Interview with Duracell’s Kevin Jorgeson, first to free climb El Capitan in Yosemite National Park


It may not rain, it may not be cold or windy…but it always gets dark. In the outdoors, light is essential. Experts trust Duracell Quantum to provide dependable power in the dark because it lasts longer in 99% of devices.

During Kevin Jorgeson’s free climb of El Capitan, he trusted Duracell Quantum to power him through the night so he could climb in the dark and be one step closer to reaching the top.

We spoke to Kevin about his epic 19-day climb, the wear and tear on his body and his partnership with Duracell.

How are your hands? I’m worried about your hands.

I wish I could say you could still see the battle scars, but unfortunatel,y they are all healed. I was actually quite sad when they healed because it was the last physical remnant and evidence of the climb, you know? Now it is literally all memory.

How did you partner with Duracell? 

I’m pretty selective on all my partnerships and I try to work with companies that I am already using their products. So that includes my climbing shoes, my harnesses, the equipment we use to stay on the wall, and that goes for batteries too. So when we started this conversation, it was a natural fit. I had been using Duracell for years, we even had them up on the wall (of El Capitan). It was something that already existed, and it just meant that now we’d be able to tell that story.

What does “free climbing” mean? Does that mean you walk up to a mountain and climb it, with nothing?

No, the word “free” kind of messes with people’s perception. Really, it’s climbing as you would imagine climbing — it’s just climbing. 99% of climbers are free climbing. Meaning we climb, but we use equipment to catch us if we fall. And we fall a lot. It took us six years to put this thing together. Six years of a lot more failure than success. It wasn’t like we just walked up and climbed this thing. We started working together on this in 2009.

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Bullz-Eye interviews New York Giants linebacker Jon Beason for Duracell


New York Giants’ Jon Beason, left, demonstrates the communication devices that are powered by Duracell Quantum batteries to actor Taye Diggs at MetLife Stadium on Aug. 27, 2014 in E. Rutherford, N.J. (Photo by Mark VonHolden/Invision for Duracell)

New York Giants All-Pro middle linebacker Jon Beason hung out at MetLife Stadium (with Taye Diggs in tow) last week and explained to a throng of dudes how Duracell’s Quantum batteries power the NFL. We were part of that gaggle of dudes.

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A chat with Seattle Seahawks fullback Derrick Coleman, the NFL’s first deaf offensive player


One of the most famous episodes of the legendary sitcom “Seinfeld” was called “The Lip Reader.” In it, George borrows Jerry’s deaf girlfriend at a party to spy from across the room and lip-read his former girlfriend’s interactions with a presumed prospective beau. As with any typical Costanza situation, the plan ended in failure. But for Seattle Seahawks fullback Derrick Coleman and partner Duracell, the 2013 NFL season has been anything but.

Duracell hopes to inspire people, especially children, to trust the power within to achieve their dreams. And Coleman is a living example. Check out this fantastic video from Duracell detailing his road to the NFL:

Coleman, who is legally deaf  and has mastered the art of lip reading, entered the preseason as an undrafted running back a year removed from UCLA and was just hoping to be included on the Seahawks’ 53-man roster. After contributing on special teams and offensively (including a 6-yard TD catch) in the preseason, the Seahawks kept Coleman and converted him to fullback.

Coleman is the first deaf athlete to play offense in the NFL, which inspired Duracell to feature and promote his story of success.

“Duracell saw that I had an inspiring story to tell and they want to inspire people, especially children, to achieve the dreams they have like I did,” Coleman said. “That’s how we linked up based on the similarities.”

The 6-foot, 233-pound former Bruin scored his first career regular season touchdown on Monday Night Football in a 34-7 thrashing of the New Orleans Saints.

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