Most of us guys think we know it all when it comes to grooming and women. Wrong! There is no better way to learn about both subjects than a real live study. Good thing our friends at AXE are on the ball and these results are worth noting.

This AXE study was conducted with Guys and Girls at six major U.S. colleges and universities to learn what they thought about male grooming. In this study 261 guys were asked to shower with bar soap for one week and with AXE shower gel and the AXE detailer shower tool for one week (for all of you guys out there that don’t use AXE don’t get too nervous as no permanent damage is done just yet!).

Here are some of the results for all of the inquiring minds out there:

* 66% of girls surveyed felt that a guy who put more effort into their personal hygiene was sexy.

* A shower a day makes the girls want to play! 75% of the girls said they would only date a guy who showered daily.

* 81% of the girls said they’d be more willing to shower at a guys apartment if he had AXE Shower Gel in his shower (and not bar soap only). I can just see sales of AXE going gangbusters right now…..

* 90% of guys said they smelled better after using AXE Shower Gel.

* 88% of guys felt more confident in high pressure situations including presentations after showering with AXE.

* (This is the big one) While using AXE Shower Gel and the AXE Detailer Shower tool, guys were seven times more likely to hook up than guys who used bar soap alone.

Here’s a photo of Kim Kardashian sporting the obligatory big hat at last year’s Kentucky Derby. When I was invited last year by Axe Shower Gel I was thrilled at the chance to check out Churchill Downs and the Derby. Immediately you think about the thrill of the race, betting on the horses and hoping to see the first leg of an eventual Triple Crown winner. You also know that there will be a ton of drinking and partying on the infield and in the stands.

I was also aware of the tradition of dressing up for the Derby (if you’re in the stands), and how most women would wear big hats and elegant dresses for the event. I guess I just wasn’t prepared for just how many pretty women would be there, and how sexy they would look in their big hats! They were everywhere, and they dresses like that all weekend. Everywhere you went on that weekend, you’d see hot babes in big hats. The whole Southern Belle theme was alive and well, and it gave us some great ideas for future photo shoots! We have to do a model search in Kentucky around the Derby!

You can see more pics of pretty women in these big hats from the Kentucky Derby here, here and here. Now, go study the horses and get ready for the race!