Shark Surfing is No Bull

Just in time for Shark Week comes the newest fake extreme sport: “Shark Surfing,” in support of the new AMP Energy “No Bull. Just Energy.” campaign. In the video, extreme sport enthusiasts Josh and Damien are back to take on a second over-hyped sport. While the guys attempt to tame sharks on the high seas, MMA champion and long-time AMP Energy athlete Urijah Faber makes a special guest appearance and looks on at this new sport in disbelief.

The brand recently launched its new campaign with a two-part video series introducing the fake extreme sport, Full Contact Skydiving, which had America buzzing about whether or not the new sport was real or fake. The brand then revealed that Full Contact Skydiving was in fact a made-up sport via a second video, letting consumers know that they shouldn’t buy the hype if they are looking for real energy from an energy drink. The two videos combined generated over 2.5 million views.

Shark Surfing is yet another reminder that while other energy drink brands focus on hype and extreme activities, AMP Energy is all about providing real energy without the hype. Check out the latest video below:


You can follow us on Twitter and Facebook for content updates. Also, sign up for our email list for weekly updates and check us out on Google+ as well.

Live chat tomorrow with Urijah Faber and Chad Mendes

The AMP Energy/WEC Hometown Takedown (WEC: Henderson vs. Pettis) is almost here – and AMP Energy is back with another opportunity to give MMA fans exclusive, unprecedented access to the sport and its best fighters.

AMP Energy is inviting fans to a live chat with superstar fighters Urijah Faber and Chad Mendes hosted by PRO MMA Radio host Larry Pepe on AMP Energy’s USTREAM tomorrow, December 14th at 9 p.m. EST.

Faber and Mendes will field questions from fans about the AMP Energy Hometown Takedown at Arena, which is the final WEC card ever, as the organization announced last month that it will be merging with the Ultimate Fighting Championship® in 2011. The event is headlined by a fierce matchup between WEC lightweight champion Ben Henderson and Anthony Pettis. Check out Bullz-Eye’s recent interview with Anthony Pettis.

The chat is just another example of AMP Energy providing fans access to fans that no other sponsor has provided in any other sport. To get fans pumped for the upcoming fight, AMP Energy partnered with earlier this month and gave two fans the chance to have the ultimate experience at WEC Henderson vs. Pettis with the “Best Seat in the House” contest and the “Walk Out With a Fighter” contest, featuring Pettis.

Winners of both contests also received a trip for two to Phoenix, two tickets to the fight, and a dinner with Faber.

This summer, WEC and AMP Energy teamed up for the Hometown Takedown contest, which gave fans the chance to vote and bring a WEC event to their area. Phoenix was announced as the fan’s choice for the December 16 fight.

Here’s a video shout out from Urijah Faber inviting Bullz-Eye readers to join the chat tomorrow night. See you there!


A Chat with WEC Fighter Anthony “Showtime” Pettis

The biggest day in Anthony Pettis’ life is quickly approaching. At age 23, the World Extreme Cagefighting lightweight is set to contend for the WEC title against champion Ben Henderson on Thursday, Dec. 16 in Glendale, Ariz. in the final WEC event in the history of the organization. As if fighting for the title wasn’t enough, the winner of this showdown will immediately become the No. 1 contender to the UFC lightweight title as the premiere MMA organization will absorb the WEC starting in January.

It has been whirlwind year for Pettis, who picked up a major sponsorship with AMP Energy and was featured on MTV’s “World of Jenks” over the past few months all while climbing the WEC lightweight ladder. With his lifelong dream and a world of opportunity within his grasp, Pettis took some time from preparing for Henderson to speak will about this.

Bullz-Eye: Well, Anthony, the fight is getting closer, how do you feel your training is going as you are winding down your camp?

Anthony Pettis: I am feeling great. I have had a great camp. I am ready. I have pushed myself to the limits everyday. I leave it all in practice. If Ben is going to beat me it is because he is truly better than me, not because I didn’t prepare the right way.

BE: What about the concept of a five-round fight? How have you been working on your cardio for this fight and how do you feel about your conditioning if it goes into those later rounds?

AP: I hired a great strength and conditioning coach that I have been working with for the last two fights and we have been pushing it. The only way to prepare for a five-round fight is to push your cardio and push yourself to the limits. I have been doing that everyday and I have been sparring six-minute rounds and I have been feeling good. My coach, Duke Roufus, really knows how to get ready for a fight and he is pushing me hard.

