The makers of Captain Morgan Original Spiced Rum are setting sail on a brand new adventure, and this time, it involves a mobile device instead of a shot glass. The first of its kind for a spirits brand, “Captain’s Conquest” is a mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan’s world.
The goal of the game is to rise through the ranks – from a Stowaway to the Captain of your own powerful fleet – ruling the high seas and reaping rewards through skilled digital gameplay and adventurous behavior in the real world. Players will earn points and gain status by mastering the in-game battle mode, conquering territory by checking in at real world locations and using the scope to scan Captain Morgan bottles.
At the onset of the game, players are given command of a ship, the initial size of which is determined by their influence on social platforms such as Facebook, Foursquare and Twitter. In the Captain’s world, size matters, as the magnitude of a player’s ship and the adornments acquired during their adventures influence their success in battle, and ultimately their rank. Using GPS and location-based technologies, the game populates the map screen with visual representations of other players’ ships in the area. Players have the option to interact with those around them by challenging enemy ships to battle.