I recently joined a roundtable with Fred DePerez who is Head of Dodge Marketing at the North American International Auto Show. Dodge has some exciting products and we had a chance to check them out up close and we were impressed!
It’s no secret that Chrysler has been struggling over the course of the last decade. The company has probably taken more than its fair share of the media beating, though, especially considering the positive moves it’s been making in the past couple years.
As Tom Orlando has it at Dashboard News, Chrysler is poised for a comeback. Here’s an excerpt from his thoughts on Chrysler’s development:
Chrysler sales in 2010 are up almost 20 percent from 2009 and with eleven all-new or seriously refreshed Chrysler, Jeep, Dodge, Ram Truck and Fiat vehicles to be launched during the fourth quarter of 2010 and first quarter of 2011, the march is on for a larger slice of the market. Also in the mix is the venerable Fiat 500, which will add some flair to the Chrysler/Fiat stable and don’t be surprised if that little 500 becomes a cult hit. Many thought the days were numbered for Chrysler and it wasn’t easy to change perceptions but in the auto world, many are taking notice of what Chrysler and all of her brands are building and selling.
The Dodge brand has seen sales steadily climb and has new product that could seriously put them on a roll with the gorgeous 2011 Dodge Durango, the stylish and tough-looking 2011 Dodge Charger, the sharp crossover 2011 Dodge Journey, the new 2011 Dodge Avenger, the upgraded 2011 Dodge Grand Caravan, and the badass Dodge Challenger SRT8 392. We had a chance to drive some of these cars and were very impressed. The 2011 Dodge Charger is the flagship of the Dodge brand and appears to be ready to rock and roll in the sales department, with a re-design that looks awesome.
For more about the future of the Chrysler brand, including a sneak peek at the 2011 Chrysler 300, head over to Dashboard News.