BE: Do you have to change your mindset for this fight knowing you may have to go an extra 10 minutes than a normal bout?

AP: I am not changing anything. I am training myself to give 100 percent every second of every round. I am pushing myself to the limits. I really am pushing myself to my limits. I want to be able to go, go, go. I want to take the fight anywhere and everywhere. I am not going to be looking to take it easy for a couple of rounds. I am going to push a fast pace and do my all to keep winning the fight at all times.

BE: What do you see when you watch Ben Henderson on film? What stands out about him? He seems like he just has a little bit of everything and doesn’t excel in any one area.

AP: Yeah, I am glad you said that because clearly Ben is a great fighter and he is a great champion that is tough in every aspect, but he has holes in his game just like everyone does. I mean, I have holes in my game. My coach has been watching a lot of tape on him and he has been training me for certain positions and situations that are going to help me capitalize and get a win in this fight. I have some great training partners that even look like Ben. The thing I have to look out for is his cardio because he is relentless and I can’t let myself lose focus.

BE: Without giving away your strategy for the fight, in what areas do you feel you are superior to Henderson?

AP: It is simple, for this fight I want to be the better fighter everywhere. His wrestling is great, his striking is good, and his cardio is good. I have to be ready for anything and be just a little bit better.

BE: How important will the mental aspect of this fight be given that it is your first title fight?

AP: It is big. Each fight I have had over the last few years has been a peak fight where it was the biggest fight of my career to that point. Now, I am 23-years-old and fighting for a world title and a chance to fight for the UFC belt. It is kind of overwhelming, but I know no matter what I do, I am going to have some nerves. I really just need to focus on doing what I did to get to this point and push myself a little further than that. I don’t want to overdo it or under do it.

BE: Are you going to try and enjoy the moment of reaching this milestone come fight night?

AP: I am going to love every moment. I am loving it now. This is what I have wanted to do with my life and this is all I have wanted to do. I am going to enjoy every moment and this is the last event ever in the WEC and I am going to be part of that. It will be great.

BE: With the nerves, how long does it take for your nerves to settle on fight night?

AP: I don’t think my nerves go away until I am lying in bed that night and when the fight is over, the interviews are done, and after the celebrating is over. It is one of those things you can’t explain. I love the feeling, but I just can’t explain it. You have to get up for these fights, but for me the nerves don’t go away until I am sleeping.

BE: How have you envisioned yourself winning this fight?

AP: Everyone asks me that and I honestly don’t know. This is one of those fights where it could end standing or it could end on the ground or even in the clinch. We are both good fighters, it is just going to come down to who makes the first mistake and how that guy capitalizes on that mistake. I will tell you this, no matter how the fight ends, my hand will be raised and that belt will be around my waist.

BE: Is it hard not to think about the feeling of becoming champion and just focus on the opponent or do you allow yourself to get lost in that moment?

AP: That has been my dream and that is what pushes me, so I think about it a lot. I am not trying to be overconfident or cocky, but my goal has always been to be champion, so I just have to be prepared to do anything and everything to make that happen. The next 25 minutes inside that cage decided the rest of my career. I think about that all the time.

BE: Would going a full 25 minutes in this fight prove something to you or do you not need to prove anything to yourself?

AP: I don’t think I need to go 25 minutes to finish this guy. It is going to be a war and we are both going to be looking to finish at all times. If it does go 25 minutes, that is just more time for me to prove to this guy that I am the better fighter. I think it would be a plus for me if it went 25 minutes because I can just put on more of a show. If I can finish this guy in 25 minutes, I should be able to finish him in 15 minutes.

BE: With the UFC merger starting in January, is it hard to not look forward to being a UFC fighter soon?

AP: It is not playing a big factor right now. Right now I am a WEC fighter and my next fight will be in the blue octagon and my hands will be wrapped in the WEC logo. What ever comes after that, I will prepare for it then.

BE: Why should fans that haven’t seen much of the WEC or seen you fight tune into this fight?

AP: If you haven’t seen me fight, every time I go into the cage I bring something new. I put on a show. It’s not that I am trying to put on a show for the fans, that is just my style. I have so many moves that the world hasn’t seen yet. Also, Ben Henderson is a great fighter and it is going to be two true warriors fighting in that cage. It is the last WEC event ever and we are going to put on a show.

