adidas reveals Brazuca match ball for World Cup 2014
With World Cup 2014 only six months away, and the official draw taking place tomorrow to see which countries will face off against each other in the group stages, adidas has revealed the official match ball for the tournament, and it’s a beauty. The company sent us our own Brazuca (an informal local term that means “Brazilian”) to test out this week, and we have a good feeling that, unlike World Cup 2010’s much-criticized Jabulani ball, players are going to really love playing with this one.
The Brazuca is a breakthrough innovation featuring a revolutionary six-panel design and a unique surface that provides improved grip, touch sensibility and aerodynamics. It’s got just enough stickiness from the goose bump texture without being a hindrance to flair players, and it’s not nearly as unpredictable in the air as the Jabulani, which should be music to goalkeepers’ ears. The colors and ribbon design on the ball panels symbolize the traditional multicolored wish bracelets worn in Brazil, and also reflect the vibrancy and fun associated with soccer in the country.
Quite amazingly, the Brazuca has gone through two and half years of testing involving more than 600 of the world’s top players – including Lionel Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane – as well as 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas. And that attention to detail really shows in the final product, hopefully resulting in a World Cup remembered more for the incredible moments than the Brazuca itself. After all, that’s the true test of a great match ball.
For more on the Brazuca, check out the video below to see the ball in action, head over to adidas.com to buy your own, and be sure to follow @adidassoccer and @brazuca for other news leading up to next year’s World Cup.
adidas unveils “BIG Logo” uniforms
If you’re looking for cool NBA-themed gifts for the holidays or some new gear for yourself, check out these new “BIG Logo” uniforms unveiled by adidas and the NBA that will be worn by all 10 teams playing on the Christmas Day games. The “BIG Logo” Holiday Collection incorporates short-sleeve jerseys featuring oversized team logos in a reflective chrome color scheme on the chest as well as holiday-inspired warm-up jackets and shooting shirts and are available for purchase NBAStore.com. I suspect plenty of NBA fans would love to get this as a gift and then see players wearing them on Christmas day so this looks like a great promotional idea.
Check out the slideshow above as Derrick Rose, Dwight Howard, Harrison Barnes and Iman Shumpert show off the new jerseys. Also, keep an eye out for the new TV spot below showcasing the new uniforms.
Here’s the NBA game schedule on ESPN and ABC channels:
12 p.m. – Chicago Bulls at Brooklyn Nets
2:30 p.m. – Oklahoma City Thunder at New York Knicks
5 p.m. – Miami Heat at Los Angeles Lakers
8 p.m. – Houston Rockets at San Antonio Spurs
10:30 p.m. – L.A. Clippers at Golden State Warriors
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Tags: 2013 holiday gift guide, Adidas, BIG Logo uniforms, Derrick Rose, Dwight Howard, fashion for men, gear for guys, gear for men, gift guide, gift guide for guys, gift guide for men, Harrison Barnes, Holiday Gift Guide, holiday gift guide for guys, holiday gift guide for men, Iman Shumpert, men's fashion, NBA, NBA jerseys, style, style for guys, style for men, team jerseys, “BIG Logo” Holiday Collection
RG3 in Adidas commercial on eve of 2013 NFL season
The 2013 NFL season kicks off tonight with the Baltimore Ravens traveling to Denver as the Broncos try to avenge their gut wrenching loss from last season’s playoffs.
One story line this season revolves around the return of Robert Griffin III as he tries to return from a season-ending knee injury. He’s slated to start game 1, and here he’s ready to roll with Adidas as the season gets underway.
Boost your energy with Springblade technolgy from adidas
Most of our readers have probably seen ads for the adidas Springblade, which are the first running shoe with individually tuned blades engineered to help propel runners forward with one of the most effective energy returns in the industry. Right when we put these shoes on for a test run, we couldn’t believe the explosive energy from the Springblade shoe! Unlike standard EVA midsoles, which deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer. The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet. The feeling is so unique and new that you really feel like you are experiencing something from the future.
For all the serious runners out there, it’s important to know that each blade is precisely tuned in geometry, thickness and position for each phase of a runner’s stride to provide support and a full range of movement. Additionally, Springblade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole. After six years in the making, aIT (adidas Innovation Team) tested hundreds of materials to ensure each spring produced maximum energy efficiency with every step and conducted rigorous ballistics tests to maintain long-lasting durability For top performance in all environments, Springblade is seven times more temperature resistant than shoes with adidas’ standard EVA cushioning. Aside from all of the technology under your feet, these new Springblade’s look incredible and will grab attention from folks of all walks of life.
The adidas Springblade is available for $180 and has been on sale since August 1 at adidas.com and retailers nationwide, including Finish Line, Foot Locker, Dick’s Sporting Goods, Eastbay and select running specialty stores.
Bullz-Eye reviews the adidas D ROSE 3.5 Signature Basketball Shoe
We were fortunate to review the newly designed and developed D Rose 3.5 Signature Basketball Shoe from adidas with input from Chicago Bulls superstar point guard Derrick Rose. The shoe has improved performance, bolder style and more personal details than its predecessor and launched just a few weeks ago. The D Rose 3.5 shoe is inspired by Derrick’s dedication and hard work to his game and features adidas’ most innovative performance technology, premium and rich style elements and personal details.
To exceed the performance needs for Derrick’s unique style of play, which includes extreme changes in direction, acceleration and explosiveness, adidas designers made the D Rose 3.5 more supportive, comfortable and responsive than its predecessor. The shoe fits even closer to the foot for faster cuts and features a SPRINTWEB upper engineered specifically for his style of play, which reduces weight with maximum support and breathability.
Additional performance features include an ergonomic ankle collar pocket to ensure maximum support during hard cuts and a breathable mesh tongue to improve comfort. SPRINTFRAME technology features an external heel counter to reduce weight and allow for energy return and motion control, giving Derrick his best performing signature shoe to date to improve his performance on court.
The bold spiral overlay pattern is inspired by Derrick’s goal to tighten his game, and functionally, it increases flexibility and provides optimum toe protection. The synthetic leather upper features the spiral protruding from the D Rose logo on the ankle to represent how his on and off-court success continues to grow from the support of his family, who inspired the logo. Chicago call-outs on the inside of the tongue showcase the essence of Rose, including a “Rooted in Chicago” graphic with lettering, colors and shapes inspired by Derrick’s tattoos and the Chicago flag. Each colorway of the D Rose 3.5 will feature special graphics, materials and colors that give details about Derrick’s life and style of play.
The three stripes are again featured on the back of the shoe to represent Rose’s speed, and now wrap around the outsole so opponents will see them not only when he drives past them, but also goes over them.
The D Rose 3.5 launched at retailers worldwide on January 31st for $160 in away (black/white/red) and home (gray/black/red) colorways. The shoe will launch in six additional editions through April.
The new D Rose 3.5 not only looks incredible, but the fit and finish of the new shoe from adidas hits new levels for comfort and stability. These new offerings are extremely lightweight but add to the strength of an already top-shelf shoe. The attention one gets from wearing the new D Rose 3.5’s might surprise you because everyone wants to check them out on and off the court.