an artist, a relentless positivity that embraces partying while avoiding explicit lyrics about drugs, guns or any other negative tropes often heard in club music. He says, “I was happy to have music that my mom could listen to … and put smiles on the faces of young and old people.” He has even started his own charity, Big Dreams 4 Kids, to give back to underprivileged youth in slums like the one in which he grew up. When asked about the way his music has mixed Hip-Hop with electronic dance music, he also points to his upbringing: “Growing up in Miami, Florida, it’s like a gumbo of different cultures.”

We then moved on to the listening portion of the evening, previewing 90-second snippets of all nine tracks from the new album, “Wild Ones.” The first single, “Whistle” has a pleasant, laid-back feel to it, with a hook that is almost reminiscent of the Red Hot Chili Peppers. The title track, “Wild Ones,” features the up-and-coming singer Sia, and Flo spoke of his interest in finding new talent because “when you’re starting out, you don’t have the chance to work with who you want to, you just have to do what you can, and that’s how I started out.” He would seem to have a good instinct for future success, judging by songs like “Starstruck,” an early collaboration with a then unknown artist named Lady Gaga.

The rest of the album largely follows the template of “Wild Ones,” with thumping dance beats and Flo’s facilitating delivery. It should give fans exactly what they’ve come to expect, but it would be nice to hear him switch up his style more. Flo is a club rapper, though, not an emcee’s emcee, and he has found a sound that works for him. Even his more reflective song, “I Cry” has a similarly up-tempo flow on the verses, though the beat is a bit slower than the rest. “Good Feeling” is another standout track, featuring a beautiful Etta James sample, and according to Flo, “she passed away right after we went number one” with the song, a strange omen that meant a lot to him. Perhaps the worst track on the album is “Sweet Spot,” which features a guest turn from Jennifer Lopez and lots of lazy sugar/sex references, even dropping the phrase “candy shop,” a reminder of 50 Cent’s most embarrassing work. Still, this is a record for people to dance to, not analyze, and it should satisfy that need quite nicely.

  

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