Thomas Edison famously said, “Success is 1% inspiration and 99% perspiration.” If tennis legend John McEnroe and Dove Men’s + Care have their way, those numbers will be 100% inspiration and 0% perspiration, particularly at this year’s 2013 New York City Marathon.
McEnroe is serving as “Anti-Irritation” coach to the Dove Men+Care Marathon team, a group of five runners that elected to run with 48-hour anti-irritation protection on their side. The best part is, readers can enter DOVE’s contest to run the marathon and occupy the team’s two final spots!
Johnny Mac will be ready to chide, deride and humiliate the members of DOVE Men + Care 2013 NYC Marathon team and you could potentially be dehumanized by the most historically significant US tennis player of all-time.
“With me being the irritable type, the product we’re working with at DOVE made sense,” he said in a recent interview.
John only wants the best for you, and his level of apparent irritation as he trails you with a bullhorn is only spewed at that sad-sack that you refer to as a “body” because he’s irritated; irritated at inferior men’s skin cleaning products.
“I know a thing or two about irritation and I am giving these guys tips so they can make it to the final mile without any distractions,” says McEnroe.
While Dove Men+Care Antiperspirant/Deodorant has anti-irritating underarm care covered, McEnroe is tackling physical and emotional irritation on the road, starting with a series of humorous shorts: