Just in time for Shark Week comes the newest fake extreme sport: “Shark Surfing,” in support of the new AMP Energy “No Bull. Just Energy.” campaign. In the video, extreme sport enthusiasts Josh and Damien are back to take on a second over-hyped sport. While the guys attempt to tame sharks on the high seas, MMA champion and long-time AMP Energy athlete Urijah Faber makes a special guest appearance and looks on at this new sport in disbelief.

The brand recently launched its new campaign with a two-part video series introducing the fake extreme sport, Full Contact Skydiving, which had America buzzing about whether or not the new sport was real or fake. The brand then revealed that Full Contact Skydiving was in fact a made-up sport via a second video, letting consumers know that they shouldn’t buy the hype if they are looking for real energy from an energy drink. The two videos combined generated over 2.5 million views.

Shark Surfing is yet another reminder that while other energy drink brands focus on hype and extreme activities, AMP Energy is all about providing real energy without the hype. Check out the latest video below:

The AMP Energy/WEC Hometown Takedown (WEC: Henderson vs. Pettis) is almost here – and AMP Energy is back with another opportunity to give MMA fans exclusive, unprecedented access to the sport and its best fighters.

AMP Energy is inviting fans to a live chat with superstar fighters Urijah Faber and Chad Mendes hosted by PRO MMA Radio host Larry Pepe on AMP Energy’s USTREAM tomorrow, December 14th at 9 p.m. EST.

Faber and Mendes will field questions from fans about the AMP Energy Hometown Takedown at Jobing.com Arena, which is the final WEC card ever, as the organization announced last month that it will be merging with the Ultimate Fighting Championship® in 2011. The event is headlined by a fierce matchup between WEC lightweight champion Ben Henderson and Anthony Pettis. Check out Bullz-Eye’s recent interview with Anthony Pettis.

The chat is just another example of AMP Energy providing fans access to fans that no other sponsor has provided in any other sport. To get fans pumped for the upcoming fight, AMP Energy partnered with Bullz-Eye.com earlier this month and gave two fans the chance to have the ultimate experience at WEC Henderson vs. Pettis with the “Best Seat in the House” contest and the “Walk Out With a Fighter” contest, featuring Pettis.

Winners of both contests also received a trip for two to Phoenix, two tickets to the fight, and a dinner with Faber.

This summer, WEC and AMP Energy teamed up for the Hometown Takedown contest, which gave fans the chance to vote and bring a WEC event to their area. Phoenix was announced as the fan’s choice for the December 16 fight.

Here’s a video shout out from Urijah Faber inviting Bullz-Eye readers to join the chat tomorrow night. See you there!

Fans of World Extreme Cagefighting had their say and now an event of epic proportions on the MMA scale is heading to Phoenix as part of AMP Energy’s “Hometown Takedown” promotion. The promotion allowed fans to vote on which city would be awarded with a WEC event and the winner was Phoenix, which will host WEC 53: Henderson vs. Pettis from the Jobing.com Arena.

The fight card is stacked from top to bottom with the main attraction being two championship bouts, headlined by the WEC Lightweight Championship fight between champion Ben Henderson and challenger Anthony Pettis. Henderson (12-1) is looking to defend his belt for the second time as he is coming off a first round submission win over Donald Cerrone at WEC 48. Henderson has won his last 10 fights, seven of which came by submission. Pettis (12-1) is contending for the title for the first time in his career after winning three straight, including a third-round submission win over grappling specialist Shane Roller at WEC 50. Pettis is a unique striker that mixes a variety of punches, kicks and knees, and is always entertaining to watch.

In the other championship bout, WEC Bantamweight champion Dominick Cruz will defend his title against top contender Scott Jorgensen. Cruz (16-1) is defending his title for the second time after winning a unanimous decision over Joseph Benavidez at WEC 50. Cruz is a winner of seven straight as his speed and mobility have been difficult for opponents to deal with. Jorgensen (11-3) is contending for the title for the first time. He is a winner of five straight fights, which earned him a shot at Cruz. Jorgensen is a compact fighter that has good striking but even better wrestling ability. He will look to ground Cruz to take away his mobility.

One lucky MMA fan will have the opportunity to witness this marquee event live and in person as AMP Energy is providing two tickets and free airfare to the show as part of the AMP Energy Hometown Takedown giveaway. The lucky winner will also walk out to the cage with Anthony Pettis as he prepares to challenge Henderson for the WEC Lightweight title and have dinner with fellow MMA fighter Urijah Faber. Even better? Pettis is going to announce the winner of the contest live, on-air during WEC: Faber vs. Mizugaki on Versus, November 11.

Head on over to the official contest page to find out how to enter, and then be sure to tune in to WEC 53: Henderson vs. Pettis on Versus on December 16th!

If it seems like the good fights never come to your city, now’s your chance to do something about it. AMP Energy and the WEC are sponsoring the Hometown Takedown, a competition that will allow consumers to choose where the next great WEC event happens. AMP Energy proudly sponsors the best WEC fighters, including Urijah Faber, Chad Mendes and Joseph Benavidez. With more than 30 eligible areas across the country, it should be easy to find a kickass location to see your favorite fighter in your hometown. Just in case there’s nothing close, or in case your city doesn’t win, they’ve got you covered. AMP Energy has partnered with the WEC to offer an all-expense-paid trip to see the Hometown Takedown.

Today we’re premiering the new spot above featuring Faber, Mendes and Benavidez. Urijah Faber is thrilled to be a part of it. “I’ve always said I’ll fight anyone, anywhere – and now I’ll get a chance to with the help of MMA fans nationwide. My partners at AMP Energy created the ‘Hometown Takedown’ contest which gives MMA fans in 30 cities across the county an opportunity to bring a fight to their hometown this December. No question, we’re giving fans unprecedented access to the sport and athletes while raising the awareness of the WEC on a national scale. MMA fans just need to get involved and vote often for their area.”

Pat Santangelo, Assistant Marketing Manager for AMP Energy, said, “I’m not sure if the ‘Hometown Takedown’ is the first time a major sport has allowed the fans to decide where an event will take place, but I can’t think of another instance. With the help the fans and our partners at WEC, Hess, Maverik, and Versus, AMP Energy is going to bring the best MMA fighters to the most hardcore fans, wherever they are.”

Voting is simple. You can cast a ballot for your hometown on the web or by texting your vote to a secret number, available only at Hess and Maverik stores across the country. Those who vote will be automatically entered to win the event package, representing either Hess or Maverik for the world’s fans. This is your chance to bring the WEC to your backyard. Get the word out, and get voting!