One afternoon, you’re sipping an ice-cold craft beer, and it hits you — the only thing better than drinking good beer is making good beer (and then drinking it, of course). Perhaps you’ve experimented with some home-brewing equipment and have perfected an original recipe or two, but what you really want is to turn your hobby into a lucrative business. Starting a successful microbrewery takes passion and talent, but it also requires a great deal of business savvy. If you’re serious about starting a craft beer company, here is what you’ll need to know.
Understanding the Science
Image via Flickr by Matt From London
Aspiring microbrewers often leap into the business without understanding the science that goes into making beer. Fermentation is a complex chemical process involving the microorganism that we know as yeast. Understanding how each ingredient affects the process and taste of the final product is essential. That means that you should have at least some home-brewing experience under your belt.