Whatever you decide to buy, please make sure you put some thought into it. This applies to your wife or woman that you’re dating, and even that mom or other women on your gift list. They will love if you buy something that makes them feel appreciated.

Click the links to purchase each product online, and for more gift ideas, check out the other categories in our Holiday Gift Guide.

Brooks Running Gear

Marathons have become increasingly more popular over the last few years, and whether you’re a serious runner or just do it for fun, having the right gear is essential. While most people tend to stick to popular brands like Nike and Adidas, it’s better to buy from a specialty company like Brooks Running, who offers an entire catalog of products designed specifically with runners in mind. Footwear options range from the PureFlow 3, a lightweight shoe with a more rounded heel and repositioned Toe Flex to better align your stride, to the award-winning Cascadia 9, which is better suited for trickier terrain thanks to its 4-point pivot posts and a BioMoGo DNA midsole that adapts cushioning to your feet and the surface beneath. Both styles come in a variety of bold colors, and the same goes for all the apparel as well, including the water-resistant Infiniti Jacket IV, the retroreflective PureProject Jacket (which is both wind- and water-resistant) and the moisture-wicking Infiniti Tight III. After giving our wives the chance to test out some of the gear provided by Brooks Running, the verdict was unanimous: if you care about function and quality, this is one brand that every runner should add to the top of their wish lists.

eCreamery.com Custom Ice Cream Pints

We’re avid believers that ice cream is great no matter what time of year it is (especially for those whose winters actually feel like, well, winter), and the folks at eCreamery.com have created the perfect gift for the holidays: create-your-own ice cream, gelato and sorbet with customized labels on the packaging. All you need to do is select your base, main flavor and mix-ins, and then give your new creation a name. We made a custom ice cream (Cinnamon with Chocolate Covered Pretzels) and gelato (Cheesecake with Strawberry Swirls and Chocolate Chunks), and both were incredibly delicious, especially the latter, which is one of the best frozen treats we’ve ever sampled. There are over 40 flavors and 30 mix-ins to choose from, and the quality is definitely a step up from your typical store-bought ice cream, but it comes at a price, with four pints (the smallest possible order) costing a whopping $59.99, and that doesn’t even include shipping. While that may seem pretty steep for ice cream, eCreamery’s custom pints make for a really unique gift that’s worth splurging for at least once.

Jewelry from Tiffany

Every woman loves that pretty blue box from Tiffany, and you don’t have to break the bank to find a gift she’ll love while earning some serious style points with this premium brand. Tiffany offers a wide variety of bracelets, necklaces, rings, charms and more in sterling silver at very reasonable prices. Check out their website and sort by price, and you’ll see all the beautiful options that are available. You can get the best brand and top quality, which beats picking up something from the jewelry store at your local mall.

Soft Wallet from Coach

Most women will love a handbag from Coach, but unless you know the specific bag she wants, you’ll be dropping a pretty penny for something she may or may not like. If you’re looking for a more reasonably priced gift with the Coach brand, check out their wallets. This elegant soft wallet features textured leather and refined coated canvas, and can carry all her essentials and credit cards. There are tons of options on their website if you want to browse for other styles.

Scarves from Stella McCartney

Some women are into the trendier brands and designers, and Stella McCartney has become quite popular recently. Her stuff isn’t cheap, but some items like scarves are fairly reasonable. She has a wide variety of styles, but you may want to stick with her more classic designs, like this one. You’ll also find some interesting lingerie if you want to be bold in your gift selection, and she offers some lovely bags as well. Or you can play it safe with her fragrances.