Harlistas in East LA: Harley-Davidson showcases the new Seventy-Two Sportster

American motorcycle legend Harley-Davidson hosted an event for its latest Sportster model, the “Seventy-Two,” and Bullz-Eye.com was invited to ground zero of Latino motorcycle culture in East LA for the press launch and cultural immersion. The “72,” with its stylistic nod to hi metal flake custom paint and chrome so popular with the Latino low riders of Wittier Blvd., has made this one of Harley’s most splashy and eye-catching Sportster models to date.

Our first stop was the Harley-Davidson dealership in Glendale on the outskirts of downtown LA for a review of the Harley family of motorcycles for 2012 and our first glimpse of the new Seventy-Two model. This strikingly flashy Sportster is sure to get attention at any stoplight but is also within the most reasonably priced group of Harleys. The “72” boasts a hugely attention-getting hi metal flake red paint job, in Hard Candy Big Red Flake, the Evo 1200 cc V- twin, mini ape handle bars and a peanut gas tank. Forward foot controls and a low 28” seat height give laid back rider comfort, and the high torque output (73 pd-ft) in the low/mid RPMs lends the bike to impressive acceleration on the low end of the spectrum. The MSRP is $10,499 for the standard paint, and if you want the Hard Candy Big Red Flake, it has an MSRP of $11,199.

Tipping the scales at a modest 545lbs, this bike feels even lighter than it is, with a chopper fork rake, aluminum head and cylinders, skinny white wall wheels and narrow frame. The Sportster family has always been my favorite, with its nimble design and attractive low price, and it was always the most fun to drive. This is a bike either sex can easily operate with ease, the low un-sprung weight and laid back low seat height making it fun to buzz around in on a whim.

Soon after the showroom tour we were given an informative presentation of the Latino and Harley cultural marriage here in East LA. For more than 50 years, Latin American Harley riders have been proudly calling themselves Harlistas, and we were about to go on an enlightening tour of Los Angeles, with all things Latin and Harley mixed in!

Latino culture has profoundly shaped California and LA in particular, and the Latino culture loves the concept of Harley as it symbolizes freedom, individually and a sense of family – the Harley family. We visited several cultural highlights of East LA, including the LA Plaza de Cultura y Artes, the Chicano murals of Boyle Heights, Candelas Guitars and a stop at Cities Restaurant, complete with authentic Mexican premium tequila tasting, courtesy of paQui Tequila! The food and subsequent tequila shots were delicious, and we boarded the tour bus for the afternoon stops.

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