Idolised by millions of football fans across the globe for his dazzling skills and sportsmanship, Pele proved to be the perfect role model for aspiring footballers everywhere. When you are someone as famous as Pele and can be considered to be the very epitome of masculinity, it certainly made people sit up and take notice when the Brazilian star of the past and father of five children, became the public spokesperson for one of the great male taboos: erectile dysfunction or ‘impotence’.
Pele was the perfect choice because impotence has nothing to do with machismo or ‘manliness’. Being a very masculine role model, he was in the perfect position of trust and respectability to be able to successfully deliver this important message and bring the subject out into the public arena.
With a glittering career and natural screen presence, Pele was a regular on our screens in his heyday. But his later TV appearances were not to talk about football, but to open up a discussion about erectile dysfunction (ED) and the possible treatments.