Gin gets plenty of respect among cocktail aficionados — certainly more than vodka — but it’s still mainly thought of as a something best enjoyed in some kind of mixed drink, whether it’s as unvarnished as a very dry martini, a bit more gussied up as an Aviation, or in a gin and tonic, the arguable king of highballs. Unlike whiskey, brandy, tequila, and even poor, maligned vodka, almost no one drinks gin by the shot or the snifter and while premium gins abound, super-premium gins are rare birds indeed.

Still, with a price point of about $50.00 for a 750 ml bottle, Nolet’s Dry Gin is staking out a claim at the upper end of the mass gin market with a product that justifies its higher price with a flavor profile you won’t find anywhere else. I know this because I got a free bottle in the mail and I’ve been having a great deal of fun trying out this product in a number of classic drinks. Nolet’s has a fruity, spicy flavor that is noticeably light on juniper — the botanical that pretty much defines the taste and aroma of gin in the minds of most drinkers, whether they know it or not.

I’ve grown to like it in gin, but juniper has always been a fairly tough sell with me. (I still greatly prefer Irish or English Breakfast tea to juniper-heavy Earl Grey.) So, I think Nolet’s is a dandy change of pace, high price point notwithstanding. I’ve found it makes a fascinating martini (use a lemon twist) and a really terrific G&T (3 parts tonic to one part gin). Finally, they have a very nice variation on one of my very favorite gin cocktail classics created by New York bartender John McCarthy, even if I couldn’t resist tweaking it slightly.

Nolet’s Negroni

1 1/2 ounces Nolet’s Dry Gin Silver
1 ounce Campari
1 ounce sweet vermouth (Carpano Antica or Noilly Pratt or…?)
1 dash grapefruit bitters
1-2 ounces soda water (optional addition, see below)
1 orange slice (highly desirable garnish)

Mr. McCarthy’s original recipe calls for simply building this drink in a rocks glass with ice and an orange slice garnish. With plenty of stirring, this is a decent drink, though on the heavy side for my taste. On the other hand, I found myself liking this drink immensely simply by making one of two small adjustments.

First, you can serve it up — i.e., shaken with ice and strained into a cocktail glass — as I suggested was best with the original Negroni cocktail some time ago. You can also go crazy and simply follow McCarthy’s original recipe augmented with an additional bit of soda water for a boozier Negroni/Americano hybrid. You might want to use a double rocks glass to prevent overflow.

****

The main difference between Nolet’s Negroni and the original is the inclusion of grapefruit bitters. Usually, the inclusion of Campari in any drink is considered bitters enough. Moreover, McCarthy’s original recipe specifies Carpano Antica sweet vermouth, which has a chocolatey, bitter undercurrent. Nevertheless, I think adding the bitters works just fine in a beveridge that can still come off a bit syrupy.

At the same time, I found I actually rather enjoyed my modified versions of this drink even more when I substituted Noilly Pratt sweet vermouth with its simpler, sweeter flavor that actually needs those grapefruit bitters to keep things grown-up. It’s entirely possible Martini or Cinzano would work well, too. Go with your mood, I say.