BE: Alright Anthony, I appreciate your time and best of luck to you in your title fight.

AP: Thanks a lot. It will be a great fight.


WEC 53: Henderson vs. Pettis Preview

Fans of World Extreme Cagefighting had their say and now an event of epic proportions on the MMA scale is heading to Phoenix as part of AMP Energy’s “Hometown Takedown” promotion. The promotion allowed fans to vote on which city would be awarded with a WEC event and the winner was Phoenix, which will host WEC 53: Henderson vs. Pettis from the Arena.

The fight card is stacked from top to bottom with the main attraction being two championship bouts, headlined by the WEC Lightweight Championship fight between champion Ben Henderson and challenger Anthony Pettis. Henderson (12-1) is looking to defend his belt for the second time as he is coming off a first round submission win over Donald Cerrone at WEC 48. Henderson has won his last 10 fights, seven of which came by submission. Pettis (12-1) is contending for the title for the first time in his career after winning three straight, including a third-round submission win over grappling specialist Shane Roller at WEC 50. Pettis is a unique striker that mixes a variety of punches, kicks and knees, and is always entertaining to watch.

In the other championship bout, WEC Bantamweight champion Dominick Cruz will defend his title against top contender Scott Jorgensen. Cruz (16-1) is defending his title for the second time after winning a unanimous decision over Joseph Benavidez at WEC 50. Cruz is a winner of seven straight as his speed and mobility have been difficult for opponents to deal with. Jorgensen (11-3) is contending for the title for the first time. He is a winner of five straight fights, which earned him a shot at Cruz. Jorgensen is a compact fighter that has good striking but even better wrestling ability. He will look to ground Cruz to take away his mobility.

One lucky MMA fan will have the opportunity to witness this marquee event live and in person as AMP Energy is providing two tickets and free airfare to the show as part of the AMP Energy Hometown Takedown giveaway. The lucky winner will also walk out to the cage with Anthony Pettis as he prepares to challenge Henderson for the WEC Lightweight title and have dinner with fellow MMA fighter Urijah Faber. Even better? Pettis is going to announce the winner of the contest live, on-air during WEC: Faber vs. Mizugaki on Versus, November 11.

Head on over to the official contest page to find out how to enter, and then be sure to tune in to WEC 53: Henderson vs. Pettis on Versus on December 16th!


AMP Energy and the WEC launch the “Hometown Takedown” competition

If it seems like the good fights never come to your city, now’s your chance to do something about it. AMP Energy and the WEC are sponsoring the Hometown Takedown, a competition that will allow consumers to choose where the next great WEC event happens. AMP Energy proudly sponsors the best WEC fighters, including Urijah Faber, Chad Mendes and Joseph Benavidez. With more than 30 eligible areas across the country, it should be easy to find a kickass location to see your favorite fighter in your hometown. Just in case there’s nothing close, or in case your city doesn’t win, they’ve got you covered. AMP Energy has partnered with the WEC to offer an all-expense-paid trip to see the Hometown Takedown.

Today we’re premiering the new spot above featuring Faber, Mendes and Benavidez. Urijah Faber is thrilled to be a part of it. “I’ve always said I’ll fight anyone, anywhere – and now I’ll get a chance to with the help of MMA fans nationwide. My partners at AMP Energy created the ‘Hometown Takedown’ contest which gives MMA fans in 30 cities across the county an opportunity to bring a fight to their hometown this December. No question, we’re giving fans unprecedented access to the sport and athletes while raising the awareness of the WEC on a national scale. MMA fans just need to get involved and vote often for their area.”

Pat Santangelo, Assistant Marketing Manager for AMP Energy, said, “I’m not sure if the ‘Hometown Takedown’ is the first time a major sport has allowed the fans to decide where an event will take place, but I can’t think of another instance. With the help the fans and our partners at WEC, Hess, Maverik, and Versus, AMP Energy is going to bring the best MMA fighters to the most hardcore fans, wherever they are.”

Voting is simple. You can cast a ballot for your hometown on the web or by texting your vote to a secret number, available only at Hess and Maverik stores across the country. Those who vote will be automatically entered to win the event package, representing either Hess or Maverik for the world’s fans. This is your chance to bring the WEC to your backyard. Get the word out, and get voting!