Adidas unveils 2014 World Cup Battle Pack collection

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The 2014 FIFA World Cup is less than a month away, and adidas has debuted a new collection of Battle Pack cleats just in time for the tournament. Featuring a cleat from the brand’s five silos — including Lionel Messi’s signature adizero F50, as well as the latest Predator, Nitrocharge, 11Pro and adizero F50 — each model comes in its own disruptive black and white pattern.

Every adidas player will wear the Battle Pack cleats during the 2014 FIFA World Cup, including Messi (Argentina), Mesut Özil (Germany), Dani Alves (Brazil), Luis Suarez (Uruguay), Karim Benzema (France), Frank Lampard (England), Arjen Robben (Netherlands), Fernando Torres (Spain) and Jozy Altidore (USA).

“The black and white design is unlike anything I’ve seen on the field,” said US forward Altidore. “Wearing the same collection as every other adidas athlete at the World Cup makes me part of something bigger.”

The unique black and white design of the Battle Pack collection is inspired by the war paint of native warriors and features gold stripes representing the FIFA World Cup trophy. Alternatively, the Battle Pack version of Messi’s signature adizero F50 includes a blue and white pattern to celebrate the Argentina federation.

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The adidas Battle Pack collection debuts on the field for the first time during the UEFA Champions League Final in Lisbon on May 24. All five models are now available for pre-order exclusively at adidas.com and will hit stores beginning May 26.

For more information, join the conversation on Facebook and Twitter using #WorldCup.

  

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Adidas Springblade shoes setting a new standard for workouts

For all of you out there who, like us, were hooked on the original Springblade shoe from adidas, you really have to check out the newly released version. Springblade, introduced last year, is the first running shoe with blade technology designed to help propel you forward. The Razor features a unique web design over sock-like Techfit technology that helps lock your feet in place and enhances breathability. The shoe’s 16 individually-tuned blades instantaneously react to any environment, compressing and releasing energy.

The Springblade Razor is on sale now at adidas.com, at adidas Sport Performance stores and retailers nationwide like Finish Line. The shoe launches in four colorways for men, including Solar Blue/Tech Grey Metallic/Black, Black/Tech Grey Metallic/ Light Scarlet, Metallic Silver/Black/Light Scarlet and Light Scarlett/Black/Metallic Silver, and three colorways for women, including Solar Blue/Tech Grey Metallic/Black, Black/Black/Vivid Berry and Bahia Pink/Metallic Silver/Black.

Your training will never be the same once you utilize the Springblade design and comfort. After testing the 2014 version, they only improved, as the Techfit technology is a real difference maker!

  

Adidas reveals Brazuca match ball for World Cup 2014

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With World Cup 2014 only six months away, and the official draw taking place tomorrow to see which countries will face off against each other in the group stages, adidas has revealed the official match ball for the tournament, and it’s a beauty. The company sent us our own Brazuca (an informal local term that means “Brazilian”) to test out this week, and we have a good feeling that, unlike World Cup 2010’s much-criticized Jabulani ball, players are going to really love playing with this one.

The Brazuca is a breakthrough innovation featuring a revolutionary six-panel design and a unique surface that provides improved grip, touch sensibility and aerodynamics. It’s got just enough stickiness from the goose bump texture without being a hindrance to flair players, and it’s not nearly as unpredictable in the air as the Jabulani, which should be music to goalkeepers’ ears. The colors and ribbon design on the ball panels symbolize the traditional multicolored wish bracelets worn in Brazil, and also reflect the vibrancy and fun associated with soccer in the country.

Quite amazingly, the Brazuca has gone through two and half years of testing involving more than 600 of the world’s top players – including Lionel Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane – as well as 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas. And that attention to detail really shows in the final product, hopefully resulting in a World Cup remembered more for the incredible moments than the Brazuca itself. After all, that’s the true test of a great match ball.

For more on the Brazuca, check out the video below to see the ball in action, head over to adidas.com to buy your own, and be sure to follow @adidassoccer and @brazuca for other news leading up to next year’s World Cup.

  

Adidas unveils “BIG Logo” uniforms

If you’re looking for cool NBA-themed gifts for the holidays or some new gear for yourself, check out these new “BIG Logo” uniforms unveiled by adidas and the NBA that will be worn by all 10 teams playing on the Christmas Day games. The “BIG Logo” Holiday Collection incorporates short-sleeve jerseys featuring oversized team logos in a reflective chrome color scheme on the chest as well as holiday-inspired warm-up jackets and shooting shirts and are available for purchase NBAStore.com. I suspect plenty of NBA fans would love to get this as a gift and then see players wearing them on Christmas day so this looks like a great promotional idea.

Check out the slideshow above as Derrick Rose, Dwight Howard, Harrison Barnes and Iman Shumpert show off the new jerseys. Also, keep an eye out for the new TV spot below showcasing the new uniforms.

Here’s the NBA game schedule on ESPN and ABC channels:

12 p.m. – Chicago Bulls at Brooklyn Nets
2:30 p.m. – Oklahoma City Thunder at New York Knicks
5 p.m. – Miami Heat at Los Angeles Lakers
8 p.m. – Houston Rockets at San Antonio Spurs
10:30 p.m. – L.A. Clippers at Golden State Warriors

  

RG3 in adidas commercial on eve of 2013 NFL season

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The 2013 NFL season kicks off tonight with the Baltimore Ravens traveling to Denver as the Broncos try to avenge their gut wrenching loss from last season’s playoffs.

One story line this season revolves around the return of Robert Griffin III as he tries to return from a season-ending knee injury. He’s slated to start game 1, and here he’s ready to roll with Adidas as the season gets underway.

  

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