I love this new “Immigrants” ad for the Fiat 500 heralding “the next wave of Italians” coming to America, particularly since my own parents came from Italy.

We just caught the new JLo commercial for the Fiat 500, and we have to say we like what we see from her and the car! Coming off her breakup with Marc Anthony, Jennifer Lopez looks spectacular in this video. Also, as you can tell from our recent review, we like the new Fiat 500 as well.

There’s a lot of buzz around the Fiat 500, and for good reason. It’s an exciting little car with a lot of character, but everyone knows that we like to personalize our stuff. Fiat put together an iPad app that allows users to do just that – customize and personalize the Fiat 500 to their very own tastes. Users can add graphics, sketch designs, and much more in this interactive app.

Check out the video above and download the Fiat Source iPad app from the App Store.

We had the chance to attend a party at the new Fiat dealership in LA to check out the new Fiat 500 during the LA Auto Show. Fiat is finally coming back to the United States and the company unveiled the hot new 500 at the party.

With the Italians involved we weren’t surprised at the incredible food served at the event, and of course they had beautiful women serving espresso as well. We were also struck by the elegant and modern design of the dealership that helped to highlight the impressive new design of the Fiat 500 that was tailored for the American market. The company also had a vintage 500 on hand at the auto show which of course was promoted by a beautiful booth babe. The Italians are reintroducing sex appeal to the auto business, and we couldn’t be happier!